Combined Material specifications for Alma Media display-ads

Digital Front Page

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• JPG

Material sizes:

Media	Desktop & mobile sizes
Iltalehti, Telkku	956×586 px (max 300 kB)
Etuovi, Vuokraovi, Automotive marketplaces​, Mobility services, Autotalli, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone	600×700 px (max 300 kB)

Digital Full Page

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Media	Desktop sizes	Mobile sizes
Alma network, Iltalehti, Iltalehti segments, Ampparit, Kotikokki	610×877 OR 620×891 px (max 300 kB)	300×431 px (max 300 kB)
Alma Business network, Kauppalehti, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Optio, Fakta, Etuovi, Vuokraovi, Alma Automotive marketplaces​, Alma Mobility services, Autotalli, Autotalli, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone	468×672 px (max 300 kB)	300×431 px (max 300 kB)

Instream

Format:

• VAST
  • Video:
    • VAST 4.0 (or earlier)
    • Format: mp4, webm
    • Codec: H.264
    • Resolution: 640×360 px
    • Bitrate: 750 kbit/s
    • Framerate: 24, 25, 30 FPS
    • Length: max 30 sec.
    • Moov-part to the start of the file (Fast Start / Progressive download)
  • Audio:
    • Codec: AAC-LC
    • Channels: Stereo
    • Data rate: 128 kbit/s
    • Sample rate: 48 kHz
• VPAID
  • VPAID 2.0 (application/JavaScript) compatible tag: https://www.iab.com/guidelines/digital-video-player-ad-interface-definition-vpaid-2-0/

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

The video material can be delivered as a finished VAST material or a video file (e.g. through a download link). The URL to which clicks on the ad are directed must also be submitted with the materials.

Note that the Google Chrome update limits the display of heavy advertising materials.

Instream + Outstream combined product

Material sizes:

• Alma Network: Horizontal 16:9
• Iltalehti: Horizontal 16:9

Technical instructions::

• VAST 4.0
• Format: mp4
• Video bitrate: 750 – 8000 kbit/s
• Audio bitrate: 384 kbit/s
• Stereo audio 44.1 kHz or 48 kHz
• Sound levels: according to EBU R128 standard -23 LUFS
• Framerate: 24, 25, 30 FPS
• Duration: max 10 sec.
• File size: max 4 MB

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

The video material can be delivered as a finished VAST material or a video file (e.g. through a download link). The URL to which clicks on the ad are directed must also be submitted with the materials.

Note that the Google Chrome update limits the display of heavy advertising materials.

Interscroller

Format:

• JPG, PNG, MP4
• This ad format is implemented using the Alma Visuals tool.
• Transparent .png files can be placed over the image / video.

Material sizes:

• 768×1230 px
  • A full-page video or, alternatively, an image can be used in the material.
  • If you have a video, you can place a separate final image in your ad that will be displayed when the video stops.
• Recommended video length 6-15sec. Max 30 sec

See more comprehensive material guidelines >>

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Giant Box

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Media	Desktop sizes	Mobile sizes
Alma Business network, Kauppalehti, Uusi Suomi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Optio, Fakta, Mediuutiset	468×400 px (max 300 kB)	300×300 px  (max 300 kB)
Iltalehti, Telkku, Kotikokki, Ampparit, IL-segment, Mediuutiset	468×400 px (max 300 kB)	300×250 or 300×300 or  320×320 or  320×300 px (max 300 kB)

Sticky Skyscraper

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Media	Desktop ja mobile sizes
Alma Business network, Kauppalehti, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Alma Automotive marketplaces​, Alma Mobility services, Autotalli, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone	160×600 px (max 300 kB)

Mega Panorama

Format:

• Jpg, gif, png, html5, or third party tag.
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

• Iltalehti, Telkku, Kotikokki: 980 × 552 px (max 300 kB)
• Tekniikka&Talous TIVI, MikroBitti, Fakta, Optio, Uusi Suomi, Arvopaperi, Talouselämä, Kauppalehti: 980x600px (300 kB)

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Mega Panorama + Vertical Panorama

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

• Iltalehti, Etuovi, Vuokraovi: 980×552 px (max 300 kB) AND 300×431 OR 300×600 px (max 300 kB)

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Mobile Panorama

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

• 300×300 px (max 100 kB)

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Outstream

Format:

• mp4
• Weight max 4 MB
• Max. length 30 s (recommended 5-15 s)

See here for detailed material instructions >>

Material sizes:

Media	Dimensions
Alma Business network, Kauppalehti, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Iltalehti, Alma-network, Telkku, Kotikokki, Ampparit, IL sections, Etuovi, Vuokraovi, Automotive marketplaces, mobility services, Autotalli, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone	Horizontal 16:9 OR vertical 9:16 OR square 1:1

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Button

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

• 240×200 px (max 100 kB)

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Column Box

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• Jpg, gif, png, html5, or third party tag.
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Media	Desktop ja mobile sizes
Alma Business network, Kauppalehti, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Optio, Fakta, Mediuutiset	300×300 px  (max 300 kB)

Panorama

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

• KL Toimitilat: 980×120 or 980×160 px (max 100 kB)

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Giant Panorama

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Media	Desktop sizes	Mobile sizes
Iltalehti, Telkku, Kotikokki, Ampparit, IL-osiot	980×400 px (max 300 kB)	300×250 or 300×300 or 320×320 or 320×300 px (max 300 kB)
Alma Businessmediat network, Kauppalehti, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Optio, Fakta, Mediuutiset	980×400 px (max 300 kB)	300×300 px (max 300 kB)
Housing marketplace, Etuovi, Vuokraovi, Automotive marketplaces​, Mobility services, Autotalli, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone	980×400 px (max 300 kB)	300×250 or 300×300 px (max 300 kB)
KL Premises (Front page + Listing page)	980×400 px (max 300 kB)	300×300 or 300×431 px (max 300 kB)
KL Premises (Lisiting page)	980×400 px (max 300 kB)	300×300 or 300×431 or 300×600 px (max 300 kB)

Giant Panorama + Vertical Panorama

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Media	Desktop sizes	Mobile sizes
Automotive marketplaces​, Mobility services, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone	980×400 px (max 300 kB)	300×431 px (max 300 kB)
Ampparit, Telkku, Kotikokki, Iltalehti segments, Iltalehti, Etuovi, Vuokraovi, Kauppalehti, Alma Business network, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, Tivi	980×400 px  (max 300 kB)	300×431 or 300×600 px  (max 300 kB)

Giant Panorama + Wallpaper

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

• 980x400px (up to 300 kB) and 1600x1200px (up to 400 kB)

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

See more comprehensive guidelines here >>

Skyscraper

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Media	Desktop ja mobile sizes
KL Premises, Alma Business verkosto, Kauppalehti ROS, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Autoilun markkinapaikat, liikkumisen palvelut, Autotalli, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone	160×600 px (max 300 kB)

Vertical Panorama

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Media	Desktop sizes	Mobile sizes
Iltalehti, Telkku, Kotikokki, Ampparit, IL-segments, Automotive marketplaces, Mobility services, Autotalli, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone, Etuovi, KL Premises	300×600 px (max 300 kB)	300×431 px (max 300 kB)
Alma Businessmediat network, Kauppalehti, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Optio, Fakta	300×600 px (max 300 kB)	300×600 px (max 300 kB)

Native Display

Materials:

• Advertiser Name: Max. 50 characters.
• Title + ingress: Max 80 character title + 150 character ingress OR longer max. 120 characters title (no ingress)
• Image (JPG, GIF, PNG only): 600 × 314 px (recommended) or 1200 × 628 px. Max weight 300 kB.
• Logo: Optional, not currently in available.
• Redirect URL: The URL to which the ad will be redirected.
• Video: Not available, coming soon.

See more comprehensive guidelines here >>

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Partner banner

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Media	Koot
Autotalli & Nettiauto, Nettikone, Nettikaravaani, Nettivaraosa	300x100px ja 468x60px (max 100 kB)
Nettimoto, Nettivene	300x100px (max 100 kB)

Social Display Format

Materials:

• 1-3 different materials
  • The material must have a clear call-to-action (e.g. “Buy now”, “Order here”)
  • The prompt must appear in the advertising material at all times.
• Aspect ratio: 16:9
• Recommended image sizes :
  • Min. 600 x 315 px,
  • max. 1200 x 630 px
  • NOTE! Keep the aspect ratio the same (16:9)
• File type: .JPG
• File size: 250 KB
• Logo or icon: 1:1
• Advertiser name: max. 50 characters
• Description: max 75 characters
• Title: max 50 characters
• Body text: max. 150 characters 
• CTA button: max 18 characters
• Displayed URL ie. website address (must be public):
  • Alma Consumer network: max. 50 characters
  • Alma Business network: max. 30 characters
  • Just domain without path.
    For example: mypage.com
    (not like this: mypage.com/path/)
• Landing page URL (not visible)

^{NOTE! All elements are required to run the campaign}

Additional instructions if video is used:

• Maximum video size: 3MB
• Video aspect ratio: 16:9
• Length max. 20s
• Material: VAST or MP4

See more comprehensive guidelines here >>

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Super Page

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• JPG or MP4 (Alma Visuals)
• MP4-video (as Alma Visuals -implementation):
  • MP4 file
  • Max length 10 sec.
  • CTA, logo and a key message preferably visible during the video
  • If the video has sound with a message, a subtitled video is recommended. Sound can be activated by the user.
  • Alma Visuals implementation is made by the Alman Visuals team

Material sizes:

Media	Desktop dimensions	Mobile dimensions
Iltalehti, Ampparit, Telkku, Kotikokki, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Nettiauto, Nettimoto, Nettivene, Nettikone, Nettivaraosa, Autotalli, Etuovi, Vuokraovi, Kauppalehti*​, Optio​, Fakta​, Talouselämä,​ Arvopaperi​, Tekniikka&Talous​, Tivi​, Mikrobitti​	2560×1440 px (JPG max 400 kB or MP4 max 3,5 MB)	1024×1366 px (JPG max 3400 kB or MP4 max 3,5 MB)

^{*Max 50% of all impressions}

Newsletter

• Jpg or static gif
• Only one item per campaign

Material sizes:

• 300x300px (max 100kt)

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Interstitial

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

• Etuovi, Vuokraovi: 980×120 and 300x150px (300 kt)

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.