Combined Material specifications for Alma Media display-ads
Below you will find compiled material instructions for Alma display ads. These guidelines will get you started designing your display materials.
You can learn more about Alma’s media and products from our media info page .
There you will also find instructions for special implementations.
If you have any questions or need help planning the material, please contact Alma’s advertising management at: mediamainonta (a) almamedia.fi
Box
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
Format:
Jpg, gif, png, html5, or third party tag
All materials and any tracking pixels must be HTTPS compliant.
Material sizes:
Media Desktop & mobile sizes Alma network, Iltalehti, Housing marketplace, Etuovi, Vuokraovi, Automotive marketplaces, Mobility services, Telkku, Kotikokki, Ampparit, IL-osiot, Autotalli, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone 300×250 px (max 100 kB)
Cross-device carousel
Format:
Material sizes:
300 × 300 or 600 × 600 px
Total maximum weight of images: 300 kB
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Special materials must be delivered five (5) full business days before the start of the campaign by 12:00 noon.
Submit the image files named in the desired numerical order 1.jpg, 2.jpg, etc.
Each image can have its own link address. Reporting links: 1.jpg = http://www.sivusto.fi etc.
See more comprehensive guidelines to Cross-device carousel >>
Digital Front Page
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
Format:
Material sizes:
Media Desktop & mobile sizes Iltalehti, Telkku 956×586 px(max 200 kB) Etuovi, Vuokraovi, Automotive marketplaces, Mobility services, Autotalli, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone 600×700 px(max 150 kB)
Digital Full Page
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
Format:
Jpg, gif, png, html5, or third party tag
All materials and any tracking pixels must be HTTPS compliant.
Material sizes:
Iltalehti, Ampparit: 610 × 877 or 620 × 891 px (max 200 kB), 300 × 431 px (max 100 kB)
Tekniikka&Talous, TIVI, MikroBitti, Fakta, Optio, Uusi Suomi, Arvopaperi, Talouselämä, Kauppalehti, Autotalli.com, Nettivaraosa, Nettikaravaani, Nettikone, Nettivene, Nettimoto, Nettiauto: 468 × 672 px (max 200 kB), 300 × 431 px (max 100 kB)
Etuovi, Vuokraovi: 610×877 or 468×672 px (max 200 kB) and 300×431 px (max 100 kB)
Media Desktop sizes Mobile sizes Alma network, Iltalehti, Iltalehti segments, Ampparit, Kotikokki 610×877 OR 620×891 px (max 200 kB) 300×431 px(max 100 kB) Alma Business network, Kauppalehti, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Optio, Fakta, Etuovi, Vuokraovi, Alma Automotive marketplaces, Alma Mobility services, Autotalli, Autotalli, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone 468×672 px(max 200 kB) 300×431 px(max 100 kB)
Instream
Format:
VAST
Video:
VAST 4.0 (or earlier)
Format: mp4, webm
Codec: H.264
Resolution: 640×360 px
Bitrate: 750 kbit/s
Framerate: 24, 25, 30 FPS
Length: max 30 sec.
Moov-part to the start of the file (Fast Start / Progressive download)
Audio:
Codec: AAC-LC
Channels: Stereo
Data rate: 128 kbit/s
Sample rate: 48 kHz
VPAID
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
The video material can be delivered as a finished VAST material or a video file (e.g. through a download link). The URL to which clicks on the ad are directed must also be submitted with the materials.
Note that the Google Chrome update limits the display of heavy advertising materials.
Instream + Outstream combined product
Material sizes:
Alma Network: Horizontal 16:9
Iltalehti: Horizontal 16:9
Technical instructions::
VAST 4.0
Format: mp4
Video bitrate: 750 – 8000 kbit/s
Audio bitrate: 384 kbit/s
Stereo audio 44.1 kHz or 48 kHz
Sound levels: according to EBU R128 standard -23 LUFS
Framerate: 24, 25, 30 FPS
Duration: max 10 sec.
File size: max 4 MB
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
The video material can be delivered as a finished VAST material or a video file (e.g. through a download link). The URL to which clicks on the ad are directed must also be submitted with the materials.
Note that the Google Chrome update limits the display of heavy advertising materials.
Format:
JPG, PNG, MP4
This ad format is implemented using the Alma Visuals (Celtra) tool.
Transparent .png files can be placed over the image / video.
Material sizes:
768×1230 px
A full-page video or, alternatively, an image can be used in the material.
If you have a video, you can place a separate final image in your ad that will be displayed when the video stops.
Recommended video length 6-15sec. Max 30 sec
See more comprehensive material guidelines >>
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
Giant Box
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
Format:
Jpg, gif, png, html5, or third party tag
All materials and any tracking pixels must be HTTPS compliant.
Material sizes:
Media Desktop sizes Mobile sizes Alma Business network, Kauppalehti, Uusi Suomi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Optio, Fakta, Mediuutiset 468×400 px(max 100 kB) 300×300 px (max 100 kB) Iltalehti, Telkku, Kotikokki, Ampparit, IL-segment, Mediuutiset 468×400 px(max 100 kB) 300×250 or 300×300 or 320×320 or 320×300 px(max 100 kB)
Sticky Skyscraper
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
Format:
Jpg, gif, png, html5, or third party tag
All materials and any tracking pixels must be HTTPS compliant.
Material sizes:
Media Desktop ja mobile sizes Alma Business network, Kauppalehti, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Alma Automotive marketplaces, Alma Mobility services, Autotalli, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone 160×600 px(max 100 kB)
Mega Panorama
Format:
Jpg, gif, png, html5, or third party tag.
All materials and any tracking pixels must be HTTPS compliant.
Material sizes:
Iltalehti, Telkku, Kotikokki: 980 × 552 px (max 200 kB)
Tekniikka&Talous TIVI, MikroBitti, Fakta, Optio, Uusi Suomi, Arvopaperi, Talouselämä, Kauppalehti: 980x600px (200 kB)
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
Mega Panorama + Vertical Panorama
Format:
Jpg, gif, png, html5, or third party tag
All materials and any tracking pixels must be HTTPS compliant.
Material sizes:
Iltalehti, Etuovi, Vuokraovi: 980×552 px (max 200 kt) ja 300×431 tai 300×600 px (max 100 kt)
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
Mobile Panorama
Format:
Jpg, gif, png, html5, or third party tag
All materials and any tracking pixels must be HTTPS compliant.
Material sizes:
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
Outstream
Format:
mp4
Weight max 4 MB
Max. length 30 s (recommended 5-15 s)
See here for detailed material instructions >>
Material sizes:
Media Dimensions Alma Business network, Kauppalehti, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Iltalehti, Alma-network, Telkku, Kotikokki, Ampparit, IL sections, Etuovi, Vuokraovi, Automotive marketplaces, mobility services, Autotalli, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone Horizontal 16:9 OR vertical 9:16 OR square 1:1
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
Format:
Jpg, gif, png, html5, or third party tag
All materials and any tracking pixels must be HTTPS compliant.
Material sizes:
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
Column Box
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
Format:
Jpg, gif, png, html5, or third party tag.
All materials and any tracking pixels must be HTTPS compliant.
Material sizes:
Media Desktop ja mobile sizes Alma Business network, Kauppalehti, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Optio, Fakta, Mediuutiset 300×300 px (max 100 kB)
Panorama
Format:
Jpg, gif, png, html5, or third party tag
All materials and any tracking pixels must be HTTPS compliant.
Material sizes:
KL Toimitilat: 980×120 or 980×160 px (max 100 kB)
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
Giant Panorama
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
Format:
Jpg, gif, png, html5, or third party tag
All materials and any tracking pixels must be HTTPS compliant.
Material sizes:
Iltalehti, Telkku, Kotikokki, Rantapallo, Ampparit: 980 × 400 px (max 200 kB) and 300 × 250 or 300 × 300 or 320 × 320 or 320 × 300 px (max 100 kB)
Etuovi, Vuokraovi, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone: 980 × 400 px (max 200 kB) and 300 × 250 or 300 × 300 px (max 100 kB)
Konepörssi: 980 × 400 px (max 200 kB) and 300 × 300 px (max 100 kB)
Tekniikka&Talous, TIVI, MikroBitti, Fakta, Optio, Uusi Suomi, Arvopaperi, Talouselämä, Kauppalehti: 980 × 400 px (max 200 kB) and 300 × 300 px (max 100 kB)
Media Desktop sizes Mobile sizes Iltalehti, Telkku, Kotikokki, Ampparit, IL-osiot 980×400 px(max 200 kB) 300×250 or 300×300 or 320×320 or 320×300 px(max 100 kB) Alma Businessmediat network, Kauppalehti, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Optio, Fakta, Mediuutiset 980×400 px(max 200 kB) 300×300 px(max 100 kB) Housing marketplace, Etuovi, Vuokraovi, Automotive marketplaces, Mobility services, Autotalli, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone 980×400 px(max 200 kB) 300×250 or 300×300 px(max 100 kB) KL Premises (Front page + Listing page) 980×400 px(max 200 kB) 300×300 or 300×431 px(max 100 kB) KL Premises (Lisiting page) 980×400 px(max 200 kB) 300×300 or 300×431 or 300×600 px(max 100 kB)
Giant Panorama + Vertical Panorama
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
Format:
Jpg, gif, png, html5, or third party tag
All materials and any tracking pixels must be HTTPS compliant.
Material sizes:
Media Desktop sizes Mobile sizes Automotive marketplaces, Mobility services, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone 980×400 px(max 200 kB) 300×431 px(max 100 kB) Ampparit, Telkku, Kotikokki, Iltalehti segments, Iltalehti, Etuovi, Vuokraovi, Kauppalehti, Alma Business network, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, Tivi 980×400 px (max 200 kB) 300×431 or 300×600 px (max 100 kB)
Giant Panorama + Wallpaper
Format:
Jpg, gif, png, html5, or third party tag
All materials and any tracking pixels must be HTTPS compliant.
Material sizes:
980x400px (up to 200kB) and 1600x1200px (up to 300kB)
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
See more comprehensive guidelines here >>
Skyscraper
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
Format:
Jpg, gif, png, html5, or third party tag
All materials and any tracking pixels must be HTTPS compliant.
Material sizes:
Media Desktop ja mobile sizes Etuovi, Vuokraovi, KL Premises, Alma Business verkosto, Kauppalehti ROS, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Autoilun markkinapaikat, liikkumisen palvelut, Autotalli, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone 160×600 px(max 100 kB)
Vertical Panorama
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
Format:
Jpg, gif, png, html5, or third party tag
All materials and any tracking pixels must be HTTPS compliant.
Material sizes:
Media Desktop sizes Mobile sizes Iltalehti, Telkku, Kotikokki, Ampparit, IL-segments, Automotive marketplaces, Mobility services, Autotalli, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone, Etuovi, KL Premises 300×600 px(max 100 kB) 300×431 px(max 100 kB) Alma Businessmediat network, Kauppalehti, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Optio, Fakta 300×600 px(max 100 kB) 300×600 px(max 100 kB)
Native Display
Materials:
Advertiser Name: Max. 50 characters.
Title + ingress: Max 80 character title + 150 character ingress OR longer max. 120 characters title (no ingress)
Image (JPG, GIF, PNG only): 600 × 314 px (recommended) or 1200 × 628 px. Max weight 100kB.
Logo: Optional, not currently in available.
Redirect URL: The URL to which the ad will be redirected.
Video: Not available, coming soon.
See more comprehensive guidelines here >>
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
Materials:
1-3 different materials The material must have a clear call-to-action (e.g. “Buy now”, “Order here”)
The prompt must appear in the advertising material at all times.
Aspect ratio: 16:9
Recommended image sizes :
NOTE! Keep the aspect ratio the same (16:9)
File type: .JPG
File size: 250 KB
Logo or icon: 1:1 (optional)
Advertiser name: max. 50 characters
Description: max 75 characters
Title: max 50 characters
Body text: max. 150 characters
CTA button: max 18 characters
Displayed URL ie. website address (must be public):Alma Consumer network: max. 50 characters
Alma Business network: max. 30 characters
Landing page URL (not visible)
NOTE! All elements are required to run the campaign
Additional instructions if video is used:
Maximum video size: 3MB
Video aspect ratio: 16:9
Length max. 20s
Material: VAST or MP4
16:9 final image (shown after the end of the video)
Aspect ratio: 16:9
Recommended image sizes: Min. 600 x 315 px, max. 1200 x 630 px
File type: .JPG
File size: 250 KB
See more comprehensive guidelines here >>
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
Super Front Page / Super Page
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
Format:
JPG or Alma Visual Celtra -implementation*.
For Alma Visuals: Video 3-3,5 MB (depending on rest of the content), 10s
*Production of the Super Front Page (Alma Visuals Celtra) only by the Alma Design team.
Material sizes:
Media Desktop dimensions Mobile dimensions Iltalehti, Ampparit, Telkku, Kotikokki, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Nettiauto, Nettimoto, Nettivene, Nettikone, Nettivaraosa, Autotalli, Etuovi, Vuokraovi, Kauppalehti, Optio, Fakta, Talouselämä, Arvopaperi, T&T, Tivi, Mikrobitti 2560×1440 px(max 400 kB) 1024×1366 px(max 300 kB)
Ticker
Format:
Jpg, gif, png, html5, or third party tag
All materials and any tracking pixels must be HTTPS compliant.
Material sizes:
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
Newsletter
Jpg or static gif
Only one item per campaign
Material sizes:
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
Interstitial
Format:
Jpg, gif, png, html5, or third party tag
All materials and any tracking pixels must be HTTPS compliant.
Material sizes:
Etuovi: 980 × 120 and 300x150px (100kt)
Vuokraovi:
logo: 140 × 65 px
image: 108 × 85 px
Title max. 50 characters. Text max. 100 characters.
Hex code for background color and text color. Background color must be other than white #FFFFFF.
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.