Finland’s Programmatic Reality Check: Alma Survey highlights efficiency, attention, quality and smarter workflows
Alma conducts an annual programmatic survey State of Programmatic in Finland which is targeted to programmatic buyers across Finnish agencies and in-house […]
Outstream video proves it with the numbers: Alma’s programmatic VTR up to 60%
Video advertising is a powerful way to capture audience attention and outstream video has become […]
Google Chrome’s update limits the display of heavy advertising materials
Background Google is introducing a feature in Chrome version 85 that can intervene in the […]
Successful advertising is a joint venture
High-quality advertising helps users and yields profit. It secures a harmonious user experience, and audiences […]
Programmatic buying is optimal for creative brand marketing
The programmatic buying of brand marketing requires close cooperation between advertisers and agencies. Programmatic buying, […]
More transparency for working life
Developing a transparent employer brand requires patient work and the support of the company’s senior […]
Micro-influencers seem relatable
The closer the connection with the influencer, the larger the impact on the purchase decision. […]
Poor interaction and personal chemistry lead to change of agency
Finnish marketing and communications agencies lose customers mainly because of poor interaction and cooperation. This […]
Alma to join the IAB Europe Transparency & Consent Framework
Alma Media is a registered member of the IAB Europe Transparency & Consent Framework. The […]
Alma Media to strengthen the supply and service ability of its marketing solutions with a merger of the Alma News & Life and Alma Regions business segments
Alma Media will merge Alma News & Life, the business segment that now produces news […]
