On this page, we’ve gathered tools and information to assist programmatic ad buyers in their daily operations. Is your programmatic advertising not taking off? Do you need more information on systems or deals? Don’t worry—explore the page content or contact our programmatic team!
If you don’t find an answer to your question below, be sure to check out the basic information on programmatic products.
General Information on Alma’s Programmatic Advertising Ecosystem
Alma’s SSP: Xandr (Appnexus)
Auction Type: 1st Price Auction
We recommend programmatic buying using a Deal ID.
Programmatic Ad Preview:
You can request the Xandr Creative ID of your programmatic ad from your demand side platform’s support.
Troubleshooting Deals
General Guidance That Often Applies:
- Bid responses are being sent, but purchases aren't happening: The issue is usually on the seller's (SSP) side.
- Bid responses aren't being sent at all: The issue is typically within the buyer's (DSP) campaign settings.
When a Line Item Doesn't Bid, Meaning Bid Responses Aren't Sent:
- Check factors related to the Transparency & Consent Framework and Brand Safety. Learn more >>
- Also, consider the following settings in the buying system:
- Ensure the buying algorithm settings allow for bidding (e.g., there is sufficient click data for CPC optimization).
- Confirm the inventory source is correct (Appnexus or Xandr).
- Verify the deal is created for the correct DSP Seat ID.
- Check that the bid is in the correct currency and accounts for the floor price and any additional costs (DSP fee, data, etc.).
- Ensure the campaign's strict audience, geo, timing, or retargeting targeting settings aren't limiting bids.
- Review domain targeting and any lists of allowed or blocked sites.
System-Specific Considerations
Please note that many audience targeting options offered by the DV360 buying system work in a limited capacity outside Google's systems.
Using these targeting options may completely prevent bidding on inventory not purchased through Google Ad Manager. In such cases, we recommend using 1st party targeting data collected from Alma's website visitors (demographic data and areas of interest) instead of Google's data.
For more information, contact programmatic@almamedia.fi
| Google Data | |
|---|---|
| Third Party Audience | Targeting works for all inventory sources |
| Geography | Targeting works for all inventory sources |
| Day and Time | Targeting works for all inventory sources |
| Installed App Category | Targeting works for all inventory sources |
| New Mobile Device | Targeting works for all inventory sources |
| Demographics | Limited useability of audience data outside Ad Manager* |
| Custom Affinity | Limited useability of audience data outside Ad Manager* |
| Affinity | Limited useability of audience data outside Ad Manager* |
| Similar/Lookalike | Limited useability of audience data outside Ad Manager* |
| In-Market | Limited useability of audience data outside Ad Manager* |
| Custom Intent | Use possible only in Ad Manager inventory |
*Google recommends using 1st party data outside of Ad Manager.
RTB (Real Time Bidding) -deals
- Alma deals are created in Xandr's SSP using the buyer's seat ID.
- Deals are activated manually in the DSP with the deal ID provided by Alma.
- Exchange: Appnexus (Xandr)
- When creating a deal, select "New non-guaranteed inventory" and inventory type: private auction.
PG (Programmatic Guaranteed) -deals
- PG deals enable the purchase of guaranteed inventory. For more information, contact programmatic@almamedia.fi
- Supported ad formats: display, native, video
- Targeting: Alma's 1st party data (demographic data and areas of interest)
- PG deals are specific to campaigns and formats
- When creating a PG deal, select "New guaranteed inventory"
- Exchange: Appnexus (Xandr)
Contact the programmatic team
Didn't find a solution to your problem? Reach out to Alma's programmatic advertising experts!