Iltalehti is one of Finland’s largest news outlets and a versatile lifestyle media platform, reaching millions of Finns every week.
USERS EVERY WEEK.
Iltalehti blends current news, phenomena, sports, and entertainment into an engaging package that captivates Finns around the clock. It is a fast, bold, and contemporary news platform that highlights trending topics and enriches discussions with in-depth analyses and high-quality special content.
For advertisers, Iltalehti offers extensive reach and precisely targeted visibility in a premium media environment. Every week, it reaches 2.8 million Finns both digitally and in print, combining nationwide audience coverage with data-driven targeting.
Know impact,
where conversations begin
A WIDE AND ACTIVE AUDIENCE
Weekly, 2.7 million Finns, from consumers to decision-makers.
ENGAGING AND IMPACTFUL CONTENT
News, phenomena, and analyses that keep the audience engaged for longer periods.
TARGETED VISIBILITY
Data-driven solutions ensure your message reaches the right audience.
RESPONSIBLE MEDIA ENVIRONMENT
High-quality and reliable domestic media enhances your brand’s credibility.
VERSATILE ADVERTISING SOLUTIONS
Display, video, native advertising, and content marketing optimized to achieve your goals.
Iltalehti reaches Finns
ONLINE REACH
ILTALEHTI REACHES
OF FINNS
ILTALEHTI DIGITAL 7 DAYS
+
1 PRINT EDITION
READERS PER DAY
READERS PER WEEK
VIDEO VIEWS PER WEEK
STRONG REACH BOTH NATIONALLY AND REGIONALLY
Whether your target group is broad or a precisely defined segment, the various sections of Iltalehti provide the right context for your message, reaching engaged readers.
News & Current Affairs
News, politics, economy, and phenomena keep readers engaged throughout the day, reaching Finns who follow timely and trustworthy journalism.
Lifestyle & Entertainment
Iltalehti’s lifestyle content connects with audiences interested in fashion, wellness, home, travel, and family life. Particularly targeted towards women and those under 45.
- Tyyli.com – Finland’s largest fashion and beauty news site that tracks trends and highlights the most current phenomena.
- Hyvä olo – Covers fitness, nutrition, mental health, and holistic well-being.
- Pippuri.fi – The top destination for food content. Features quick everyday recipes, food trends, and topical discussions.
- Asuminen – Offers insights on interior design, real estate, home maintenance, and gardening in one package.
- Matkailu – Provides news, travel tips, and inspiration for Finns’ favorite destinations.
- Perhe – Diverse content ranging from parenting tips to current family-related phenomena.
Automotive & Transportation
Reaches audiences interested in cars and transportation, industry professionals, and those planning to purchase a vehicle.
Technology & Economy
Technology, digital services, and financial management attract expert audiences and consumers.
- Digi & tekniikka – Delivers the latest news, tests, and comparisons of devices and digital services.
- Raha – Focuses on financial management, saving, and consumption trends in the daily lives of Finns.
Entertainment & Leisure
Iltalehti’s entertainment offerings reach audiences following news, analyses, and deep dives into the world of entertainment and culture.
- Telkku.com – Finland’s most extensive TV guide, spotlighting the most talked-about programs.
- TV & Movies – Covers favorite shows, movie news, reviews, and behind-the-scenes stories.
Mobile & Video Users
Reach broad audiences on their smartphones. Iltalehti’s mobile and app users are particularly engaged. App users account for 39% of Iltalehti’s total traffic, with over 80% of all traffic coming from mobile devices.
- IL Video – Features news videos, studio productions, and useful content. Weekly, there are 7 million video views and over 1.4 million devices engaged.
- IL-palat – Condenses the most important topics, interesting details, and visually strong content optimized for mobile.
YOUR PERSONAL ALMA TEAM IS READY TO HELP YOU
At Alma, you have access to an expert customer team that helps you find the right solutions.
With us, you get more than just advertising space; you gain a genuine marketing partner.
