Alma Talent’s magazines to change their back-page ad sizes slightly

In 2018, the Finnish postal services will adopt mechanical sorting and, as a result, apply new instructions for address markings. At Alma Talent, the new instructions will affect the back-page ad sizes starting 1 January 2018.

Starting 1 January 2018, the following are the new back-page ad sizes for some Alma Talent magazines:

Arvoasunto	205 x 245 mm
Arvopaperi	205 x 245 mm
Fakta	217 x 250 mm
Metallitekniikka	210 x 267 mm
Mikrobitti	205 x 245 mm
Optio	217 x 250 mm
Talouselämä	205 x 235 mm
Tekniikan Historia	217 x 250 mm
Tivi	217 x 250 mm

Lue seuraavaksi:

Google Chrome’s update limits the display of heavy advertising materials

Background Google is introducing a feature in Chrome version 85 that can intervene in the […]

Successful advertising is a joint venture

High-quality advertising helps users and yields profit. It secures a harmonious user experience, and audiences […]

Programmatic buying is optimal for creative brand marketing

The programmatic buying of brand marketing requires close cooperation between advertisers and agencies. Programmatic buying, […]

More transparency for working life

Developing a transparent employer brand requires patient work and the support of the company’s senior […]

Micro-influencers seem relatable

The closer the connection with the influencer, the larger the impact on the purchase decision. […]

Poor interaction and personal chemistry lead to change of agency

Finnish marketing and communications agencies lose customers mainly because of poor interaction and cooperation. This […]

Alma to join the IAB Europe Transparency & Consent Framework

Alma Media is a registered member of the IAB Europe Transparency & Consent Framework. The […]

Alma Media to strengthen the supply and service ability of its marketing solutions with a merger of the Alma News & Life and Alma Regions business segments

Alma Media will merge Alma News & Life, the business segment that now produces news […]