IL-palat introduces a new, addictive ad placement that brings the short-form videos familiar from social media into a domestic, trusted media environment. Iltalehti — Finland’s leading digital media — reaches a million-strong audience every week through its IL-palat news feed.
The same familiar format as Reels, TikTok and Stories, but in a trusted Finnish media environment.
A unique ad placement — IL-pala — combines the appeal of social media with the credibility of traditional media
Broad reach across Finland
IL-palat reaches over one million users per week, with 5.1 million page views weekly. (Source: GA, week 4 2025)
Safe, domestic, and trusted advertising environment
Your ad appears in a high-quality, responsible media environment in the middle of a journalistic news feed — not sandwiched between random social media content.
Short-form video ad format familiar from social, high impact among a high-purchasing-power audience
Leverage your existing ad creatives and bring them into an effective media environment where you can target your ads precisely to the audience you want.
Why choose the video ad placement in IL-pala?
- Wide reach across all age groups in Finland
- Trusted environment within the news feed
- Audience of high-purchasing-power Finnish consumers
Benefits for advertisers:
- High engagement and fast attention capture
- Versatile targeting options
- Easy to get started: You can use your existing social media videos as-is in IL Palat, making campaigns effortless to execute — or you can also order full video production from us. Ask about Brand Studio for more details.
The popularity of IL-palat speaks to its brilliance: a fast, user-friendly and addictive way to consume news. Our tagline is ‘The most interesting stories, fast’ — and it really holds true.”
– Jenni Smith, Producer, IL-palat
IL-palat is Iltalehti’s innovative new way to consume news
The IL-palat news feed surfaces the most compelling videos and images, distils the key points of major news stories, and highlights fresh angles and interesting details. The content is designed for easy, fast scrolling on your phone — just as users are used to browsing through social media channels. When consuming IL Palat, the reader is genuinely immersed in the topic. The content feels more personal, as a journalist speaks “just to you”.
How the video ad placement in IL-palat works:
Your short-form video ads appear in the IL Palat news feed as vertical videos that start automatically as users scroll through the content. Ads blend seamlessly with the surrounding content, offering users a natural and pleasant experience.
Tip!
Keep your video concise and front-load your key message and brand. The first few seconds are critical for capturing the viewer’s attention.
Who is it for?
Advertise in IL-palat especially when you want to leverage the video ad format familiar from social media channels — but in a trusted Finnish media environment — and stand out from the news feed with your brand.