An interested click is more valuable than a cheap click
With Alma Performance’s performance-based advertising solutions, your budget is always allocated to actual clicks. Behind the results is Alma’s weekly reach of more than 3 million people: Finnish consumers and decision-makers in the media brands and marketplaces they genuinely use. Alma Performance delivers clicks backed by real interest and the right context.
Alma Performance is suitable for everything from single-product campaigns to extensive brand-building initiatives, from small test budgets to major media investments. Getting started is easy, and scaling up is simple. No months of planning, no complex creative production. In its simplest form, all you need is a few images and a headline.
Source: Mind Kuluttaja 2025
EXPLORE ALMA PERFORMANCE ADVERTISING SOLUTIONS
PERFORMANCE
DISPLAY JA DISPLAY PLUS
A simple and cost-effective way to generate clicks, with or without targeting.
Available across Alma Network consumer media and marketplaces, as well as Alma Business Media.
PERFORMANCE
NATIVE
Content first, clicks as the result. Ads that blend seamlessly into the context.
Available across Alma Network consumer media and marketplaces, as well as Alma Business Media.
PERFORMANCE
VERTICAL
The attention-grabbing power of video combined with the effectiveness of native advertising.
Available across Alma Network consumer media and marketplaces, as well as Alma Business Media.
PERFORMANCE
DYNAMICS+
AI automatically finds buyers for your products from your product feed.
Available across Alma Network consumer media and marketplaces.
PERFORMANCE-BASED ADVERTISING
What does performance-based advertising mean in practice?
Instead of paying for impressions, with performance-based advertising and Alma Performance solutions you only pay for actual clicks, meaning every user who has demonstrated interest by clicking on your ad.
Your budget is therefore invested directly in action. And because your ads are displayed across Finnish media brands and marketplaces within the Alma Network or in Alma Business Media, every click comes from an audience already in the right place for the right reason and interested in the topic.
Reach relevant audiences using Alma’s versatile targeting capabilities.
Performance solutions include a broad range of permitted* targeting options.
*) Excludes targeting based on professional status, interests, purchase intent, and content context.
01 COST EFFICIENCY
Campaign pricing is clear and predictable. You know in advance how much each click costs and how much traffic you can expect.
02 TRAFFIC QUALITY
A user who clicks has already shown interest. That provides a strong foundation for conversion.
03 POWERED BY THE ALMA NETWORK AND ALMA BUSINESS MEDIA
Iltalehti, Etuovi, Nettiauto and dozens of other well-known and trusted Finnish media brands and marketplaces, together with Alma’s business media portfolio.
ALMA PERFORMANCE -SOLUTIONS
A simple and fast way to generate clicks
Performance Display and Display Plus are the most straightforward way to drive traffic from the Alma Network. One effective, scalable ad format works across all screen sizes, giving you access to premium ad placements and extensive visibility across Alma’s consumer media, marketplaces, or business media.
✓ Performance Display includes no targeting, providing the broadest possible visibility across the network.
✓ Performance Display Plus offers selected targeting options.
✓ Just 2 to 3 images are enough to launch a campaign.
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Interested visitors, not just clicks
Performance Native brings your content and offering to an audience that stops to read. The ad automatically adapts to its context, blending naturally into the surrounding content and engaging the reader. Capture attention with video or imagery and target your message to the audience most relevant to you.
✓ Video or image as the attention-grabber, with your own headline and description.
✓ Particularly well suited for content marketing and article promotion.
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The attention value of video, the effectiveness of native advertising
A striking and effective vertical format that combines the attention-grabbing power of video with the effectiveness of native advertising. Reach relevant audiences through targeting and drive high-quality traffic to your products.
✓ Full-screen vertical format for mobile devices, available with video or image creative.
✓ Especially suitable for product launches and visual product presentations.
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AI finds buyers for your products. Automatically.
Connect your e-commerce product feed and let AI build the ads automatically. It analyzes Alma’s audience portfolio, identifies buyer personas, and selects the product that resonates best with each user in real time. The result is more relevant advertising without manual targeting.
✓ Ads are created directly from your product feed, with no manual creative production required.
✓ Campaigns stay automatically up to date: sold-out products are removed and new products are added.
✓ The pricing model is the same as across the entire Performance product family: you only pay for actual clicks.
✓ Visibility across Alma Network consumer media and marketplaces.
Request a quote for your product feed
EACH PERFORMANCE PRODUCT PLAYS A DIFFERENT ROLE IN THE CUSTOMER JOURNEY
AWARENESS
BROAD VISIBILITY, AFFORDABLE CLICKS
Performance Display and Vertical bring your brand and offering in front of a wide audience in an eye-catching and cost-effective way across Alma’s consumer media, business media, and marketplaces.
CONSIDERATION
CONTENT DEEPENS THE MESSAGE
Performance Native reaches audiences already interested in the topic and becomes a natural part of the reading experience.
DECISION
CONNECT PURCHASE-READY AUDIENCES WITH THE RIGHT PRODUCT
Performance Dynamics+ automatically guides purchase-ready audiences directly to your product or marketplace listing.
