Below you will find Alma Media’s compiled material guidelines for video advertising. With these instructions, you can get started with planning your video ad.
If you have any questions or need help with the delivery of the materials, contact Alma’s advertising management at: mediamainonta@almamedia.fi
Jump to section:
Instream
File formats: MP4 or webm
| Format | Resolution | Aspect ratio | Length |
|---|---|---|---|
IL NEWS VIDEO, horizontal | 640×360 px | 16:9 | max. 20 s |
IL NEWS VIDEO, vertical | 360×640 px OR 1080×1920 px | 9:16 | max. 20 s |
| IL VIDEO BITE | 360×640 px OR 1080×1920 px | 9:16 | max. 15 s |
Technical instructions for instream video ads
The video material can be delivered as ready-made VAST material or as a video file. The URL to which clicks on the ad are directed must also be submitted with the materials.
Note! Google Chrome update limits the display of heavy advertising materials. Read more here.
VAST:
Video:
- VAST 4.0 (or earlier versions)
- Format: MP4, webm
- Codec: H.264
- Bitrate: 750 – 6000 kbit/s
- Framerate: 24, 25, 30 FPS
- Ad moov part to the beginning of the file (Fast Start / Progressive download)
Audio:
- Codec: AAC-LC
- Channels: Stereo
- Data rate: 384 kbit/s
- Sample rate: 48 kHz
- Sound levels: -23 LUFS (EBU R128 standard)
VPAID
VPAID 2.0 (application / JavaScript) compatible tag
https://www.iab.com/guidelines/digital-video-player-ad-interface-definition-vpaid-2-0/
Outstream
- File format: MP4
- File size: max. 4 MB
- Maximum length 30 s (recommended 5–15 s)
- Include click address!
| Format | Aspect ratio |
|---|---|
| ALMA CAMPAIGN VIDEO, horizontal | 16:9 |
| ALMA ARTICLE VIDEO, horizontal | 16:9 |
| ALMA CAMPAIGN VIDEO, square | 1:1 |
| ALMA ARTICLE VIDEO, square | 1:1 |
| ALMA CAMPAIGN VIDEO, vertical | 9:16 |
| ALMA ARTICLE VIDEO, vertical | 9:16 |
Technical instructions for outstream video ads
Instream video advertising
The video material can be delivered as ready-made VAST material or as a video file. The URL to which clicks on the ad are directed must also be submitted with the materials.
Note! Google Chrome update limits the display of heavy advertising materials. Read more here.
VAST:
Video:
- VAST 4.0 (or earlier versions)
- Format: MP4, webm
- Codec: H.264
- Bitrate: 750 – 6000 kbit/s
- Framerate: 24, 25, 30 FPS
- Ad moov part to the beginning of the file (Fast Start / Progressive download)
Audio:
- Codec: AAC-LC
- Channels: Stereo
- Data rate: 384 kbit/s
- Sample rate: 48 kHz
- Sound levels: -23 LUFS (EBU R128 standard)
VPAID
VPAID 2.0 (application / JavaScript) compatible tag
https://www.iab.com/guidelines/digital-video-player-ad-interface-definition-vpaid-2-0/
Other video advertising
- File format: MP4
- File size: max. 4 MB
| Format | Aspect ratio | Length |
|---|---|---|
| ALMA VIDEO TAKEOVER | 16:9 AND/OR 9:16 | Max.10 s OR Max.15 s |
Technical instructions for other video advertising
Alma Video Volume
| Media | Aspect ratio | Length |
|---|---|---|
| Alma-network | 16:9 AND/OR 9:16 | Max.10 s OR Max.15 s |
In Alma Video Volume, video ads are displayed cross-device both in connection with editorial video content (instream) and in text-format articles (outstream).
Outstream video starts automatically without sound when the ad appears on the user’s screen. The last frame of the video remains visible in the advertising space.
Technical instructions:
- VAST 4.0
- Format: MP4
- Video bitrate: 750 – 8000 kbit/s
- Audio bitrate: 384 kbit/s
- Stereo audio 44.1 kHz or 48 kHz
- Sound levels: according to EBU R128 standard -23 LUFS
- Framerate: 24, 25, 30 FPS
- Duration: Max.10 s OR Max.15 s
- File size: max. 4MB