Targeted advertising can also include the medium, location, time, weather, device, browser, or operating system.
We can also create location-based desktop targeting that can gather information based on country, province, city, or postal code. In addition, mobile solutions can provide precise targeting within a specific location, based on GPS positioning. Alma has a strong nationwide presence through access to regional and local newspapers and their web content, and choosing the right medium is one way to target audiences regionally.
Through Iltalehti’s weather section, you can also target your advertising based on real time weather information. For example, you can display different materials in sunny and rainy weather or display your ad only in cold weather.