DISPLAY ADVERTISING PRICES
Display products:
| Display products | Alma network | Businessmedia | Housing services | Mobility services | Consumer media and services |
|---|---|---|---|---|---|
| Super page | 56€ | 65€ | 55€ | 59€ | 56€ |
| Giant panorama + Wallpaper | 44€ | 55€ | 46€ | 50€ | 44€ |
| Giant panorama | 25€ | 42€ | 31€ | 29€ | 25€ |
| Vertical panorama | 25€ | 42€ | 31€ | 29€ | 25€ |
| Digital full page | 26€ | 42€ | 31€ | 29€ | 26€ |
| Giant panorama + Vertical panorama | 25€ | 42€ | 31€ | 29€ | 25€ |
| Native display | 12€ | 30€ | 17€ | 13€ | 12€ |
| Box | 12€ | 21€ | 14€ | 14€ | 12€ |
| Mega panorama | 49€ | 36€ | |||
| Skyscraper | 18€ | ||||
| Digital front page | 46€ | 55€ | |||
| Alma Dynamo | 11,99 € |
- Prices are gross prices.
- Prices are non-targeted advertising prices ROS, cpm.
- Additional charge for targeting depending on chosen targeting. Separate +2€/CPM additional charge for Alma Visuals solutions.
- The current VAT will be added to the prices.
- Super page is available only on a media-specific basis, or in Alma Businessmedia network.
Media and services included in the networks:
- Alma Businessmedia:
Arvopaperi, Kauppalehti, Mikrobitti, Talouselämä, Tekniikkatalous, Tivi.fi, Uusisuomi - Housing services:
Etuovi, Vuokraovi - Mobility services:
Autotalli.com, Nettiauto, Nettimoto, Nettivene, Nettikone, Nettivaraosa, Nettikaravaani - Consumer media and services:
Iltalehti, Ampparit
High attention value advertising:
| High-attention products | Alma network | Businessmedia | Housing services | Mobility services | Consumer media and services |
|---|---|---|---|---|---|
| Topscroll cross-device | 48€ | 54€ | 48€ | 48€ | 48€ |
| Midscroll mobile | 27€ | 44€ | 32€ | 32€ | 27€ |
| Double Midscroll mobile | 47€ | 53€ | 47€ | ||
| Inline Midscroll desktop | 26€ | 40€ | 26€ | ||
| Interscroller (Alma Visuals)* | 25€ | 42€ | 31€ | 29€ | 25€ |
*+2€/CPM Alma Visuals surcharge
- Prices are gross prices.
- Prices are non-targeted advertising prices ROS, cpm.
- Additional charge for targeting depending on chosen targeting. Separate +2€/CPM additional charge for Alma Visuals solutions.
- The current VAT will be added to the prices.
- Cross-device coverage, except for Interscroller, Midscroll ja Double Midscroll, which are only shown on mobile.
Media and services included in the networks:
- Alma Businessmedia:
Arvopaperi, Kauppalehti, Mikrobitti, Talouselämä, Tekniikka&Talous, Tivi.fi, Uusisuomi - Housing services:
Etuovi, Vuokraovi - Mobility services:
Autotalli.com, Nettiauto, Nettimoto, Nettivene, Nettikone, Nettivaraosa, Nettikaravaani - Consumer media and services:
Iltalehti, Ampparit
Performance based products:
Social display format
Only available for purchase in the following networks:
- Alma Consumer network
- Alma Businessmedia
Alma Consumer network:
- Minimum budget 1500 €
- Min. campaign period: 2 weeks
- Targeting possibilities
- Interest
- Device
- GEO
- Gender and age
- Operating system
Alma Businessmediat:
- Minimum budget €3,500
- Min. campaign period: 4 weeks
- No separate allocations
- You can use 1-3 different materials.
Other considerations:
- The price per click is optimized according to the competitive situation and the effectiveness of the advertising
- Alma Media does not guarantee a specific number of clicks or budget for the campaign
- Performance-based advertising is billed based on the number of clicks verified by the system
Performance-based advertisement CPC
Only available for purchase in the following networks:
- Alma-network
- Alma Businessmedia
- Minimum campaign budget 500 €
(3500 € for Businessmedia). - Minimum campaign period 2 weeks
(4 weeks for Businessmedia). - The price per click is optimized according to the competitive situation and the effectiveness of the advertising
- Alma Media does not guarantee a specific number of clicks or budget for the campaign
- Performance-based advertising is billed based on the number of clicks verified by the system
VIDEO ADVERTISING PRICES
ALMA CAMPAIGN VIDEO
| Media | Price |
|---|---|
| Alma network | 15€ |
| Alma Businessmedia Arvopaperi, Kauppalehti, Mikrobitti, Talouselämä, Tekniikkatalous, Tivi.fi, Uusisuomi | 23€ |
| Mobility marketplaces Autotalli.com, Nettiauto, Nettimoto, Nettivene, Nettikone, Nettivaraosa, Nettikaravaani | 16€ |
| Housing services Etuovi.com, Vuokraovi.com | 18€ |
| Consumer media and services Iltalehti, Telkku, Ampparit | 15€ |
- NO view guarantee
- Format: Outstream (vertical, horizontal square), maximum 30 seconds only.
- Targeting: All audience targeting, no contextual targeting. Device or media targeting possible.
IL VIDEOPALA
(instream)
| Duration | Price (net) |
|---|---|
| Preroll max 15 sec. | 6€ |
ALMA ARTICLE VIDEO
(outstream)
| ALMA ARTICLE VIDEO (Outstream) | Alma RON | Automotive marketplaces |
|---|---|---|
| ALMA ARTICLE VIDEO Outstream max 6 s. guarantee | € 17 | € 19 |
| ALMA ARTICLE VIDEO Outstream max 10 s. guarantee | € 21 | € 23 |
- 100% view guarantee
- Format: Outstream (vertical, horizontal square), maximum 10 seconds only.
- Targeting: All data and contextual targeting NO device or media targeting.
IL NEWS VIDEO
(instream)
| Length | Price |
|---|---|
| Preroll max 6s* | 11€ |
| Preroll max 10s* | 18€ |
| Preroll max 15s* | 27€ |
| Preroll max 20s* | 38€ |
| Postroll max 30s | 15€ |
*Guaranteed completion on max. 20 s preroll videos
ALMA VIDEO TAKEOVER
(instream+outsream)
| Duration | Price (net) |
|---|---|
| Video Takeover 10 s. | 9€ |
| Video Takeover 15 s. | 11€ |
Prices are non-targeted advertising prices ROS, cpm.
There is an additional charge for targeting, depending on the chosen targeting.
VAT is added to the prices.
Cross-device visibility.
PRINT ADVERTISING PRICES
Iltalehti print advertising prices
| Format | Weekday | Weekend |
|---|---|---|
| 1/1 page Page next to the editorial | €5941 | €6532 |
| 1/1 page Back cover | €7632 | |
| 1/1 page Text | €5554 | €6109 |
| 1/2 vertical Text | €3322 | €3658 |
| 1/2 page Weather page | €4463 | €4912 |
| 1/2 horizontal Text | €3322 | €3658 |
| 1/4 page Text | €1865 | €2048 |
| 12 x 100 Text | €3893 | €4280 |
| 2 x 180 Text | €1549 | €1702 |
| 6 x 100 Text | €2211 | €2435 |
| A4 Text | €4535 | €4993 |
| First Spread | €12,340 | €13,573 |
| Spread | €9558 | €10,516 |
| Central Spread | €9935 | €10,516 |
Other advertising prices and additional charges
| Ilmoituksen tyyppi | Price / additional charge |
|---|---|
| High volume issues | Weekend price + 20 % |
| Midsummer surcharge | Weekend price + 50 % |
| Specific location surcharge | +5 % |
Iltalehti theme magazine
| 1/1 page | 3281 € |
| 1/2 page | 2201 € |
| 1/4 page | 1671 € |
| Spread | 6032 € |
| Middle spread | 6226 € |
| Back cover | 3862 € |
Alma Business Media – prices for multi-channel solutions
| Media | 1/1 page | 1/2 page | Spread | Front page |
|---|---|---|---|---|
| Arvopaperi | 3750 € | 2262 € | 5258 € | |
| Kauppalehti | 8142 € | 4901 € | 10251 € | 19310 € |
| Mikrobitti | 3383 € | 2038 € | 3791 € | |
| Talouselämä | 8142 € | 4901 € | 10251 € | 15000 € |
| Tekniikka ja Talous | 5625 € | 3383 € | 7887 € | 13481 € |
| Tivi | 3750 € | 2262 € | 5258 € |
Specific location surcharge +10 %
Multi-channel campaigns are published both in print magazine and online.
Alma Business Media’s print advertising prices
| Kauppalehti | Kauppalehti weekend* | Tekniikka&Talous | Talouselämä | Arvopaperi | Tivi | |
|---|---|---|---|---|---|---|
| 1/4 page | 3780 € Takasivu: 4555 € | 3780 € | 3037 € | 2751 € | 1467 € | 2007 € |
| A4 size | 7979 € | 5003 € | ||||
| 1/5 page | 3200 € | |||||
| Front page | 14083 € | 11515 € | ||||
| Money square | 346 € | |||||
| 3×182 / Big Quarter | 4667 € | 2914 € | ||||
| Card | 1620 € | 968 € | ||||
| 2/5 page | 4158 € |
*Kauppalehti section published on Fridays
Classified ad in Kauppalehti
Classified ad sizes and prices. VAT will be added to the prices.
| 1 X 40 Pmm (38 X 40 Mm) | 166 € |
| 1 X 50 Pmm (38 X 50 Mm) | 207,5 € |
| 2 X 30 Pmm (81 X 30 Mm) | 249 € |
| 2 X 50 Pmm (81 X 50 Mm) | 415 € |
| 2 X 70 Pmm (81 X 70 Mm) | 581 € |
| 2 X 100 Pmm (81 X 100 Mm) | 830 € |
| 2 X 120 Pmm (81 X 120 Mm) | 996 € |
| 2 X 100 Pmm (81 X 100 Mm) | 1 245 € |
| 2 X 170 Pmm (81 X 170 Mm) | 1 411 € |
| 2 X 200 Pmm (81 X 200 Mm) | 1 660 € |
| 3 X 100 Pmm (124 X 100 Mm) | 1 245 € |
| 3 X 120 Pmm (124 X 120 Mm) | 1 494 € |
| 3 X 180 Pmm (124 X 180 Mm) | 2 241 € |
| 3 X 200 Pmm (124 X 200 Mm) | 2 490 € |
| 4 X 150 Pmm (167 X 150 Mm) | 2 490 € |
| 4 X 200 Pmm (167 X 200 Mm) | 3 320 € |
| 4 X 250 Pmm (167 X 250 Mm) | 4 150 € |
| 4 X 300 Pmm (167 X 300 Mm) | 4 980 € |
Column widths in classifieds:
| 1 column | 38 mm |
| 2 columns | 81 mm |
| 3 columns | 124 mm |
| 4 columns | 167 mm |
| 5 columns | 210 mm |
| 6 columns | 253 mm |