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Alma’s media reach about 80% of Finns weekly. Of that percentage, online users make up a network that allows you to accurately aim the message at the right target audiences.
We at Alma provide you with a variety of new marketing opportunities. We design, produce, and publish many forms of content marketing for print and digital channels. We support creative agencies and marketing departments in developing impressive rich media solutions. We provide fast, cost-effective production and a wide range of publishing platforms for video advertising.
You can buy advertising in our media and services programmatically or directly through the Automated Guaranteed marketplace. Our expert media sales personnel are ready to help you choose the right audiences and channels, advise you on purchasing, or assist with any other requests you may have.
Source: TNS Mind 2018, Kantar TNS Oy
The influencer does not always need to be a huge star with hundreds of thousands of followers. Sometimes, the best influencer may be a so-called micro-influencer with a small number of followers, a person who seems relatable to the public.
We at Alma Media provide you with research data that can guide your advertising in the right direction and help you reach the target audience more effectively. Our key advertising design tools are TNS Mind Päättäjä, TNS Atlas, and National Media Research (NMR). They provide information on the scope of different media audiences as well as different target groups’ behaviours and attitudes towards both B2B and B2C advertisers. We also carry out different measurements that help you reach your goals.
The media advertising field is becoming more and more diversified as technologies evolve. As a result, the measurability and optimization opportunities of advertising are improving. To speed your quest, some of the most important terms for advertisers are listed below.