Purchasing Alma’s Ad Inventory Programmatically
All of our programmatically available ad inventory is sold through Xandr’s SSP. While we also offer some inventory via Magnite, Adform, Criteo, Pubmatic, and Google Ad Manager SSPs, we recommend purchasing primarily through Xandr.
This approach ensures the buying process is as straightforward and transparent as possible for the buyer. If you are purchasing ads using Adform’s DSP, please ensure you select Appnexus as the inventory source (not Alma).
You can purchase advertising programmatically across various Alma websites. We categorize our sites into two different audience and pricing categories.
Through B2C, you can reach our high-quality, high-reach news and lifestyle sites, as well as audiences interested in buying, renting, or renovating homes, and those planning to purchase cars. B2B includes Finland’s largest and most important decision-maker and business media. Below is a list of all domains available for programmatic purchase. For more details on private deals and pricing, please contact programmatic@almamedia.fi.
| B2C | B2B |
|---|---|
| iltalehti.fi | kauppalehti.fi |
| telkku.com | talouselama.fi |
| uusisuomi.fi | arvopaperi.fi |
| etuovi.com | tekniikkatalous.fi |
| vuokraovi.com | tivi.fi |
| autotalli.com | mikrobitti.fi |
| urakkamaailma.fi | |
| Ampparit.com | |
| Nettiauto.com | |
| Nettimoto.com | |
| Nettivuokraus.com | |
| Nettimokki.com | |
| Nettivene.com | |
| Nettivaraosa.com | |
| Nettikaravaani.com | |
| Nettimarkkina.com | |
| Nettikone.com | |
| https://m.urakkamaailma.fi/ | |
| https://m.nettiauto.com/ | |
| Nettimarkkina.com | |
| Nettikone.com | |
| https://m.urakkamaailma.fi/ | |
| https://m.nettiauto.com/ | |
| https://m.nettivene.com/ | |
| https://m.nettivaraosa.com/ | |
| https://m.nettikaravaani.com/ | |
| https://m.nettimarkkina.com/ | |
| https://m.nettikone.com/ |
The following ad formats can be bought programmatically. Note: The formats may vary by media.
| Desktop | Mobile | Cross Device | |||||||
| Upper space | MPU | Skyscraper | Special solutions | Digital Full Page | Mobile | Instream Preroll & Postroll | Outstream | Native | Vertical video* |
| 980×600 | 468×400 | 300×600 | wallpaper 1600×1150* | 610×877 | 300×600 | VAST 3.0 | VAST 3.0 | 1200×628* | picture ratio 9/16 |
| 980×552 | 300×300 | 300×431 | full page 610×877 | 620×891 | 300×431 | VPAID 2.0 | VPAID 2.0 | height min. 900 px | |
| 980×400 | 300×250 | 250×600 | 320×320 | MP4 | |||||
| 980×120 | 200×600 | 320×300 | |||||||
| 160×600 | 320×50 | ||||||||
| 140×350 | 300×300 | ||||||||
| 300×250 | |||||||||
| 300×150 | |||||||||
| 300×75 | |||||||||
| 300×50 |
* Available only through deals
Programmatic Ad Preview:
You can request the Xandr Creative ID of your programmatic ad from your demand side platform’s support.
Leverage high-impact ad formats using Adnami formats across Alma's consumer and business media. An exclusive Adnami deal is required for these formats. Request the necessary deals at programmatic@almamedia.fi.
| Format | Dimensions | Website |
|---|---|---|
| Desktop Topscroll | 1x2 | Iltalehti, Ampparit, Telkku, Nettiauto, Etuovi, Vuokraovi, Autotalli, Nettikone, Nettimoto, Nettivene, Uusisuomi, Kauppalehti, Talouselämä, Tekniikkatalous, Arvopaperi, Mikrobitti, Tivi |
| Desktop Inline Midscroll | Iltalehti, Ampparit, Telkku, Uusisuomi, Kauppalehti, Talouselämä, Tekniikkatalous, Arvopaperi, Mikrobitti, Tivi | |
| Desktop Skin | 1600x1150 | |
| Mobile Midscroll | 300x300, 320x320 | Iltalehti, Ampparit, Telkku, Nettiauto, Etuovi, Vuokraovi, Autotalli, Nettikone, Nettimoto, Nettivene, Uusisuomi, Kauppalehti, Talouselämä, Tekniikkatalous, Arvopaperi, Mikrobitti, Tivi |
| Mobile Topscroll | 1x2 | |
| Double Mobile Midscroll | 300x300, 320x320 | Iltalehti, Ampparit, Telkku, Uusisuomi, Kauppalehti, Talouselämä, Tekniikkatalous, Arvopaperi, Mikrobitti, Tivi |
You can target your advertising using the information below or by contacting programmatic@almamedia.fi to create private deals for your desired inventory. Please note that when purchasing app inventory through Adform's DSP, the ad format must be MRAID.
| Application | Android | iOS | Windows Phone |
| Kauppalehti | fi.kauppalehti.app | 834919239 | 9WZDNCRFHZ25 |
| Iltalehti Urheilu | fi.iltalehti.ilsports | fi.iltalehti.ilsports 1345294500 | |
| Iltalehti Sää | fi.iltalehti.saa | fi.iltalehti.saa 1250067476 | |
| Iltalehti | fi.iltalehti.iltalehti | fi.iltalehti.iltalehti 406613023 | Iltalehti.iltalehti.fi |
| Telkku | fi.almamedia.telkkucom | fi.almamedia.telkkucom 710386311 | Iltalehti.29853B9A8A2C4 (telkku) |
| Ampparit | com.ampparit.android | com.ampparit.Ampparit, store ID 673931936 | |
| Nettiauto | com.nettix.nettiauto | mobileapp.nettiauto-ios.fi | |
| Nettimoto | com.nettix.nettimoto | mobileapp.nettimoto-ios.fi | |
| Nettivene | com.nettix.nettivene | mobileapp.nettivene-ios.fi |
Programmatic Guaranteed
Utilize programmatic advertising in innovative ways for enhanced efficiency. Programmatic Guaranteed is available across all of Alma's programmatic ad formats and media. We especially recommend it for campaign launches, high-impact campaigns, or when targeting a specific audience.
With Programmatic Guaranteed, you can:
- Ensure the campaign runs with the desired number of impressions, in selected channels, at the chosen time.
- Reduce audience reach loss between different systems.
- Access Alma's first-party data and other targeting options.
- Utilize programmatic tools.
- Benefit from fixed pricing: a set CPM rate with no auction competition.
- Manage pricing with the buyer's campaign control in mind.
Before the campaign starts, details such as impression count, budget, campaign duration, targeting, media, and ad formats are agreed upon. The entire campaign package is secured via a Programmatic Guaranteed deal, with tracking, reporting, and billing handled through programmatic advertising systems.
Boost brand advertising with specialized solutions.
Brand advertising is now an integral part of programmatic buying. Alma offers a variety of brand advertising solutions available for programmatic purchase. Please contact us at programmatic@almamedia.fi to find the solution that best suits your needs! Below are some of our most popular products.
Celtra solutions
Vertical video
Vertical video enables versatile storytelling and the integration of tactical messages in a large video format. With a 9:16 aspect ratio, vertical videos can be purchased for both desktop and mobile using the same material, regardless of the device.
The video format is acquired by uploading the video file directly into the purchasing system without needing additional platforms. You can use the same content as in social media stories since the aspect ratio matches.
Vertical videos are displayed in the news feed on the site and within articles. On desktop, the vertical video is especially impactful due to its large advertising surface.
For more detailed purchasing information, contact programmatic@almamedia.fi.
Celtra solutions
HTML5 ad solutions created with the Celtra tool can also be purchased programmatically through private deals. Whether it's a smart banner, story-driven ad sequencing, interscrollers, or vertical video—the possibilities are limitless.
Giant panorama + Wallpaper
This attention-grabbing sticky ad solution boasts a viewability rate of over 90%. It is available for purchase through a private deal.
Multi-channel full page
An impactful, device-independent solution featuring a large surface area and high attention value. Available for programmatic purchase on Iltalehti through a single private deal. The desktop size is 610×887 and mobile is 300×431. We recommend enhancing its effectiveness further with the Alma Visuals rich media tool.
Mega panorama
Mega panorama can be purchased across Alma’s media platforms. This larger-than-standard solution offers excellent attention value and high viewability. Dimensions are 980×552 px.
Native advertising
You can programmatically purchase native advertising for Alma Business media and Iltalehti. Buying is done advertiser by advertiser through a private deal. Please refer to IAB Finland’s guidelines on programmatically purchased native advertising.
| Required / optional | Appnexus | AdForm | DV360 | |
|---|---|---|---|---|
| Landing page URL | Required | Required** | Required** | Required** |
| Title | Required | Max. 80 | Max. 80 | Max. 50 |
| Description | Optional* | Max. 150 | Max. 150 | Max. 150 |
| Icon (sizes in pixels) | Optional* | Logo1x1 ratio100x100 | Logo1x1 ratio100x100 | Logo1x1 ratio100x100 |
| Image (sizes in pixels). JPG, GIF or PNG. No animations. | Required | 600x338, 600x314, 1200x675 or 1200x628Ratio 1,9:1 or 16:9Max. 200 kb. | 1200x628 Max. 200 kb | Min. 1200x628 Ratio: 1,9:1 Max. 200 kb |
| Call To Action Text | Not supported | Not supported | Not supported | Not supported |
| Sponsored By | Required | Max. 50 Required: Must be advertiser or brand name | Max. 50 Required: Must be advertiser or brand name | Max. 25 Required: Must be advertiser or brand name |
Leverage Alma Data Programmatically
Alma provides advertisers with versatile targeting solutions to reach desired audiences, even through programmatic buying. The foundation of this targeting is Alma's proprietary first-party data.
You can select from predefined socio-demographics and interest areas. Additionally, Alma Data can tailor audience segments to align with the advertiser's objectives. Alma Data's quality is grounded in Alma's robust decision-maker and consumer content, alongside analytics and predictive models. Socio-demographics are derived from surveys, information from registered users, and modeling. Interest area data is collected based on browsing behavior on Alma's websites. Therefore, Alma's audience data is entirely Finnish and interest area data is constantly updated. We also utilize journalistic content and offline information to enrich Alma Data. Alma collects and maintains audience data transparently to deliver high-quality, secure, and effective audience data to our customers.
Programmatically, Alma Data can be accessed via private deals. Contact us to find the most effective audience data for your advertising target group!
Remember, the best results are often achieved by targeting the right audience within a relevant media environment.