The readers of Kauppalehti are a group of consumers with the highest purchasing power in Finland

Kauppalehti

Kauppalehti is a multichannel news outlet focusing on economic phenomena and the money market in the digital era. Finnish decision-makers read Kauppalehti.

In addition to maintaining the leading online and mobile news service in Finland, it publishes the Optio, business and lifestyle magazine as well as the Kauppalehti newspaper and its themed supplements.

It reaches the most influential audience in Finland – an audience that appreciates high quality and good service and has the highest purchasing power in Finland. Your brand will be supported by a valued media environment.

Reach

Kauppalehti

Publication frequency

5 days per week

Readers per issue

136,000

Readers of digital edition

13,000

Circulation

43,349

Combined reach (print and digital)

666,000

Kauppalehti Optio

Publication frequency

2 times per month

Readers per issue

181,000

 



Kauppalehti.fi

Weekly reach

583,000

Mobile

Unique browsers per week

430,000

Page views per week

1400,000

Tablet

Active users

6,000

Downloads of digital edition

50,000

 


Sources:  NRS spring2016/fall 2017, TNS Metrix 2017 (*weeks 2-7 avg), Google Analytics 11/2016-02/2017, TNS Spring, Media Audit Finland 2014, Localytics Autumn 2015.

kl_case_estonia
Case

Increased visibility for content

Estonian Business School ran a Kauppalehti Studio article about pursuing an international degree alongside work. It was a new, fresh way to provide information about the university and its degree programmes. The campaign outperformed its targets, with no negative feedback.

Read more in Finnish

Contact Form

Kauppalehti