The readers of Kauppalehti are a group of consumers with the highest purchasing power in Finland

Kauppalehti

Kauppalehti is a multichannel news outlet focusing on economic phenomena and the money market in the digital era. Finnish decision-makers read Kauppalehti.

In addition to maintaining the leading online and mobile news service in Finland, it publishes the Optio, business and lifestyle magazine as well as the Kauppalehti newspaper and its themed supplements.

It reaches the most influential audience in Finland – an audience that appreciates high quality and good service and has the highest purchasing power in Finland. Your brand will be supported by a valued media environment.

Reach

Kauppalehti

Publication frequency

5 days per week

Readers per issue

134,000

Readers per 5 issues

254,000

Readers of digital edition

13,000

Circulation

43,349

Combined reach

 

Print (1 issue) + digital (1 week)

643,000

Print (5 issues) + digital (1 week)

718,000

Kauppalehti Optio

Publication frequency

2 times per month

Readers per issue

182,000


Kauppalehti.fi

Monthly reach

1,799,000

Different devices

Desktop / month

1,045,000

Mobile phone / month

914,000

Tablet / month

191,000

Page views

Desktop

60 %

Mobile phone

29 %

Tablet

11 %

 


Sources:  NRS 2017, FIAM 1/2018, Media Audit Finland, Google Analytics 2017

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Case

Increased visibility for content

Estonian Business School ran a Kauppalehti Studio article about pursuing an international degree alongside work. It was a new, fresh way to provide information about the university and its degree programmes. The campaign outperformed its targets, with no negative feedback.

Read more in Finnish

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Kauppalehti