We\u2019ve gathered the most relevant seasonal data and contextual segments for summer in one place. As we are in the beginning of the June, consumers are increasingly focused on outdoor activities, holiday planning, home and garden improvements, and time spent at the cottage. Explore the list and find the segments that best match your campaign needs.<\/p>\n\n\n\n
Home, garden, and outdoor living come to the forefront \u2013 and the cottage season is just getting started:<\/strong><\/p>\n\n\n\n ALMA \u2013 Housing \u2013 Gardening<\/strong> ALMA \u2013 Housing \u2013 Home & Garden<\/strong> ALMA \u2013 Housing \u2013 Renovations<\/strong> ALMA \u2013 Housing \u2013 Leisure Homes and Cottages<\/strong> As the weather improves, interest in outdoor activities and active lifestyles grows:<\/strong><\/p>\n\n\n\n ALMA \u2013 Hobbies \u2013 Boats<\/strong> ALMA \u2013 Hobbies \u2013 Boats \u2013 Boat buying intent<\/strong> ALMA \u2013 Sports \u2013 Golf<\/strong> ALMA \u2013 Hobbies \u2013 Hunting & Fishing<\/strong> ALMA \u2013 Hobbies \u2013 Cycling<\/strong> The celebration season and summer holidays are just around the corner:<\/strong><\/p>\n\n\n\n ALMA \u2013 Food and Drinks \u2013 Baking \/ Cooking \/ Wine<\/strong> ALMA \u2013 Travel \u2013 Finland<\/strong> ALMA \u2013 Travel \u2013 Travelling<\/strong> ALMA \u2013 Automotive \u2013 Motorhomes<\/strong> ALMA \u2013 Automotive \u2013 Motorbikes<\/strong> ALMA \u2013 Automotive \u2013 Maintenance<\/strong> Don\u2019t forget the seasonal contextual segments either:<\/strong><\/p>\n\n\n\n These are highly relevant segments to include in your campaigns as we move into the summer season.<\/strong> We\u2019ve gathered the most relevant seasonal data and contextual segments for summer in one place. […]<\/p>\n","protected":false},"author":117,"featured_media":89607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,349],"tags":[],"class_list":["post-94210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-programmatic-advertising"],"acf":[],"yoast_head":"\n
Users who have consumed gardening-related content across Alma\u2019s media
Audience size:<\/strong> 470k<\/p>\n\n\n\n
Users who have engaged with home, housing, and gardening-related content across Alma\u2019s media
Audience size:<\/strong> 840k<\/p>\n\n\n\n
Users who have visited the renovation section on Etuovi or consumed renovation-related content across Alma\u2019s media
Audience size:<\/strong> 130k<\/p>\n\n\n\n
Users who have browsed or searched for cottages on Etuovi, or consumed cottage-related content across Alma\u2019s media
Audience size:<\/strong> 340k<\/p>\n\n\n\n
Users who have visited Nettivene or consumed boating-related content across Alma\u2019s media
Audience size:<\/strong> 240k<\/p>\n\n\n\n
Users who have actively searched on Nettivene
Audience size:<\/strong> 130k<\/p>\n\n\n\n
Users who have consumed golf-related content across Alma\u2019s media
Audience size:<\/strong> 70k<\/p>\n\n\n\n
Users who have engaged with hunting or fishing-related content across Alma\u2019s media
Audience size:<\/strong> 230k<\/p>\n\n\n\n
Users who have consumed cycling-related content across Alma\u2019s media
Audience size:<\/strong> 160k<\/p>\n\n\n\n
Users who have engaged with dessert and baking content, cooking-related content, or wine-related content across Alma\u2019s media
Audience size:<\/strong> 1M<\/p>\n\n\n\n
Users who have visited Nettikaravaani or Nettim\u00f6kki, or consumed domestic travel-related content across Alma\u2019s media
Audience size:<\/strong> 300k<\/p>\n\n\n\n
Users who have consumed travel-related content across Alma\u2019s media
Audience size:<\/strong> 450k<\/p>\n\n\n\n
Users who have visited Nettikaravaani or consumed motorhome and caravan-related content across Alma\u2019s media
Audience size:<\/strong> 180k<\/p>\n\n\n\n
Users who have browsed or searched for motorbikes on Nettimoto, or consumed motorbike-related content across Alma\u2019s media
Audience size:<\/strong> 200k<\/p>\n\n\n\n
Users who have visited AutoJerry or Nettivaraosa, or consumed car maintenance-related content across Alma\u2019s media
Audience size:<\/strong> 370k<\/p>\n\n\n\n\n
If you don\u2019t yet have access to these segments via your data deals, feel free to reach out to the programmatic team \u2013 we\u2019ll be happy to help you get everything set up!<\/p>\n","protected":false},"excerpt":{"rendered":"