{"id":93762,"date":"2026-04-23T13:28:23","date_gmt":"2026-04-23T10:28:23","guid":{"rendered":"https:\/\/www.almamedia.fi\/mainostajat\/?p=93762"},"modified":"2026-04-23T13:28:23","modified_gmt":"2026-04-23T10:28:23","slug":"state-of-programmatic-in-finland-survey","status":"publish","type":"post","link":"https:\/\/www.almamedia.fi\/mainostajat\/en\/state-of-programmatic-in-finland-survey\/","title":{"rendered":"State of Programmatic in Finland survey highlights efficiency, attention, quality and smarter workflows"},"content":{"rendered":"\n<p>Alma conducts an annual&nbsp;<strong>programmatic survey&nbsp;<em>State of Programmatic in Finland<\/em>&nbsp;<\/strong>which is targeted to programmatic buyers across Finnish agencies and in-house teams. Survey offers a comprehensive view of the current state and trends in Finland\u2019s programmatic market. The study explores programmatic buying across ad formats, targeting and optimisation strategies, measurement practices, and the industry\u2019s most topical themes.<\/p>\n\n\n\n<p>Now conducted for the fifth time in 2026,&nbsp;<em>State of Programmatic in Finland&nbsp;<\/em>has become Finland\u2019s most extensive programmatic advertising survey. The accompanying white paper delivers valuable benchmark insights for buyers across both agency and in\u2011house teams.<br><br>Latest survey highlights&nbsp;<strong>three key points<\/strong>&nbsp;how Finnish buyers&nbsp;<strong>plan, optimise and evaluate media<\/strong>. The findings point to an attention\u2011based effectiveness, curated quality, smarter channel choices and clearer proof of impact.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cost efficiency&nbsp;<\/strong>remains dominant, but&nbsp;<strong>quality, attention and impact&nbsp;<\/strong>emerge as equal pillars<\/li>\n\n\n\n<li><strong>Curated marketplaces<\/strong>&nbsp;drive both simplicity and complexity<\/li>\n\n\n\n<li><strong>AI&nbsp;<\/strong>is moving from hype to practical acceleration<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Download whitepaper<\/h2>\n\n\n<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar 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