{"id":92587,"date":"2025-11-17T12:44:25","date_gmt":"2025-11-17T10:44:25","guid":{"rendered":"https:\/\/www.almamedia.fi\/mainostajat\/?p=92587"},"modified":"2025-11-20T14:30:03","modified_gmt":"2025-11-20T12:30:03","slug":"outstream-video-proves-it-with-the-numbers-almas-programmatic-vtr-up-to-60","status":"publish","type":"post","link":"https:\/\/www.almamedia.fi\/mainostajat\/en\/outstream-video-proves-it-with-the-numbers-almas-programmatic-vtr-up-to-60\/","title":{"rendered":"Outstream video proves it with the numbers: Alma\u2019s programmatic VTR up to 60%\u00a0"},"content":{"rendered":"\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/www.almamedia.fi\/mainostajat\/wp-content\/uploads\/sites\/6\/Outstream-2-1.mp4\"><\/video><\/figure>\n\n\n\n<p>Video advertising is a powerful way to capture audience attention and outstream video has become a strong option in an advertiser\u2019s toolkit \u2013 and for good reason.&nbsp;<\/p>\n\n\n\n<p>Here are six good reasons why outstream could be the best choice for your campaign:&nbsp;<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Completion rates speak for themselves \u2013 and you can boost them with targeting!<\/strong>&nbsp;<br>The average VTR (video completion rate) for Alma\u2019s programmatically bought outstream advertising is 49%. When audience or contextual targeting is added, the figures climb even higher:&nbsp;<br>Audience-targeted campaigns up to 57%&nbsp;<br>On B2B sites up to 55%&nbsp;<br>Contextually targeted campaigns up to 60%&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Reuse social media creatives \u2013 with better campaign metrics<\/strong>&nbsp;<br>Outstream advertising delivers significantly better completion rates compared to many social platforms, where VTR is typically clearly lower. You can repurpose your existing social assets and get better value for your money.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>The ad appears where the reader is<\/strong>&nbsp;<br>Outstream video is typically placed within article content or as part of the feed \u2013 precisely where the audience is already in a focused state.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>At Alma, the video plays only when it is actually on the reader\u2019s screen<\/strong>&nbsp;<br>The technical implementation of outstream respects the reading experience: the video autoplays, but only when it is on the reader\u2019s screen. If the reader scrolls past, the video pauses.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>A cost-effective option<\/strong>&nbsp;<br>At Alma, outstream video combines impressive VTR figures with cost-effective pricing in one package. An affordable CPM paired with a high completion rate makes the format\u2019s effectiveness easy to measure and justify.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li><strong>Even more certainty with a completion guarantee<\/strong>&nbsp;<br>In directly sold campaign we offer outstream with 100 % completion guarantee. This means you only pay for impressions where the video is watched to the end. It adds extra certainty and predictability to campaign results. &nbsp;<br>&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Alma\u2019s programmatic outstream VTR is at an excellent level, and you can improve it further by leveraging Alma\u2019s audiences and contextual targeting. Contact <strong>&#x70;&#114;o&#x67;&#114;&#97;&#x6d;&#x6d;&#97;t&#x69;&#99;&#64;&#x61;&#x6c;&#109;a&#x6d;&#101;d&#x69;&#x61;&#46;f&#x69;<\/strong> and let\u2019s get your outstream deals in place!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video advertising is a powerful way to capture audience attention and outstream video has become [&hellip;]<\/p>\n","protected":false},"author":108,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[256,349],"tags":[],"class_list":["post-92587","post","type-post","status-publish","format-standard","hentry","category-advertisers-en","category-programmatic-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Outstream video proves it with the numbers: Alma\u2019s programmatic VTR up to 60%\u00a0 - Alma Media - mainostajat<\/title>\n<meta name=\"description\" content=\"Video advertising is a powerful way to capture audience attention and outstream video has become a strong option in an advertiser\u2019s toolkit \u2013 and for good reason.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.almamedia.fi\/mainostajat\/en\/outstream-video-proves-it-with-the-numbers-almas-programmatic-vtr-up-to-60\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outstream video proves it with the numbers: Alma\u2019s programmatic VTR up to 60%\u00a0 - Alma Media - mainostajat\" \/>\n<meta property=\"og:description\" content=\"Video advertising is a powerful way to capture audience attention and outstream video has become a strong option in an advertiser\u2019s toolkit \u2013 and for good reason.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.almamedia.fi\/mainostajat\/en\/outstream-video-proves-it-with-the-numbers-almas-programmatic-vtr-up-to-60\/\" \/>\n<meta property=\"og:site_name\" content=\"Alma Media - 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