{"id":89394,"date":"2018-06-08T00:00:00","date_gmt":"2018-06-07T21:00:00","guid":{"rendered":"https:\/\/www.almamedia.fi\/mainostajat\/alma-to-join-the-iab-europe-transparency-consent-framework\/"},"modified":"2025-05-15T14:18:00","modified_gmt":"2025-05-15T11:18:00","slug":"alma-to-join-the-iab-europe-transparency-consent-framework","status":"publish","type":"post","link":"https:\/\/www.almamedia.fi\/mainostajat\/en\/alma-to-join-the-iab-europe-transparency-consent-framework\/","title":{"rendered":"Alma to join the IAB Europe Transparency &#038; Consent Framework"},"content":{"rendered":"<p>Alma Media is a registered member of the IAB Europe Transparency &amp; Consent Framework. The Framework provides a means for assessing GDPR compliance in data-related processes across the advertising supply chain. Our aim is to ensure our partners\u2019 programmatic advertising purchases after the General Data Protection Regulation\u2019s enforcement date of 25 May.<\/p>\n<p>The Framework is essential for publishers: our partners \u2013 for example, media agencies and advertisers \u2013 process our website users\u2019 personal data for targeted advertising. Personal data is any information \u2013 for example, cookies or similar technologies, cookie IDs, IP addresses, or other electronic identifiers \u2013 that relates to an identified or identifiable living individual and can be used for targeted advertising.&nbsp;<\/p>\n<p>The Framework allows for programmatically purchased and data-targeted advertising to be displayed only to consenting users. In the programmatic purchasing supply chain, the user\u2019s consent for targeted advertising is conveyed to partners approved by Alma.&nbsp;<\/p>\n<h2>Partners approved by Alma<\/h2>\n<p>As part of its data protection policy, Alma approves all of its partners and data usage purposes through the Framework. The most common demand-site platforms (DSPs) used in Finland have been approved, but Google DoubleClick Bid Manager (DBM) has not joined the Framework yet, and the campaigns purchased via DBM may present temporary challenges.&nbsp;&nbsp;<br \/>\n<br \/>\nGoogle requires end-user consent for targeted advertising, and the consent information is conveyed to the DBM by the publisher in the bid request. Google\u2019s registration process for the Framework is incomplete. Until the registration is complete, Alma cannot approve DBM as a purchaser. At present, Google has not provided a more detailed schedule for the registration process.&nbsp;<\/p>\n<p>\n<a href=\"http:\/\/advertisingconsent.eu\/\">Read more about the IAB Europe Transparency &amp; Consent Framework &gt;<\/a><\/p>\n<h2>Responsible Alma Media<\/h2>\n<p>Alma Media strives for responsible operations and provides a safe and reliable advertising environment for responsible marketing.<\/p>\n<p><a href=\"https:\/\/www.almamedia.fi\/en\/responsibility\/responsible-alma\">Read more about the key aspects and objectives of Alma Media\u2019s corporate responsibility &gt;<\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alma Media is a registered member of the IAB Europe Transparency &amp; Consent Framework. The [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":89395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[256],"tags":[],"class_list":["post-89394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alma to join the IAB Europe Transparency &amp; Consent Framework - Alma Media - mainostajat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.almamedia.fi\/mainostajat\/en\/alma-to-join-the-iab-europe-transparency-consent-framework\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alma to join the IAB Europe Transparency &amp; Consent Framework - Alma Media - mainostajat\" \/>\n<meta property=\"og:description\" content=\"Alma Media is a registered member of the IAB Europe Transparency &amp; Consent Framework. 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