{"id":92106,"date":"2025-09-23T14:26:00","date_gmt":"2025-09-23T11:26:00","guid":{"rendered":"https:\/\/www.almamedia.fi\/mainostajat\/?page_id=92106"},"modified":"2025-09-23T14:26:03","modified_gmt":"2025-09-23T11:26:03","slug":"advertisers-custom-audiences","status":"publish","type":"page","link":"https:\/\/www.almamedia.fi\/mainostajat\/en\/targeting\/advertisers-custom-audiences\/","title":{"rendered":"Advertiser\u2019s custom audiences"},"content":{"rendered":"\n
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Target your advertising effectively and understand your customers better \u2013 with the Advertiser\u2019s custom audiences service<\/h2>\n\n\n\n

The world of digital advertising is undergoing a major transformation \u2013 and it affects all advertisers. For example, third-party cookies are soon to be a thing of the past, and user consent for ad targeting is becoming increasingly rare. To ensure digital advertising remains effective and business continues to grow, it\u2019s essential to adapt to these changes. But how?<\/p>\n\n\n\n

With Alma\u2019s Advertiser\u2019s custom audiences<\/strong> service, you can leverage your own customer data to target advertising in Alma\u2019s media \u2013 without third-party cookies. The service matches and compares your customer data with Alma\u2019s extensive information on Finns, all within the Data Cleanroom interface.<\/p>\n\n\n\n

This service allows you to put your customer data to work efficiently and securely. With Alma\u2019s insights, you can, for example, target advertising effectively to your existing customers or find new customers from similar audiences within Alma\u2019s digital network.<\/p>\n\n\n\n

Additionally, the service helps you better understand your customers and their media consumption \u2013 enabling you to craft advertising messages that truly resonate with your audience and to decide which media channels are worth investing in.<\/p>\n\n\n\n

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A solution for targeting in a cookieless world<\/h2>\n\n\n\n
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Leverage your own customer data<\/span><\/h3>\n
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First-party data, such as customer registry information, is a powerful alternative to third-party cookies for ad targeting.<\/p>\n <\/div>\n \n <\/div>\n\n \n

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Compare with Alma\u2019s extensive Finnish audience data<\/span><\/h3>\n
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Advertiser\u2019s custom audiences securely matches your customer registry with Alma\u2019s data via the Data Cleanroom interface.<\/p>\n <\/div>\n \n <\/div>\n\n \n

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Activate audiences and deepen customer understanding<\/span><\/h3>\n
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Grow your customer insights and target ads to your existing customers or discover new ones from similar audiences in Alma\u2019s digital network.<\/p>\n <\/div>\n \n <\/div>\n\n \n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n\n

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Alma\u2019s Advertiser\u2019s custom audiences service helps you:<\/h2>\n\n\n\n
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\n Understand your customer base better <\/h2>\n
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  • Learn about preferences within your customer segments<\/li>\n
  • Improve marketing planning with valuable background data<\/li>\n
  • Make smarter media choices and enhance ad content<\/li>\n
  • Use customer insights to support business decisions<\/li>\n<\/ul>\n

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    \n Understand your customer base better <\/h2>\n <\/div>\n
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    Each service subscription includes a comprehensive insight report. The report reveals, for example, which Alma digital media channels your customers use most, what demographics and interests your customers have, and what types of content they consume. It also provides an overview of your customers\u2019 online behavior.<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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    \n Target advertising effectively <\/h2>\n
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    • Reach new, similar audiences and boost sales in Alma\u2019s network<\/li>\n
    • Target your own customers or exclude them to reach entirely new audiences<\/li>\n
    • Advertise to the right customer group at the right stage of the relationship<\/li>\n<\/ul>\n <\/div>\n <\/div>\n <\/div>\n
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      \n Target advertising effectively <\/h2>\n <\/div>\n
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      By targeting, you can reach your existing customers or expand your audiences.<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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      Targeting existing customers or expanding your audience<\/h2>\n\n\n\n
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      Reach:<\/span><\/h3>\n
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      You can target ads to your own customers in various ways. Identify the most promising segments and tailor messages to suit them:<\/p>\n

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      • Upsell to customers who just made a purchase<\/li>\n
      • Reactivate passive customers<\/li>\n
      • Retain and engage customers at risk of churning<\/li>\n
      • Strengthen relationships with your best customers<\/li>\n
      • You can also focus on acquiring new customers by excluding current ones from your campaign<\/li>\n<\/ul>\n <\/div>\n \n <\/div>\n\n \n
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        Expand:<\/span><\/h3>\n
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        Expanding your custom audiences offers many benefits. New audiences help grow your business, and those similar to your current best customers are often the most promising prospects.<\/p>\n

        Use your top-performing segments to find lookalike audiences \u2013 all that\u2019s missing are messages tailored just for them!<\/p>\n <\/div>\n \n <\/div>\n\n \n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n\n

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        By targeting your advertising to precisely the right audiences, you make your campaigns more effective. You can reach the most promising customer groups and grow your business with new audiences. In addition to your own channels, you can reach your customers through Alma\u2019s extensive network.<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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        Easy onboarding<\/h2>\n\n\n\n

        Getting started with Alma\u2019s Advertiser\u2019s custom audiences service is simple and requires minimal IT effort. You\u2019ll gain access to the Alma Data Cleanroom interface, where you can upload your customer data.<\/p>\n\n\n\n

        Alma\u2019s experts support you throughout the process, but you control who has access to the interface \u2013 no external party can access it. Based on the data you provide, we\u2019ll compile an insight report and build the desired audiences for ad targeting.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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        Your customer data is secure<\/h2>\n\n\n\n
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        You control the data uploaded to the Data Cleanroom<\/span><\/h3>\n
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        You can modify or revoke audience licensing to Alma at any time.<\/p>\n <\/div>\n \n <\/div>\n\n \n

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        Raw data is anonymized and then deleted<\/span><\/h3>\n
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        User identifiers must be encrypted before uploading (e.g., hashed emails).<\/p>\n <\/div>\n \n <\/div>\n\n \n

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        Targeting audiences are created without identifiable IDs<\/span><\/h3>\n
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        Neither Alma nor third parties can access the original customer data.<\/p>\n <\/div>\n \n <\/div>\n\n \n

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        Targeting audiences are always advertiser-specific<\/span><\/h3>\n
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        Audiences are never used in other advertisers’ campaigns.<\/p>\n <\/div>\n \n <\/div>\n\n \n<\/div>\n\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        A solution for targeting in a cookieless world Alma\u2019s Advertiser\u2019s custom audiences service helps you: […]<\/p>\n","protected":false},"author":11,"featured_media":3502,"parent":90836,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-92106","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAdvertiser\u2019s custom audiences - Alma Media<\/title>\n<meta name=\"description\" content=\"Target your advertising effectively and understand your customers better \u2013 with the Advertiser\u2019s custom audiences service.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.almamedia.fi\/mainostajat\/en\/targeting\/advertisers-custom-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertiser\u2019s custom audiences - 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