{"id":91381,"date":"2025-06-19T12:35:49","date_gmt":"2025-06-19T09:35:49","guid":{"rendered":"https:\/\/www.almamedia.fi\/mainostajat\/?page_id=91381"},"modified":"2025-09-03T10:39:15","modified_gmt":"2025-09-03T07:39:15","slug":"b2b-markkinoijan-opas","status":"publish","type":"page","link":"https:\/\/www.almamedia.fi\/mainostajat\/b2b-markkinoijan-opas\/","title":{"rendered":"B2B-markkinoijan opas"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group kapea\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\">B2B-yritysten hankintap\u00e4\u00e4t\u00f6kset ovat yh\u00e4 harvemmin yhden henkil\u00f6n harteilla, ja ostaminen on entist\u00e4 enemm\u00e4n yhteisty\u00f6t\u00e4 eri roolien, tiimien ja funktioiden v\u00e4lill\u00e4. Markkinoinnin on siis puhuteltava useampaa n\u00e4k\u00f6kulmaa samanaikaisesti. Ilmaisesta oppaastamme saat hyv\u00e4t ev\u00e4\u00e4t B2B-markkinoinnin suunnitteluun, toteutukseen ja mittaamiseen.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"#lomake\">Lataa B2B-markkinoijan opas s\u00e4hk\u00f6postiisi!<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1353\" height=\"1571\" src=\"https:\/\/www.almamedia.fi\/mainostajat\/wp-content\/uploads\/sites\/6\/b2b-markkinointi.png\" alt=\"\" class=\"wp-image-91382\" srcset=\"https:\/\/www.almamedia.fi\/mainostajat\/wp-content\/uploads\/sites\/6\/b2b-markkinointi.png 1353w, https:\/\/www.almamedia.fi\/mainostajat\/wp-content\/uploads\/sites\/6\/b2b-markkinointi-327x380.png 327w, https:\/\/www.almamedia.fi\/mainostajat\/wp-content\/uploads\/sites\/6\/b2b-markkinointi-882x1024.png 882w, https:\/\/www.almamedia.fi\/mainostajat\/wp-content\/uploads\/sites\/6\/b2b-markkinointi-768x892.png 768w, https:\/\/www.almamedia.fi\/mainostajat\/wp-content\/uploads\/sites\/6\/b2b-markkinointi-1323x1536.png 1323w\" sizes=\"(max-width: 1353px) 100vw, 1353px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">B2B-markkinointioppaan aiheita ovat mm.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Miten B2B-ostajat k\u00e4ytt\u00e4ytyv\u00e4t nyt?<\/li>\n\n\n\n<li>Miten rakennetaan vaikuttava B2B-markkinoinnin strategia?<\/li>\n\n\n\n<li>Miss\u00e4 ja miten p\u00e4\u00e4tt\u00e4j\u00e4t tavoitetaan tehokkaimmin, ja miksi mediaymp\u00e4rist\u00f6ll\u00e4 on v\u00e4li\u00e4?<\/li>\n\n\n\n<li>Miten mitataan vaikuttavuutta?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n<div  class=\"anchor-link\">\n    <a id=\"lomake\" class=\"ankkurilinkki\"><\/a>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Tilaa B2B-opas s\u00e4hk\u00f6postiisi!<\/h3>\n\n\n<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_52' >\n                        <div class='gform_heading'>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_custom\">*<\/span>&quot; n\u00e4ytt\u00e4\u00e4 pakolliset kent\u00e4t<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_52'  action='\/mainostajat\/wp-json\/wp\/v2\/pages\/91381' data-formid='52' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_52' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_52_8\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_52_8'>Email<\/label><div class='ginput_container'><input name='input_8' id='input_52_8' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_52_8'>Kentt\u00e4 on validointitarkoituksiin ja tulee j\u00e4tt\u00e4\u00e4 koskemattomaksi.<\/div><\/div><div id=\"field_52_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_52_1'>Etunimi<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_custom\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_52_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_52_3\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_52_3'>Sukunimi<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_custom\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_52_3' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_52_4\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_52_4'>Yritys<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_custom\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_52_4' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_52_5\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_52_5'>S\u00e4hk\u00f6postiosoite<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_custom\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_5' id='input_52_5' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_52_7\" class=\"gfield gfield--type-phone gfield--input-type-phone gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_52_7'>Puhelin<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_custom\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_7' id='input_52_7' type='tel' value='' class='large'   aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_52_6\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><p style=\"font-size: 14px;\">K\u00e4sittelemme tietojasi vastuullisesti. 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