{"id":91124,"date":"2025-05-02T11:23:13","date_gmt":"2025-05-02T08:23:13","guid":{"rendered":"https:\/\/www.almamedia.fi\/mainostajat\/?page_id=91124"},"modified":"2026-06-25T15:42:54","modified_gmt":"2026-06-25T12:42:54","slug":"il-palat-2","status":"publish","type":"page","link":"https:\/\/www.almamedia.fi\/mainostajat\/en\/advertising-solutions\/il-palat-2\/","title":{"rendered":"IL-palat"},"content":{"rendered":"\n<div style=\"height:10rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-netello-taustakuvalaatikko taustakuvalaatikko image-position-bottom-right kapeampi-2\"><div class=\"taustakuvalaatikko-image-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.almamedia.fi\/mainostajat\/wp-content\/uploads\/sites\/6\/strategiapilvi-lila-oikea.png\" alt=\"\" class=\"taustakuvalaatikko-image\"\/><\/div><div class=\"taustakuvalaatikko-content\">\n<div style=\"height:2rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><strong>IL-palat introduces a new, addictive ad placement that brings the short-form videos familiar from social media into a domestic, trusted media environment. Iltalehti \u2014 Finland&#8217;s leading digital media \u2014 reaches a million-strong audience every week through its IL-palat news feed.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><strong>The same familiar format as Reels, TikTok and Stories, but in a trusted Finnish media environment.<\/strong><\/p>\n\n\n\n<div style=\"height:14rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<div  class=\"viiva-erotin has-color-green has-width-full\" >\n\n    <div class=\"netello-line netello-line-animated\"><\/div>\n\n<\/div>\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\">A unique ad placement \u2014 IL-pala \u2014 combines the appeal of social media with the credibility of traditional media<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Broad reach across Finland<\/strong><br>IL-palat reaches over one million users per week, with 5.1 million page views weekly. <em>(Source: GA, week 4 2025)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Safe, domestic, and trusted advertising environment<\/strong><\/strong><br>Your ad appears in a high-quality, responsible media environment in the middle of a journalistic news feed \u2014 not sandwiched between random social media content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short-form video ad format familiar from social, high impact among a high-purchasing-power audience<br><\/strong>Leverage your existing ad creatives and bring them into an effective media environment where you can target your ads precisely to the audience you want.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-video\"><video height=\"572\" style=\"aspect-ratio: 284 \/ 572;\" width=\"284\" autoplay loop muted src=\"https:\/\/www.almamedia.fi\/mainostajat\/wp-content\/uploads\/sites\/6\/2025-09-08-13-28-062.mp4\" playsinline><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-netello-taustakuvalaatikko taustakuvalaatikko image-position-top-left mt-n5\"><div class=\"taustakuvalaatikko-image-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.almamedia.fi\/mainostajat\/wp-content\/uploads\/sites\/6\/strategiapilvi-vasen-crop.png\" alt=\"\" class=\"taustakuvalaatikko-image\"\/><\/div><div class=\"taustakuvalaatikko-content\">\n<div style=\"height:2rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div  class=\"linkkilaatikot-viivalla col-2 has-line-color-lila has-font-size-m\">\n\n    \n        <div class=\"linkkilaatikko-viivalla\">\n            <div class=\"netello-line netello-line-animated\"><\/div>\n            \n                                    <h3 class=\"otsikko \"><span class=\"teksti\">Why choose the video ad placement in IL-pala?<\/span><\/h3>\n                                                <div class=\"sisalto\">\n                      <ul>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"29:1-29:46;1402-1447\">Wide reach across all age groups in Finland<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"30:1-30:43;1448-1490\">Trusted environment within the news feed<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"31:1-31:54;1491-1544\">Audience of high-purchasing-power Finnish consumers<\/li>\n<\/ul>\n                <\/div>\n                \n                    <\/div>\n\n    \n        <div class=\"linkkilaatikko-viivalla\">\n            <div class=\"netello-line netello-line-animated\"><\/div>\n            \n                                    <h3 class=\"otsikko \"><span class=\"teksti\">Benefits for advertisers:<\/span><\/h3>\n                                                <div class=\"sisalto\">\n                      <ul>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"35:1-35:45;1577-1621\">High engagement and fast attention capture<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"36:1-36:30;1622-1651\">Versatile targeting options<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"37:1-37:223;1652-1874\">Easy to get started: You can use your existing social media videos as-is in IL Palat, making campaigns effortless to execute \u2014 or you can also order full video production from us. Ask about Brand Studio for more details.<\/li>\n<\/ul>\n                <\/div>\n                \n                    <\/div>\n\n    \n<\/div>\n\n\n<\/div><\/div>\n\n\n\n<div style=\"height:83px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-netello-container align-left\"><div class=\"wrapper\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><em>The popularity of IL-palat speaks to its brilliance: a fast, user-friendly and addictive way to consume news. Our tagline is &#8217;The most interesting stories, fast&#8217; \u2014 and it really holds true.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2013 Jenni Smith, Producer, IL-palat<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:93px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<div  class=\"viiva-erotin has-color-green has-width-full\" >\n\n    <div class=\"netello-line netello-line-animated\"><\/div>\n\n<\/div>\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\">IL-palat is Iltalehti&#8217;s innovative new way to consume news<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The IL-palat news feed surfaces the most compelling videos and images, distils the key points of major news stories, and highlights fresh angles and interesting details. The content is designed for easy, fast scrolling on your phone \u2014 just as users are used to browsing through social media channels. When consuming IL Palat, the reader is genuinely immersed in the topic. The content feels more personal, as a journalist speaks <strong>&#8221;just to you&#8221;<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-video\"><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-netello-taustakuvalaatikko taustakuvalaatikko image-position-bottom-right kapeampi-2\"><div class=\"taustakuvalaatikko-image-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.almamedia.fi\/mainostajat\/wp-content\/uploads\/sites\/6\/strategiapilvi-lila-oikea.png\" alt=\"\" class=\"taustakuvalaatikko-image\"\/><\/div><div class=\"taustakuvalaatikko-content\">\n<div style=\"height:2rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\">How the video ad placement in IL-palat works:<\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">Your short-form video ads appear in the IL Palat news feed as vertical videos that start automatically as users scroll through the content. Ads blend seamlessly with the surrounding content, offering users a natural and pleasant experience.<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><strong>Tip!<\/strong><br>Keep your video concise and front-load your key message and brand. The first few seconds are critical for capturing the viewer&#8217;s attention.<\/p>\n\n\n\n<div style=\"height:14rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-netello-container align-left\"><div class=\"wrapper\">\n<h3 class=\"wp-block-heading\">Who is it for?<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Advertise in IL-palat especially when you want to leverage the video ad format familiar from social media channels \u2014 but in a trusted Finnish media environment \u2014 and stand out from the news feed with your brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><br><a href=\"https:\/\/www.almamedia.fi\/mainostajat\/mediamyynnin-yhteystiedot\/\">Contact us\u00a0\u203a<\/a><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A unique ad placement \u2014 IL-pala \u2014 combines the appeal of social media with the [&hellip;]<\/p>\n","protected":false},"author":105,"featured_media":87576,"parent":89876,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-91124","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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