{"id":90687,"date":"2025-05-26T09:47:12","date_gmt":"2025-05-26T06:47:12","guid":{"rendered":"https:\/\/www.almamedia.fi\/mainostajat\/?page_id=90687"},"modified":"2026-10-30T09:57:28","modified_gmt":"2026-10-30T07:57:28","slug":"products","status":"publish","type":"page","link":"https:\/\/www.almamedia.fi\/mainostajat\/en\/programmatic-advertising\/products\/","title":{"rendered":"Programmatic Advertising Products"},"content":{"rendered":"\n
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Purchasing Alma\u2019s Ad Inventory Programmatically<\/h2>\n\n\n\n

All of our programmatically available ad inventory is sold through Xandr\u2019s SSP. While we also offer some inventory via Magnite, Adform, Criteo, Pubmatic, and Google Ad Manager SSPs, we recommend purchasing primarily through Xandr.<\/p>\n\n\n\n

This approach ensures the buying process is as straightforward and transparent as possible for the buyer. If you are purchasing ads using Adform\u2019s DSP, please ensure you select Appnexus as the inventory source (not Alma).<\/p>\n<\/div><\/div>\n\n\n\n

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Most asked topics<\/strong><\/p>\n\n\n\n

Mobile inapp<\/a><\/p>\n\n\n\n

Display formats<\/a><\/p>\n\n\n\n

Programmatic ad preview tool<\/a><\/p>\n\n\n\n

Adnami formats<\/a><\/p>\n\n\n\n

Programmatic Guaranteed<\/a><\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Alma Network Structure<\/h3><\/a><\/span><\/div>
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You can purchase advertising programmatically across various Alma websites. We categorize our sites into two different audience and pricing categories.<\/p>\n\n\n\n

Through B2C, you can reach our high-quality, high-reach news and lifestyle sites, as well as audiences interested in buying, renting, or renovating homes, and those planning to purchase cars. B2B includes Finland\u2019s largest and most important decision-maker and business media. Below is a list of all domains available for programmatic purchase. For more details on private deals and pricing, please contact programmatic@almamedia.fi<\/a><\/p>\n\n\n\n

B2C<\/th>B2B<\/th><\/tr><\/thead>
iltalehti.fi<\/td>kauppalehti.fi<\/td><\/tr>
mikrobitti.fi<\/td>talouselama.fi<\/td><\/tr>
uusisuomi.fi<\/td>arvopaperi.fi<\/td><\/tr>
etuovi.com<\/td>tekniikkatalous.fi<\/td><\/tr>
vuokraovi.com<\/td>tivi.fi<\/td><\/tr>
autotalli.com<\/td><\/td><\/tr>
urakkamaailma.fi<\/td><\/td><\/tr>
ampparit.com<\/td><\/td><\/tr>
nettiauto.com<\/td><\/td><\/tr>
nettimoto.com<\/td><\/td><\/tr>
nettivene.com<\/td><\/td><\/tr>
nettivaraosa.com<\/td><\/td><\/tr>
nettikaravaani.com<\/td><\/td><\/tr>
nettikone.com<\/td><\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div><\/div>\n\n\n\n

Mobile applications<\/h3><\/a><\/span><\/div>
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You can target your advertising using the information below or by contacting programmatic@almamedia.fi<\/a>  to create private deals for your desired inventory. Please note that when purchasing app inventory through Adform\u2019s DSP, the ad format must be MRAID.<\/p>\n\n\n\n

Application<\/strong><\/th>Android<\/strong><\/th>iOS<\/strong><\/th>Windows Phone<\/strong><\/th><\/tr><\/thead>
Kauppalehti<\/td>fi.kauppalehti.app<\/td>834919239<\/td>9WZDNCRFHZ25<\/td><\/tr>
Iltalehti Urheilu<\/td>fi.iltalehti.ilsports<\/td>fi.iltalehti.ilsports 1345294500<\/td> <\/td><\/tr>
Iltalehti S\u00e4\u00e4<\/td>fi.iltalehti.saa<\/td>fi.iltalehti.saa 1250067476<\/td> <\/td><\/tr>
Iltalehti<\/td>fi.iltalehti.iltalehti<\/td>fi.iltalehti.iltalehti 406613023<\/td>Iltalehti.iltalehti.fi<\/td><\/tr>
Telkku<\/td>fi.almamedia.telkkucom<\/td>fi.almamedia.telkkucom 710386311<\/td>Iltalehti.29853B9A8A2C4 (telkku)<\/td><\/tr>
Ampparit<\/td>com.ampparit.android<\/td>com.ampparit.Ampparit, store ID 673931936<\/td><\/td><\/tr>
Nettiauto<\/td>com.nettix.nettiauto<\/td>mobileapp.nettiauto-ios.fi<\/td><\/td><\/tr>
Nettimoto<\/td>com.nettix.nettimoto<\/td>mobileapp.nettimoto-ios.fi<\/td><\/td><\/tr>
Nettivene<\/td>com.nettix.nettivene<\/td>mobileapp.nettivene-ios.fi<\/td><\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div><\/div>\n\n\n\n

Targeting in Alma Network<\/h3><\/a><\/span><\/div>
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Use Alma Targeting Options Programmatically<\/h2>\n\n\n\n

Alma offers advertisers a wide range of targeting solutions to reach their desired audience, also through programmatic buying. The targeting is based on Alma\u2019s own first\u2011party data and contextual environments.<\/p>\n\n\n\n

You can choose from predefined sociodemographic segments and interest categories. In addition, with Alma Data it is possible to tailor audiences according to the advertiser\u2019s objectives.<\/p>\n\n\n\n

The quality of Alma Data is based on Alma\u2019s strong decision\u2011maker and consumer content, as well as analytics and predictive models. Sociodemographic segments are created using survey research, data collected from registered users, and modeling. Interest\u2011based data is collected based on browsing behavior on Alma\u2019s websites. As a result, Alma\u2019s audience data is entirely Finnish, and the interest\u2011based data is continuously updated. We also leverage journalistic content and offline data to further enrich Alma Data. Alma collects and maintains audience data in a fully transparent manner, enabling us to offer clients high\u2011quality, secure, and effective audience data.<\/p>\n\n\n\n

Programmatically, Alma Data and Contexts can be accessed via private deals. Contact us<\/a> to find the most effective audience data for your advertising target group!
Read more about Alma Audiences and targeting in Alma here here<\/a>.<\/p>\n\n\n\n

Remember, the best results are often achieved by targeting the right audience within a relevant media environment.<\/p>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n

Ad Formats in Programmatic<\/h2>\n\n\n\n

The following ad formats can be bought programmatically. Note: The formats may vary by media.<\/p>\n\n\n\n

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Display ad formats<\/h3><\/a><\/span><\/div>
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 <\/th> <\/th>Desktop<\/strong><\/th>Mobile<\/strong><\/th>Crossdevice<\/strong><\/th><\/tr><\/thead>
Standard<\/strong><\/td>Parade<\/strong><\/td>980\u00d7400<\/td>300\u00d7300, 320\u00d7320<\/td>600\u00d7600, 640\u00d7640<\/td><\/tr>
Fullpage<\/strong><\/td>620\u00d7891, 610\u00d7877, 468\u00d7672 (only B2B)<\/td>300\u00d7600, 300\u00d7431<\/td>620\u00d7891<\/td><\/tr>
Box<\/strong><\/td>\u2013<\/td>300\u00d7250, 320\u00d7300, 300\u00d7150<\/td>600\u00d7500, 640\u00d7533<\/td><\/tr>
Tactical<\/strong><\/td>Skyscrapers<\/strong><\/td>300\u00d7600, 300\u00d7431, 250\u00d7600, 200\u00d7600, 160\u00d7600, 140\u00d7350<\/td>\u2013<\/td>\u2013<\/td><\/tr>
Box<\/strong><\/td>300\u00d7300, 300\u00d7250<\/td>\u2013<\/td>\u2013<\/td><\/tr>
Top placement<\/strong><\/td>980\u00d7120<\/td>\u2013<\/td>\u2013<\/td><\/tr>
Special formats<\/strong><\/td> <\/td>Parade+wallpaper (1600\u00d71150), 980\u00d7552, 980\u00d7600<\/td>\u2013<\/td>Native<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Ask about floor pricing from programmatic team!<\/p>\n\n\n\n

Examples of formats you can find here<\/a>.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

Video formats<\/h3><\/a><\/span><\/div>
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 <\/th>Instream<\/th>Outstream<\/th>IL-Palat<\/th>Inbanner video<\/th><\/tr><\/thead>
Radius<\/td>Horizontal and vertical<\/td>Horizontal, vertical and square<\/td>Vertical<\/td>According to display formats<\/td><\/tr>
Pricing<\/td>Per length: max 6s, 10s, 15s, 20s, 30s<\/td>Singular floor pricing<\/td>Floor pricing<\/td>According to display formats<\/td><\/tr>
Formats<\/td>VAST 3.0 ja VPAID 2.0<\/td>VAST 3.0 ja VPAID 2.0<\/td>VAST 3.0 ja VPAID 2.0<\/td>Display formats<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Learn more about video advertising solutions in Alma\u2019s network here<\/a>. Unlike direct sales, programmatic buying does not offer a completion\u2011rate guarantee. This is taken into account in the pricing of programmatic video.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

Adnami formats<\/h3><\/a><\/span><\/div>
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Take advantage of high\u2011attention ad formats using Adnami formats across Alma\u2019s consumer and business media. Using Adnami formats requires a separate Adnami deal. Please request the required deals at programmatic@almamedia.fi<\/a><\/p>\n\n\n\n

Formaat<\/th>Dimension<\/th>Site<\/th><\/tr><\/thead>
Desktop Topscroll<\/td>1\u00d72, 970\u00d7970<\/td>Iltalehti, Ampparit, Nettiauto, Etuovi, Vuokraovi, Autotalli, Nettikone, Nettimoto, Nettivene, Uusi Suomi, Kauppalehti, Talousel\u00e4m\u00e4, Tekniikkatalous, Arvopaperi, Mikrobitti, Tivi<\/td><\/tr>
Desktop Inline Midscroll<\/td>1\u00d72, 970\u00d7540<\/td>Iltalehti, Ampparit, Uusi Suomi, Kauppalehti, Talousel\u00e4m\u00e4, Tekniikkatalous, Arvopaperi, Mikrobitti, Tivi<\/td><\/tr>
Desktop Skin<\/td>970\u00d7710, 1600\u00d71150<\/td><\/tr>
Mobile Midscroll<\/td>300\u00d7300, 320\u00d7320, 300\u00d7240<\/td>Iltalehti, Ampparit, Nettiauto, Etuovi, Vuokraovi, Autotalli, Nettikone, Nettimoto, Nettivene, Uusi Suomi, Kauppalehti, Talousel\u00e4m\u00e4, Tekniikkatalous, Arvopaperi, Mikrobitti, Tivi<\/td><\/tr>
Mobile Topscroll<\/td>1\u00d72, 300\u00d7220<\/td><\/tr>
Mobile Reel Expander<\/td>300\u00d7310, 300\u00d7300, 320\u00d7320<\/td>Iltalehti, Kauppalehti<\/td><\/tr>
Double Mobile Midscroll<\/td>300\u00d7210, 300\u00d7300, 320\u00d7320<\/td>Iltalehti, Ampparit, Uusi Suomi, Kauppalehti, Talousel\u00e4m\u00e4, Tekniikkatalous, Arvopaperi, Mikrobitti, Tivi<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

You can find examples and placements of these formats here<\/a>.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

Native technical specs<\/h3><\/a><\/span><\/div>
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 <\/th>Required \/ optional<\/th>Appnexus<\/th>AdForm<\/th>DV360<\/th><\/tr><\/thead>
Landing page URL<\/strong><\/td>Required<\/td>Required**<\/td>Required**<\/td>Required**<\/td><\/tr>
Title<\/strong><\/td>Required<\/td>Max. 80<\/td>Max. 80<\/td>Max. 50<\/td><\/tr>
Description<\/strong><\/td>Optional*<\/td>Max. 150<\/td>Max. 150<\/td>Max. 150<\/td><\/tr>
Icon (sizes in pixels)<\/strong><\/td>Optional*<\/td>Logo1x1 ratio100x100<\/td>Logo1x1 ratio100x100<\/td>Logo1x1 ratio100x100<\/td><\/tr>
Image (sizes in pixels). JPG, GIF or PNG. No animations.<\/strong><\/td>Required<\/td>600\u00d7338, 600\u00d7314, 1200\u00d7675 or 1200x628Ratio 1,9:1 or 16:9Max. 200 kb.<\/td>1200\u00d7628
Max. 200 kb<\/td>		Min. 1200\u00d7628
Ratio: 1,9:1
Max. 200 kb<\/td><\/tr>
Call To Action Text<\/strong><\/td>Optional<\/td>Max. 15<\/td>Max. 15<\/td>Max. 15<\/td><\/tr>
Sponsored By<\/strong><\/td>Required<\/td>Max. 50
Required: Must be advertiser or brand name<\/td>		Max. 50
Required: Must be advertiser or brand name<\/td>		Max. 25
Required: Must be advertiser or brand name<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div><\/div>\n\n\n\n

Programmatic ad preview tool<\/h3><\/a><\/span><\/div>
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Programmatic Ad Preview:<\/h3>\r\n
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