{"id":90681,"date":"2025-05-26T09:21:01","date_gmt":"2025-05-26T06:21:01","guid":{"rendered":"https:\/\/www.almamedia.fi\/mainostajat\/?page_id=90681"},"modified":"2026-04-13T13:31:14","modified_gmt":"2026-04-13T10:31:14","slug":"programmatic-advertising-help-centre","status":"publish","type":"page","link":"https:\/\/www.almamedia.fi\/mainostajat\/en\/programmatic-advertising\/programmatic-advertising-help-centre\/","title":{"rendered":"Programmatic advertising Help Centre"},"content":{"rendered":"\n
<\/div>\n\n\n\n
\n
\n
\n
\n

On this page, we\u2019ve gathered tools and information to assist programmatic ad buyers in their daily operations. Is your programmatic advertising not taking off? Do you need more information on systems or deals? Don\u2019t worry\u2014explore the page content or contact our programmatic team!\n<\/p>\n\n\n\n

If you don\u2019t find an answer to your question below, be sure to check out the basic information on programmatic products too.<\/a><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

\n
\n
<\/div>\n

Jump to section<\/strong><\/p>\n\n\n\n

Deal Trouble Shooting \u203a<\/a>
System Specific Considerations\u203a<\/a>
PMP Deals \u203a<\/a>
PG (Programmatic Guaranteed) Deals \u203a<\/a>

<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n
\n
\n

General Information on Alma\u2019s Programmatic Advertising Ecosystem<\/h2>\n\n\n\n

Alma\u2019s SSP: Xandr (Appnexus)
\nAuction Type: 1st Price Auction

\nWe recommend programmatic buying using a Deal ID. Alma programmatic products and setup is best and most widely available to you when you use deals. We can offer most support for your troubles amd offer tips and reporting if the buys are done through deals instead of open auction.<\/p>\n<\/div>\n\n\n\n

\n

Programmatic Ad Preview Tool<\/h2>\n\n\n\n\n
\n
\n
\n