{"id":90665,"date":"2025-05-26T09:07:54","date_gmt":"2025-05-26T06:07:54","guid":{"rendered":"https:\/\/www.almamedia.fi\/mainostajat\/?page_id=90665"},"modified":"2026-04-20T13:46:10","modified_gmt":"2026-04-20T10:46:10","slug":"programmatic-advertising","status":"publish","type":"page","link":"https:\/\/www.almamedia.fi\/mainostajat\/en\/programmatic-advertising\/","title":{"rendered":"Programmatic advertising"},"content":{"rendered":"\n\n\n

Programmatic Advertising in Alma Media<\/h2>\n\n\n\n

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PROGRAMMATIC IN FINLAND<\/h3>\n\n\n\n

Familiar with programmatic, but new to Finnish market? No worries, we’re here to help you.<\/p>\n

Learn about the Finnish Programmatic Market<\/a><\/strong><\/p>\n<\/div>\n\n\n\n\n

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ALMA MEDIA PROGRAMMATIC PRODUCTS<\/h3>\n\n\n\n

Alma Media\u2019s programmatic buying offers a combination of scalability, precision, and quality\u2014all in one package.<\/p>\n

Explore Alma’s Programmatic Advertising Products<\/a><\/strong><\/p>\n<\/div>\n\n\n\n\n

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PROGRAMMATIC HELP CENTRE<\/h3>\n\n\n\n

Do you need more information about the systems in programmatic, or do your lineitems not spend?<\/p>\n

Check out the Programmatic Help Centre<\/a><\/strong><\/p>\n<\/div>\n\n\n\n

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WHAT IS PROGRAMMATIC ADVERTISING?<\/h3>\n\n\n\n

Programmatic can feel confusing, but it doesn’t have to be. We collected the basics of programmatic all in one place.<\/p>\n

Get Familiar with Programmatic Advertising<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<\/div>\n\n\n\n

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Why Choose Alma as Your Partner for Programmatic Advertising?<\/h2>\n\n\n\n

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ALMA REACHES FINNS<\/h3>\n\n\n\n

Alma’s network consists of nationally and regionally comprehensive media.<\/p>\n

More about our reach and network<\/a><\/strong><\/p>\n<\/div>\n\n\n\n

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BRAND-SAFE CONTENT<\/h3>\n\n\n\n

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where you can be confident in the advertising context.<\/p>\n\n\n\n

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HIGH-QUALITY DATA<\/h3>\n\n\n\n

We use only our own responsibly collected first party data.<\/p>\n

More about targeting in Alma<\/a><\/strong><\/p>\n\n\n\n

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ATTENTION<\/h3>\n\n\n\n

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We offer a wide range of high impact formats and solutions for higher attention.<\/p>\n\n\n\n

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CUSTOMER SERVICE<\/h3>\n\n\n\n

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Contact us – we are happy to help you!<\/p>\n

Get to know the team<\/a><\/strong><\/p>\n\n\n\n

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State of Programmatic in Finland survey highlights efficiency, attention, quality and smarter workflows<\/h3>\n\n \n
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Alma conducts an annual programmatic survey State of Programmatic in Finland which is targeted to programmatic buyers across […]<\/p>\n <\/div>\n\n <\/div>\n <\/a>\n <\/div>\n<\/div>\n\n

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Stockholm Programmatic Summit highlights the path to higher-quality inventory: Finnish publishers are driving the inventory quality through deal-based buying<\/h3>\n\n \n
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The Stockholm Programmatic Summit, held in September 2025, brought together key players in the programmatic […]<\/p>\n <\/div>\n\n <\/div>\n <\/a>\n <\/div>\n<\/div>\n\n

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Programmatic Advertising in Finland 2025: Optimism, AI, and New Growth Channels\u00a0<\/h3>\n\n \n
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IAB Finland\u2019s State and Trends of Programmatic Buying 2025 report, published on November 12, 2025, […]<\/p>\n <\/div>\n\n <\/div>\n <\/a>\n <\/div>\n<\/div>\n\n

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Outstream video proves it with the numbers: Alma\u2019s programmatic VTR up to 60%\u00a0<\/h3>\n\n \n
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Video advertising is a powerful way to capture audience attention and outstream video has become […]<\/p>\n <\/div>\n\n <\/div>\n <\/a>\n <\/div>\n<\/div>\n\n

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May I Have Your Attention, Please!<\/h3>\n\n \n
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Capturing attention is essential in any context where a message needs to get through. Many […]<\/p>\n <\/div>\n\n <\/div>\n <\/a>\n <\/div>\n<\/div>\n\n

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Four key insights every Swedish buyer should know about Finland\u2019s programmatic market\u00a0<\/h3>\n\n \n
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As programmatic buying continues to shift toward international hubs, understanding markets beyond one\u2019s home country […]<\/p>\n <\/div>\n\n <\/div>\n <\/a>\n <\/div>\n<\/div>\n\n

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The State of Programmatic: Global Trends and Growth Drivers in Programmatic Advertising<\/h3>\n\n \n
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Programmatic advertising continues its strong global growth, even as the development of the open internet […]<\/p>\n <\/div>\n\n <\/div>\n <\/a>\n <\/div>\n<\/div>\n <\/div>\n\n \n<\/div>\n\n\n\n\n\n

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Programmatic Advertising in Alma Media PROGRAMMATIC IN FINLAND Familiar with programmatic, but new to Finnish […]<\/p>\n","protected":false},"author":11,"featured_media":3508,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-90665","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nProgrammatic advertising - Alma Media<\/title>\n<meta name=\"description\" content=\"Programmatic advertising involves buying digital ads through automation and purchasing systems. 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