{"id":90655,"date":"2025-05-26T05:45:10","date_gmt":"2025-05-26T02:45:10","guid":{"rendered":"https:\/\/www.almamedia.fi\/mainostajat\/?page_id=90655"},"modified":"2026-01-19T16:11:46","modified_gmt":"2026-01-19T14:11:46","slug":"material-instructions-for-video-advertising","status":"publish","type":"page","link":"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/material-instructions-for-video-advertising\/","title":{"rendered":"Material instructions\u00a0for video advertising"},"content":{"rendered":"\n<style>\n.netello-line {\nbackground: #ffffff4d;\n}\n<\/style>\n\n\n\n<div style=\"height:4rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"--right-column-max-width:500px;--left-column-max-width:500px\" class=\"wp-block-netello-kaksi-palstaa\"><div class=\"wrapper\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\">Below you will find Alma Media\u2019s compiled material guidelines for video advertising. With these instructions, you can get started with planning your video ad.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">If you have any questions or need help with the delivery of the materials, contact Alma\u2019s advertising management at:&nbsp;<em><a href=\"&#109;a&#x69;l&#x74;o&#x3a;m&#x65;d&#x69;a&#x6d;&#97;&#x69;&#110;&#x6f;&#110;&#x74;&#97;&#x40;&#97;&#x6c;&#109;&#x61;&#109;e&#x64;i&#x61;&#46;&#x66;i\">&#x6d;e&#x64;&#105;a&#x6d;&#97;&#x69;&#110;o&#x6e;&#116;&#x61;&#64;a&#x6c;&#109;&#x61;&#x6d;e&#x64;&#105;a&#x2e;&#102;&#x69;<\/a><\/em><\/p>\n\n\n\n<p class=\"netello-linkit has-medium-font-size\"><a href=\"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/instructions-for-submitting-ad-materials\/\">INSTRUCTIONS FOR MATERIAL DELIVERY<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group column-inner\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-netello-laatikko-viivalla laatikko-viivalla line-vaalea netello-linkit\"><div class=\"netello-line netello-line-animated\"><\/div>\n<p class=\"has-medium-font-size\"><strong><strong><strong><strong>Jump to section:<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p><a href=\"#Instream\">Instream<\/a><br><a href=\"#Outstream\">Outstream<\/a><\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:9rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"Instream\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div  class=\"anchor-link\">\n    <a id=\"Instream\" class=\"ankkurilinkki\"><\/a>\n<\/div>\n\n\n\n<div><span class=\"netello-line netello-line-animated\"><\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Instream<\/h2>\n\n\n\n<p>File formats: <strong>MP4 <\/strong>or <strong>webm<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Format<\/th><th>Resolution<\/th><th>Aspect ratio<\/th><th>Length<\/th><\/tr><\/thead><tbody><tr><td><code>IL NEWS VIDEO<\/code>, horizontal<\/td><td>640\u00d7360 px<\/td><td>16:9<\/td><td>max. 20 s<\/td><\/tr><tr><td><code>IL NEWS VIDEO<\/code>, vertical<\/td><td>360\u00d7640 px&nbsp;<strong>OR<\/strong>&nbsp;1080\u00d71920 px<\/td><td>9:16<\/td><td>max. 20 s<\/td><\/tr><tr><td>IL VIDEO BITE<\/td><td>360\u00d7640 px&nbsp;<strong>OR&nbsp;<\/strong>1080\u00d71920 px<\/td><td>9:16<\/td><td>max. 15 s<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div  class=\"haitari \">\n\n                    <div class=\"item \" id=\"technical-instructions-for-instream-video-ads-block_18b1989d8df75dae27a415f68a2f6636-1\">\n                <a href=\"#technical-instructions-for-instream-video-ads-block_18b1989d8df75dae27a415f68a2f6636-1\">\n                    <h3 class=\"accordion-title \">Technical instructions for instream video ads<\/h3>\n                <\/a>\n                <div class=\"accordion-content\" >\n                    <p>The video material can be delivered as ready-made VAST material or as a video file. The URL to which clicks on the ad are directed must also be submitted with the materials.<\/p>\n<p><strong>Note!<\/strong>\u00a0Google Chrome update limits the display of heavy advertising materials.\u00a0<a href=\"https:\/\/www.almamedia.fi\/en\/blog\/2024\/08\/05\/google-chromes-update-limits-the-display-of-heavy-advertising-materials\/\">Read more here<\/a>.<\/p>\n<h4 class=\"wp-block-heading\"><strong>VAST<\/strong>:<\/h4>\n<h4 class=\"wp-block-heading\">Video:<\/h4>\n<ul class=\"wp-block-list\">\n<li>VAST 4.0\u00a0(or earlier versions)<\/li>\n<li>Format: MP4, webm<\/li>\n<li>Codec: H.264<\/li>\n<li>Bitrate: 750 \u2013 6000 kbit\/s<\/li>\n<li>Framerate: 24, 25, 30 FPS<\/li>\n<li>Ad moov part to the beginning of the file (Fast Start \/ Progressive download)<\/li>\n<li>File size: max. 4 MB<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\">Audio:<\/h4>\n<ul class=\"wp-block-list\">\n<li>Codec: AAC-LC<\/li>\n<li>Channels: Stereo<\/li>\n<li>Data rate: 384 kbit\/s<\/li>\n<li>Sample rate: 48 kHz<\/li>\n<li>Sound levels: -23 LUFS (EBU R128 standard)<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\">VPAID<\/h4>\n<p>VPAID 2.0 (application \/ JavaScript) compatible tag<br \/>\nhttps:\/\/www.iab.com\/guidelines\/digital-video-player-ad-interface-definition-vpaid-2-0\/<\/p>\n                <\/div>\n            <\/div>\n        \n<\/div>\n\n\n\n<div style=\"height:9rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"Outstream\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div  class=\"anchor-link\">\n    <a id=\"Outstream\" class=\"ankkurilinkki\"><\/a>\n<\/div>\n\n\n\n<div><span class=\"netello-line netello-line-animated\"><\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Outstream<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>File format:<\/strong>&nbsp;MP4<\/li>\n\n\n\n<li><strong>File size:<\/strong> max. 4 MB<\/li>\n\n\n\n<li><strong>Maximum length:<\/strong> Campaign video max 30s. (recommended 5\u201315s.) and Article video max 10s.<\/li>\n\n\n\n<li>Remember to include the destination URL!<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Format<\/th><th>Aspect ratio<\/th><\/tr><\/thead><tbody><tr><td>ALMA CAMPAIGN VIDEO, horizontal<\/td><td>16:9<\/td><\/tr><tr><td>ALMA ARTICLE VIDEO\u200b, horizontal<\/td><td>16:9<\/td><\/tr><tr><td>ALMA CAMPAIGN VIDEO, square<\/td><td>1:1<\/td><\/tr><tr><td>ALMA ARTICLE VIDEO\u200b, square<\/td><td>1:1<\/td><\/tr><tr><td>ALMA CAMPAIGN VIDEO, vertical<\/td><td>9:16<\/td><\/tr><tr><td>ALMA ARTICLE VIDEO\u200b, vertical<\/td><td>9:16<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div  class=\"haitari \">\n\n                    <div class=\"item \" id=\"technical-instructions-for-outstream-video-ads-block_ed7b4cee00f966bf0e432fb615ac6e3f-1\">\n                <a href=\"#technical-instructions-for-outstream-video-ads-block_ed7b4cee00f966bf0e432fb615ac6e3f-1\">\n                    <h3 class=\"accordion-title \">Technical instructions for outstream video ads<\/h3>\n                <\/a>\n                <div class=\"accordion-content\" >\n                    <h3 class=\"wp-block-heading\">Outstream video advertising<\/h3>\n<p>Outstream ads are displayed alongside articles on desktop and mobile. The video starts playing automatically without sound when the ad enters the user\u2019s screen and stops if the visitor navigates away. The final frame of the video remains visible in the ad placement.<\/p>\n<p>Different pixel sizes scale to the correct size as long as the aspect ratio is correct.<\/p>\n<h4>Technical specifications:<\/h4>\n<ul>\n<li>VAST 4.0<\/li>\n<li>Format: MP4<\/li>\n<li>Video bitrate: 750\u20138000 kbit\/s<\/li>\n<li>Audio bitrate: 384 kbit\/s<\/li>\n<li>Stereo audio 44.1 kHz or 48 kHz<\/li>\n<li>Audio levels: according to the EBU R128 standard, -23 LUFS<\/li>\n<li>Framerate: 24, 25, 30 FPS<\/li>\n<li>Duration: max. 30 s<\/li>\n<li>File size: max. 4 MB<\/li>\n<\/ul>\n                <\/div>\n            <\/div>\n        \n<\/div>\n\n\n\n<div style=\"height:9rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Instream File formats: MP4 or webm Format Resolution Aspect ratio Length IL NEWS VIDEO, horizontal [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":3504,"parent":90617,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-90655","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Material instructions\u00a0for video advertising - Alma Media<\/title>\n<meta name=\"description\" content=\"Find Alma Media&#039;s compiled material guidelines for video advertising. These will help you get started with designing your video ad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/material-instructions-for-video-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Material instructions\u00a0for video advertising - Alma Media\" \/>\n<meta property=\"og:description\" content=\"Find Alma Media&#039;s compiled material guidelines for video advertising. 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