{"id":90653,"date":"2025-05-26T05:38:25","date_gmt":"2025-05-26T02:38:25","guid":{"rendered":"https:\/\/www.almamedia.fi\/mainostajat\/?page_id=90653"},"modified":"2026-03-30T16:08:57","modified_gmt":"2026-03-30T13:08:57","slug":"material-instructions-for-content-marketing","status":"publish","type":"page","link":"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/material-instructions-for-content-marketing\/","title":{"rendered":"Material instructions for content marketing"},"content":{"rendered":"\n<style>\n.netello-line {\nbackground: #ffffff4d;\n}\n<\/style>\n\n\n\n<div style=\"height:4rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"--right-column-max-width:500px;--left-column-max-width:500px\" class=\"wp-block-netello-kaksi-palstaa\"><div class=\"wrapper\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\">You can do content marketing in almost every Alma Media: Businessmedia\u2019s Partner content, Iltalehti\u2019s Content marketing articles, and housing and mobility marketplaces\u2019 Content marketing articles.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">By following these instructions, you can easily create high-quality content that is ready for publication. You can also create the content in cooperation with&nbsp;<a href=\"https:\/\/www.almamedia.fi\/brandstudio\/\">Alma Brand Studio<\/a>&nbsp;.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">If you have any questions or need help with the delivery of the material, contact Alma\u2019s advertising management at:&nbsp;<a href=\"&#109;&#x61;i&#x6c;&#x74;&#111;&#x3a;m&#101;&#x64;&#105;&#x61;m&#97;&#x69;n&#x6f;n&#116;&#x61;&#64;&#x61;&#x6c;&#109;&#x61;m&#101;&#x64;&#105;&#x61;&#46;&#102;&#x69;\">med&#105;&#97;&#109;&#97;&#x69;&#x6e;&#x6f;&#x6e;&#x74;&#x61;&#x40;alm&#97;&#109;&#101;&#100;&#105;&#x61;&#x2e;&#x66;&#x69;<\/a><\/p>\n\n\n\n<p class=\"netello-linkit has-medium-font-size\"><a href=\"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/instructions-for-submitting-ad-materials\/\">Instructions for material delivery<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group column-inner\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-netello-laatikko-viivalla laatikko-viivalla line-vaalea netello-linkit\"><div class=\"netello-line netello-line-animated\"><\/div>\n<p class=\"has-medium-font-size\"><strong><strong><strong>Jump to section<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p><a href=\"#Artikkelit\">Articles<\/a><br><a href=\"#Sisallolliset-ohjeet\">Content guidelines<\/a><br><a href=\"#Natiividisplay\">Native display<\/a><br><a href=\"#brandisivu\">Brand package<\/a><\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:9rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div><span class=\"netello-line netello-line-animated\"><\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Artikkelit\">Articles<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Mandatory information to be submitted:<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Product<\/th><th>Advertiser name<\/th><th>Title<\/th><th>Highlight headers<\/th><th>Main image<\/th><th>Highlight<strong>&nbsp;<\/strong>image<\/th><th>Text<\/th><th>Lead paragraph<\/th><\/tr><\/thead><tbody><tr><td><strong>Iltalehti Reach and Activate native articles<\/strong><\/td><td>Max. 26 characters<\/td><td>No limit<\/td><td>Same as title<\/td><td>Landscape format recommended<br><br>File format: JPG, PNG, MP4<\/td><td>612\u00d7300 px<br>File format: JPG, PNG<\/td><td>Recommended 2 000 \u2013 6 000 characters, max. 10 000<br><br>File format: DOC<\/td><td>Recommended 2-3 sentences<\/td><\/tr><tr><td><strong>Partner content<\/strong><br>\u2013 Iltalehti<br>\u2013 Businessmedia (eg. Kauppalehti, Talousel\u00e4m\u00e4)<br>\u2013 Etuovi &amp; Vuokraovi<br>\u2013 Automotive and mobility services (eg. Nettiauto)<\/td><td>Max. 50 characters<\/td><td>No limit<br><br>Can be different from Highlight header<\/td><td>2 pcs<br><br>Max. 120 characters<\/td><td>Aspect ratio: 16:9<br>Min. 1600\u00d7900 px<br><br>File format: JPG, PNG<br>Max. 5 MB<\/td><td>Aspect ratio: 16:9<br>Min. 1600\u00d7900 px<br><br>File format: JPG, PNG<br>Max. 5 MB<\/td><td>Recommended 2 000 \u2013 6 000 characters, max. 10 000<br><br>File format: DOC<\/td><td>Recommended 2-3 sentences<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Optional information to be submitted:<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Product<\/th><th>Highlight paragraph<\/th><th>Highlight paragraph amount<\/th><th>SEO title<\/th><th>SEO keywords amount<\/th><th>Logo<\/th><th>Video<\/th><th>Author\u2019s photo<\/th><th>Author\u2019s name<\/th><th>Blog name<\/th><\/tr><\/thead><tbody><tr><td><strong>Iltalehti Reach and Activate native articles<\/strong><\/td><td>\u2013<\/td><td>\u2013<\/td><td>Max. 68 characters<\/td><td>\u2013<\/td><td>\u2013<\/td><td>Allowed<\/td><td>\u2013<\/td><td>\u2013<\/td><td>\u2013<\/td><\/tr><tr><td><strong>Partner content<\/strong><br>\u2013 Iltalehti<br>\u2013 Businessmedia (eg. Kauppalehti, Talousel\u00e4m\u00e4)<br>\u2013 Etuovi &amp; Vuokraovi<br>\u2013 Automotive and mobility services (eg. Nettiauto)<\/td><td>Max. 150 characters (note: in this case, the title max. 80 characters)<\/td><td>2<\/td><td>Max. 68 characters<\/td><td>Max. 5<\/td><td>\u2013 300\u00d740 px<br>\u2013 Filetype: PNG<\/td><td>Allowed<\/td><td>Aspect ratio: 1\u00d71<br>File format: JPG, PNG<br>Max. 5 MB<\/td><td>Allowed<\/td><td>The name of the blog, or other short text that redirects to the articles\u2019 summary page.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:9rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div  class=\"anchor-link\">\n    <a id=\"Sisallolliset-ohjeet\" class=\"ankkurilinkki\"><\/a>\n<\/div>\n\n\n\n<div><span class=\"netello-line netello-line-animated\"><\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Content guidelines<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">The beginning of the article<\/h4>\n\n\n\n<p>A good article starts with an interesting title and gives the reader a reason to click on the content. The main image, title and introduction together lead to a topic that is topical and interesting from the reader\u2019s point of view. The main image may not have text or a product or logo in the main part. The main image can be different from the highlight image.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><br>Images<\/h4>\n\n\n\n<p>Good pictures complement and structure the text. They should be well-lit and sharp, and may not contain text. For profile pictures, you should leave space around the subject, as the images are cropped slightly differently on different devices. The caption can contain the photographer\u2019s name and other text related to the topic. Captions also help the accessibility and search engine visibility of the images. Caption cannot be a link.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><br>Main text<\/h4>\n\n\n\n<p>Good content is grouped into different topics with subheadings, images and links. The content can include, for example, text, image, video, subheading, link and list elements, as well as bold and italic style highlights. UTM tags can be pre-attached to the links if you want to track clicks from your own analytics. The appearance or text styles of the article cannot be influenced. Emoticons are not allowed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><br>Video<\/h4>\n\n\n\n<p>We can add videos as part of the article by embedding them from video services or from a video file provided to us.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Own video file: MP4, aspect ratio: 16:9<\/li>\n\n\n\n<li>Embedded video: YouTube or Vimeo embed link, analytics in the embed service<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><br>Search engines<\/h4>\n\n\n\n<p>Search engines should be helped to better understand the content of the article. For this, you can provide us with the SEO title and keyword list that will appear in the search results.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO title: up to 68 characters (optional).<\/li>\n\n\n\n<li>SEO keywords: maximum 5, the most important first\n<ul class=\"wp-block-list\">\n<li>The keyword of the article is what is the focus of the entire article. It is usually one word \u2013 in some cases a phrase of 2-5 words.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"Vastuu-sisalloista\"><br>Responsibility for content<\/h4>\n\n\n\n<p>The customer is responsible for ensuring that the material delivered to the publisher does not contravene valid laws, regulations of authorities and advertising self-regulatory bodies, instructions given by the publisher, these terms and conditions, other contractual terms or good practice.<\/p>\n\n\n\n<p>The customer undertakes to take into account the restrictions concerning e.g. advertising to minors or the following advertising targets: alcohol, tobacco, gambling, medicine, counterfeit products and pirated products.<\/p>\n\n\n\n<p>As the publisher, Alma Media has the right, without liability for compensation, to refuse to present the advertisement, if the advertisement is in violation of the requirements linked below, according to the publisher\u2019s interpretation.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><br>Laws and ethical rules<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Legal and regulatory aspects taken into account (Consumer Protection Act, Chapter 2)&nbsp;<\/li>\n\n\n\n<li>The content must comply with the guidelines of the Council for Mass Media in Finland (JSN).&nbsp;<\/li>\n\n\n\n<li>The Advertising Ethics Council (MEN) monitors that the content complies with the marketing rules of the International Chamber of Commerce (ICC)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/alma-medias-content-quality-criteria\/\"><strong>Alma Media\u2019s content quality criteria<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.almamedia.fi\/mainostajat\/en\/terms-and-conditions-for-media-sales\/\"><strong>Terms of sale<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:9rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div  class=\"anchor-link\">\n    <a id=\"Natiividisplay\" class=\"ankkurilinkki\"><\/a>\n<\/div>\n\n\n\n<div><span class=\"netello-line netello-line-animated\"><\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Native display<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Material instructions<\/strong>:<\/h4>\n\n\n\n<p><strong>Advertiser Name:<\/strong>&nbsp;Max. 50 characters<br><strong>Title + lead paragraph:<\/strong>&nbsp;Max 80 characters + paragraph 150 characters<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; OR longer title max. 120 characters&nbsp;(no lead paragraph)<br><strong>Image (JPG, PNG only):<\/strong>&nbsp;600 \u00d7 337 px<br><strong>Logo:<\/strong>&nbsp;Optional, aspect ratio 1:1<br><strong>Link address:<\/strong>&nbsp;URL that clicks are directed to<br><strong>Video:<\/strong>&nbsp;Not in use<\/p>\n\n\n\n<p>Max 5 different material versions.<\/p>\n\n\n\n<p><strong>Remember on the landing page:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A redirecting native advertisement takes the reader to interesting content:&nbsp;An article, tips, guide, interview, story etc.&nbsp;<\/li>\n\n\n\n<li>The landing page content should reflect the promise of the native ad; the content should be of excellent quality. A landing page may not include pure advertising or another limited call to action that does not provide content with additional value to the visitor.&nbsp;<\/li>\n\n\n\n<li>Do not direct the link to a product page or online store, advertisement, or a page with nothing but a download link. Notify the users if the content involves a video.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.almamedia.fi\/mainostajat\/en\/programmatic-advertising\/products\/#native-advertising\"><strong>Programmatic Native display<\/strong><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><br><strong>Native display with video<\/strong>: <strong>NOTE! Temporarily unavailable.<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Horizontal video aspect ratio 16:9<\/li>\n\n\n\n<li>Square video aspect ratio 1:1<\/li>\n\n\n\n<li>Vertical video aspect ratio 4:5\u00a0\n<ul class=\"wp-block-list\">\n<li>We are not accepting 4:5 format videos at this time. Please deliver in 16:9 or 1:1.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>The video automatically plays without sound when the ad appears on the user\u2019s screen and pauses if the visitor navigates away. The final frame of the video remains visible in the ad space.<\/p>\n\n\n\n<p>Different pixel sizes scale to the correct dimensions when the aspect ratio is correct<\/p>\n\n\n\n<p><strong>Technical specifications<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>VAST 4.0<\/li>\n\n\n\n<li>Format: MP4<\/li>\n\n\n\n<li>Video bitrate: 750 \u2013 8000 kbit\/s<\/li>\n\n\n\n<li>Audio bitrate: 384 kbit\/s<\/li>\n\n\n\n<li>Stereo audio 44.1 kHz tai 48kHz<\/li>\n\n\n\n<li>Volume levels: According to EBU R128 standard -23 LUFS<\/li>\n\n\n\n<li>Framerate: 24, 25, 30 FPS<\/li>\n\n\n\n<li>Duration: max. 30 s<\/li>\n\n\n\n<li>File size: max. 4 MB<\/li>\n<\/ul>\n\n\n\n<div style=\"height:9rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div  class=\"anchor-link\">\n    <a id=\"brandisivu\" class=\"ankkurilinkki\"><\/a>\n<\/div>\n\n\n\n<div><span class=\"netello-line netello-line-animated\"><\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Brand package and theme pages in Partner content<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Image:\n<ul class=\"wp-block-list\">\n<li>Aspect ratio 1:1<\/li>\n\n\n\n<li>Placed in connection with the company presentation<\/li>\n\n\n\n<li>May not contain text<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Header-image:\n<ul class=\"wp-block-list\">\n<li>Dimensions: 1440x480px<\/li>\n\n\n\n<li>File format: JPG, PNG<\/li>\n\n\n\n<li>Max. 50 MB<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Free text field (e.g. for a company presentation):\n<ul class=\"wp-block-list\">\n<li>max. 300 characters<\/li>\n\n\n\n<li>Links possible<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Articles Mandatory information to be submitted: Product Advertiser name Title Highlight headers Main image Highlight&nbsp;image [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":87491,"parent":90617,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-90653","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Material instructions for content marketing - Alma Media<\/title>\n<meta name=\"description\" content=\"By following these instructions, you can easily create high-quality content that is ready for publication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/material-instructions-for-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Material instructions for content marketing - Alma Media\" \/>\n<meta property=\"og:description\" content=\"By following these instructions, you can easily create high-quality content that is ready for publication.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/material-instructions-for-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Alma Media - mainostajat\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T13:08:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.almamedia.fi\/mainostajat\/wp-content\/uploads\/sites\/6\/shutterstock_2261652613-2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1150\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Arvioitu lukuaika\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minuuttia\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/material-instructions-for-content-marketing\/\",\"url\":\"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/material-instructions-for-content-marketing\/\",\"name\":\"Material instructions for content marketing - Alma Media\",\"isPartOf\":{\"@id\":\"https:\/\/www.almamedia.fi\/mainostajat\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/material-instructions-for-content-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/material-instructions-for-content-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.almamedia.fi\/mainostajat\/wp-content\/uploads\/sites\/6\/shutterstock_2261652613-2-scaled.jpg\",\"datePublished\":\"2025-05-26T02:38:25+00:00\",\"dateModified\":\"2026-03-30T13:08:57+00:00\",\"description\":\"By following these instructions, you can easily create high-quality content that is ready for publication.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/material-instructions-for-content-marketing\/#breadcrumb\"},\"inLanguage\":\"fi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/material-instructions-for-content-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/material-instructions-for-content-marketing\/#primaryimage\",\"url\":\"https:\/\/www.almamedia.fi\/mainostajat\/wp-content\/uploads\/sites\/6\/shutterstock_2261652613-2-scaled.jpg\",\"contentUrl\":\"https:\/\/www.almamedia.fi\/mainostajat\/wp-content\/uploads\/sites\/6\/shutterstock_2261652613-2-scaled.jpg\",\"width\":2048,\"height\":1150},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/material-instructions-for-content-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Etusivu\",\"item\":\"https:\/\/www.almamedia.fi\/mainostajat\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Material guidelines\",\"item\":\"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Material instructions for content marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.almamedia.fi\/mainostajat\/#website\",\"url\":\"https:\/\/www.almamedia.fi\/mainostajat\/\",\"name\":\"Alma Media - mainostajat\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.almamedia.fi\/mainostajat\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.almamedia.fi\/mainostajat\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fi\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.almamedia.fi\/mainostajat\/#organization\",\"name\":\"Alma Media - mainostajat\",\"url\":\"https:\/\/www.almamedia.fi\/mainostajat\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\/\/www.almamedia.fi\/mainostajat\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.almamedia.fi\/mainostajat\/wp-content\/uploads\/sites\/6\/alma-media-logo-valkoinen.svg\",\"contentUrl\":\"https:\/\/www.almamedia.fi\/mainostajat\/wp-content\/uploads\/sites\/6\/alma-media-logo-valkoinen.svg\",\"width\":49,\"height\":50,\"caption\":\"Alma Media - mainostajat\"},\"image\":{\"@id\":\"https:\/\/www.almamedia.fi\/mainostajat\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Material instructions for content marketing - Alma Media","description":"By following these instructions, you can easily create high-quality content that is ready for publication.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/material-instructions-for-content-marketing\/","og_locale":"fi_FI","og_type":"article","og_title":"Material instructions for content marketing - Alma Media","og_description":"By following these instructions, you can easily create high-quality content that is ready for publication.","og_url":"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/material-instructions-for-content-marketing\/","og_site_name":"Alma Media - mainostajat","article_modified_time":"2026-03-30T13:08:57+00:00","og_image":[{"width":2048,"height":1150,"url":"https:\/\/www.almamedia.fi\/mainostajat\/wp-content\/uploads\/sites\/6\/shutterstock_2261652613-2-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Arvioitu lukuaika":"8 minuuttia"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/material-instructions-for-content-marketing\/","url":"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/material-instructions-for-content-marketing\/","name":"Material instructions for content marketing - Alma Media","isPartOf":{"@id":"https:\/\/www.almamedia.fi\/mainostajat\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/material-instructions-for-content-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/material-instructions-for-content-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.almamedia.fi\/mainostajat\/wp-content\/uploads\/sites\/6\/shutterstock_2261652613-2-scaled.jpg","datePublished":"2025-05-26T02:38:25+00:00","dateModified":"2026-03-30T13:08:57+00:00","description":"By following these instructions, you can easily create high-quality content that is ready for publication.","breadcrumb":{"@id":"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/material-instructions-for-content-marketing\/#breadcrumb"},"inLanguage":"fi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/material-instructions-for-content-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"fi","@id":"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/material-instructions-for-content-marketing\/#primaryimage","url":"https:\/\/www.almamedia.fi\/mainostajat\/wp-content\/uploads\/sites\/6\/shutterstock_2261652613-2-scaled.jpg","contentUrl":"https:\/\/www.almamedia.fi\/mainostajat\/wp-content\/uploads\/sites\/6\/shutterstock_2261652613-2-scaled.jpg","width":2048,"height":1150},{"@type":"BreadcrumbList","@id":"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/material-instructions-for-content-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Etusivu","item":"https:\/\/www.almamedia.fi\/mainostajat\/"},{"@type":"ListItem","position":2,"name":"Material guidelines","item":"https:\/\/www.almamedia.fi\/mainostajat\/en\/material-guidelines\/"},{"@type":"ListItem","position":3,"name":"Material instructions for content marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.almamedia.fi\/mainostajat\/#website","url":"https:\/\/www.almamedia.fi\/mainostajat\/","name":"Alma Media - mainostajat","description":"","publisher":{"@id":"https:\/\/www.almamedia.fi\/mainostajat\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.almamedia.fi\/mainostajat\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fi"},{"@type":"Organization","@id":"https:\/\/www.almamedia.fi\/mainostajat\/#organization","name":"Alma Media - mainostajat","url":"https:\/\/www.almamedia.fi\/mainostajat\/","logo":{"@type":"ImageObject","inLanguage":"fi","@id":"https:\/\/www.almamedia.fi\/mainostajat\/#\/schema\/logo\/image\/","url":"https:\/\/www.almamedia.fi\/mainostajat\/wp-content\/uploads\/sites\/6\/alma-media-logo-valkoinen.svg","contentUrl":"https:\/\/www.almamedia.fi\/mainostajat\/wp-content\/uploads\/sites\/6\/alma-media-logo-valkoinen.svg","width":49,"height":50,"caption":"Alma Media - mainostajat"},"image":{"@id":"https:\/\/www.almamedia.fi\/mainostajat\/#\/schema\/logo\/image\/"}}]}},"lang":"en","translations":{"en":90653,"fi":86960},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.almamedia.fi\/mainostajat\/wp-json\/wp\/v2\/pages\/90653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.almamedia.fi\/mainostajat\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.almamedia.fi\/mainostajat\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.almamedia.fi\/mainostajat\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.almamedia.fi\/mainostajat\/wp-json\/wp\/v2\/comments?post=90653"}],"version-history":[{"count":2,"href":"https:\/\/www.almamedia.fi\/mainostajat\/wp-json\/wp\/v2\/pages\/90653\/revisions"}],"predecessor-version":[{"id":93639,"href":"https:\/\/www.almamedia.fi\/mainostajat\/wp-json\/wp\/v2\/pages\/90653\/revisions\/93639"}],"up":[{"embeddable":true,"href":"https:\/\/www.almamedia.fi\/mainostajat\/wp-json\/wp\/v2\/pages\/90617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.almamedia.fi\/mainostajat\/wp-json\/wp\/v2\/media\/87491"}],"wp:attachment":[{"href":"https:\/\/www.almamedia.fi\/mainostajat\/wp-json\/wp\/v2\/media?parent=90653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}