{"id":89244,"date":"2025-05-13T12:18:32","date_gmt":"2025-05-13T09:18:32","guid":{"rendered":"https:\/\/www.almamedia.fi\/mainostajat\/?page_id=89244"},"modified":"2026-10-07T11:19:01","modified_gmt":"2026-10-07T08:19:01","slug":"lataa-opas-kohdentamisen-vuosikello","status":"publish","type":"page","link":"https:\/\/www.almamedia.fi\/mainostajat\/lataa-opas-kohdentamisen-vuosikello\/","title":{"rendered":"Lataa opas: Kohdentamisen vuosikello"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center\">Kohdentamisen vuosikello -opas<\/h2>\n\n\n\n<div class=\"wp-block-group kapea\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Mist\u00e4 l\u00f6yd\u00e4n sopivan yleis\u00f6n? Miten kohdennan mainontaa?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Kohdentamisen vuosikello on Alma Median maksuton opas markkinoijalle, joka suunnittelee seuraavan vuoden mainontaa. Mainonta tuottaa parhaiten, kun viesti kohtaa juuri oikean kohderyhm\u00e4n oikeaan aikaan, ja yleis\u00f6t vaihtuvat sesongin mukaan.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Oppaasta saat valmiit vinkit markkinoinnin vuosikelloosi: millaisia yleis\u00f6j\u00e4 on liikkeell\u00e4 talvesta jouluun ja millaisten sis\u00e4lt\u00f6jen parissa heid\u00e4t tavoittaa. N\u00e4in suunnittelet kampanjat etuk\u00e4teen ja kohdennat ne tarkemmin.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"#tilaa-vuosikello\">Lataa Kohdentamisen vuosikello -opas s\u00e4hk\u00f6postiisi alta!<\/a><\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.almamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/3\/2024\/09\/Kohdentamisen_vuosikello.png\" alt=\"\" class=\"wp-image-6549\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Kannattaa mainostaa siell\u00e4, miss\u00e4 yleis\u00f6si jo on. L\u00f6yd\u00e4 aktiiviset yleis\u00f6t eri sesongeissa!<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"tilaa-vuosikello\"><strong>Kohdentamisen vuosikello auttaa sinua<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>tunnistamaan erilaisia yleis\u00f6j\u00e4 eri sesonkeina<\/li>\n\n\n\n<li>ymm\u00e4rt\u00e4m\u00e4\u00e4n mit\u00e4 hy\u00f6ty\u00e4 mainonnan kohdentamisesta on<\/li>\n\n\n\n<li>hy\u00f6dynt\u00e4m\u00e4\u00e4n mainonnassa ajankohtaisia teemoja vuodenaikojen mukaan<\/li>\n\n\n\n<li>ymm\u00e4rt\u00e4m\u00e4\u00e4n termit &#8221;kontekstuaalinen kohdentaminen&#8221; ja &#8221;datasegmentti&#8221;<\/li>\n\n\n\n<li>l\u00f6yt\u00e4m\u00e4\u00e4n kohdennuskeinot, joilla tavoitat yleis\u00f6si sek\u00e4 paikallisesti ett\u00e4 valtakunnallisesti<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Tilaa Kohdentamisen vuosikello -opas s\u00e4hk\u00f6postiisi!<\/h3>\n<\/div><\/div>\n\n\n<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_12' >\n                        <div class='gform_heading'>\n                            <p class='gform_description'><\/p>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_custom\">*<\/span>&quot; 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Miten kohdennan mainontaa? Kohdentamisen vuosikello on Alma Median [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":89247,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-89244","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lataa opas: Kohdentamisen vuosikello - Alma Media - mainostajat<\/title>\n<meta name=\"description\" content=\"Mihin kohdentaa, kun yleis\u00f6t vaihtuvat sesongin mukaan? 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