High-quality service provider
Alma Media’s business is more and more digital. This presents not only new opportunities, but also new responsibilities.
For example, advertising in the digital environment is more targeted, faster and more data-driven than before. At the same time, advertisers and media outlets must ensure that customer data is processed responsibly and in compliance with the law.
Higher quality in marketing
Alma Media annually jointly organizes Agency of the Year competition that is meant for Finnish marketing agencies. The goal of the competition is to raise the general competence of the field.
The GDPR is a major change
The new EU General Data Protection Regulation (GDPR) imposes many new obligations on businesses regarding data processing and management.
Data is a tool
Alma Media’s online services collect information on users in compliance with data protection regulations to support the continued development of service quality.
Lessons in marketing
Over the past few years, programmatic buying has become part of the standard toolbox of digital advertising in Finland, but it remains an area where many companies are still taking their first steps.
In Alma Media we use two key indicators in monitoring the annual development of information security and data protection in our media and services. These indicators are the total number of serious information security breaches and the number of reprimands by the authorities regarding customer data protection or customer-related information security on our services.
We are also committed to organising yearly data protection training for our employees to ensure that they maintain the necessary expertise in that area in spite of the changes taking place in our operating environment.
Data must be used legally
Companies that produce digital services need customer data to develop their services but consumers have a right to access their data or set restrictions for the processing of their data, says Alma Media”s Chief Digital Officer Santtu Elsinen.