Promoting democracy, pluralism
and vitality in society

Contributor to a sustainable society

Alma Media’s media brands are committed to defending freedom of speech and a pluralistic and democratic society. They engage in ethical, objective and transparent journalism and help citizens improve their media skills.

Other Alma Media services also strive to enhance the vitality of their communities and support the balanced development of society, often in cooperation with other organisations, educational institutes or other companies.

While the methods vary, the goal is the same: providing people with tools for sustainable growth in both professional and private life.


 

Equality and diversity at work

Profesia, a Slovakian recruitment service company that is part of Alma Media Group, has launched at its home land a project that strives to help people with disabilities to find employment.

Making the future working life smoother

Alma Media, KPMG, and Lähi-Tapiola jointly organise events that focus on the theme of changing working life, titled as Future Forerunners events.

Media literacy for schoolchildren

Alma Media begun in 2018 a three-year long project which encourages Almamedians to visit schools as voluntary media literacy educators.

Workshops spark life in young people

In autumn 2018, a group of Helsinki-based young people facing challenging life circumstances took part in a three-month long arts workshop, organised by Alma Media, the Children and Youth Foundation and the City of Helsinki.

For better schools

Schools need better leadership skills, felt Profesia, a Slovakian recruitment service company that is part of Alma Media Group, when the company grounded a working life academy for school principals in Slovakia in 2018.

Let’s get along with each other

Alma Media and the Finnish Children and Youth Foundation organised a panel discussion at the SuomiAreena 2017 event in Pori with the title “Hate speech, fake media and antagonism – young people’s advice for Finns”.

Turning miners into coders

LMC, a Czech recruitment company and a subsidiary of Alma Media, launched a training project in late 2016 in southeastern Czech Republic, where the mining industry, which has been the traditional source of jobs in the region, is struggling with structural changes.

Facts, please!

In the run-up to the 2018 presidential elections, Alma Media’s editorial offices established a joint fact checking team to evaluate the truthfulness of claims made by the candidates.

One euro

Alma Media’s Czech-based recruitment company LMC provides its recruitment services to NGOs for a nominal fee of one euro, which sees the company reach out to the third sector in a gesture worth millions of euros per year.

An opposing force to fake news and hate speech

Responsible media companies must internalise how they can best support democracy and open dialogue between citizens.

One way to achieve this is to develop the ways editorial teams work and to open up this information to public scrutiny. Alma Media’s editorial teams have set quality goals for the content they publish. The key indicators used in monitoring their achievement include the number of condemnatory decisions by the Council for Mass Media as well as the results of reader surveys.

If the results decline, the editorial teams take action to respond. 

Alma Media’s editorial offices also cooperate with schools in many ways. One of the focuses of this cooperation is media education. We consider it important for schools to produce children who have the capacity to act sensibly both as consumers and producers of content.


 

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Interesting but not irresponsible

Headlines can be bold but they must not upset or insult anyone. Facts must be checked and false rumours exposed, states Iltalehti's Editor-in-Chief Erja Yläjärvi.