Alma Media prepared for the changes throughout 2017 by, among other things, training employees, updating its contract terms for advertisers, updating the data file descriptions of digital services and appointing a Data Protection Officer.
Technical preparations for the new requirements included the implementation of new technical solutions for the management of data protection and the launch of a user access management project. At the same time, a project was started to replace Alma Media’s advertising customer data management platform. The new platform will offer better and more reliable targeting for advertising while ensuring that Alma Media will process the customer data collected via the advertisements displayed on its websites in compliance with the GDPR.
For more information, please refer to the GDPR page on the Alma Media website.