Promoting democracy, pluralism
and vitality in society
Contributor to a sustainable society
Alma Media’s media brands are committed to defending freedom of speech and a pluralistic and democratic society. They engage in ethical, objective and transparent journalism and help citizens improve their media skills.
Other Alma Media services also strive to enhance the vitality of their communities and support the balanced development of society, often in cooperation with other organisations, educational institutes or other companies.
While the methods vary, the goal is the same: providing people with tools for sustainable growth in both professional and private life.
Contributor to a sustainable society
Making the future working life smoother
Alma Media with cooperative partners has organized Future Forerunners – an event focused on the working life of the future since 2018.
The event is primarily aimed at university students who are entering working life in the near future. The programme includes keynote talks and workshop sessions.
“Youth employment is a significant social issue that Alma Media wishes to promote. The Future Forerunners event was one way to help young people strengthen the skills they will need in the future and smooth their transition to working life,” says Elina Kukkonen, SVP, Communications and Brand at Alma Media.
An opposing force to fake news and hate speech
Responsible media companies must internalise how they can best support democracy and open dialogue between citizens.
One way to achieve this is to develop the ways editorial teams work and to open up this information to public scrutiny. Alma Media’s editorial teams have set quality goals for the content they publish. The key indicators used in monitoring their achievement include the number of condemnatory decisions by the Council for Mass Media as well as the results of reader surveys.
If the results decline, the editorial teams take action to respond.
Alma Media’s editorial offices also cooperate with schools in many ways. One of the focuses of this cooperation is media education. We consider it important for schools to produce children who have the capacity to act sensibly both as consumers and producers of content.
Interesting but not irresponsible
Headlines can be bold but they must not upset or insult anyone. Facts must be checked and false rumours exposed, states Iltalehti’s Editor-in-Chief Erja Yläjärvi.