The aim of the project was to increase the appreciation of marketing communications in Finland as well as improve the public understanding of the macroeconomic significance of advertising. The project participants wanted to remind everyone that, without effective and professionally produced advertising, Finnish products and services cannot be successful against intensifying international competition.
As its own #siksimarkkinointia initiative, Alma Media launched a new Agency of the Year competition open to Finnish marketing agencies. The competition measures the perceptions of the customer experience produced by the agencies among Finnish marketing decision-makers. Alma Media is the media partner of the annual survey and competition.
The participating agencies receive a summary of what their key strengths and weaknesses are according to marketing decision-makers.