Safe, high in quality
and responsible

Responsible products and services

Alma Media’s business is becoming increasingly digital. This presents not only new opportunities, but also new responsibilities. 

For example, advertising in the digital environment is more targeted, faster and more data-driven than before. At the same time, advertisers and media outlets must ensure that customer data is processed responsibly and in compliance with the law.


Higher quality in marketing

Alma Media and other leading Finnish players in the field of marketing communications launched a joint project, #siksimarkkinointia (“marketing – that’s why”) in 2016.

The GDPR is a major change

The new EU General Data Protection Regulation (GDPR) imposes many new obligations on businesses regarding data processing and management.

Data is a tool

Alma Media’s online services collect information on users in compliance with data protection regulations to support the continued development of service quality.

Lessons in marketing

Over the past few years, programmatic buying has become part of the standard toolbox of digital advertising in Finland, but it remains an area where many companies are still taking their first steps.

Objective indicators

Alma Media, we use two key indicators in monitoring the annual development of information security and data protection in our media and services. These indicators are the total number of serious information security breaches and the number of reprimands by the authorities regarding customer data protection or customer-related information security on our services.  

We are also committed to organising yearly data protection training for our employees to ensure that they maintain the necessary expertise in that area in spite of the changes taking place in our operating environment.

Mediatoimisto Dentsu Aegiksen vastuullisuusjohtaja Lars Holm

Purpose = success

As the Global Senior Corporate Responsibility Manager of the international media agency Dentsu Aegis, Lars Holm has noticed that purposeful marketing is growing fast.

The most successful brands act responsibly and bring it forward in their marketing, as well.