Alma Media Corporation Press release October 30, 2009
Etuovi.com and Suomen Lehtiyhtymä Oy local papers to cooperate in Greater Helsinki
Finland's leading home sales medium Etuovi.com and Suomen Lehtiyhtymä, a publisher of local papers, will join forces in the Greater Helsinki area in the beginning of 2010. The result of the cooperation will be a new type of functional media solution, which at the same time creates the most extensive home sales content in Finland.
The Etuovi.com paper will be an insert between Suomen Lehtiyhtymä's three metropolitan papers, Helsingin Uutiset, Länsiväylä and Vantaan Sanomat, from January 16, 2010, complemented by its own special distributions. The reach and household coverage of the paper will increase significantly. The new, newspaper-size publication will be delivered to more than 530,000 households in the metropolitan area.
New readers and synergy benefits
Due to the market conditions, and especially the changes in readers' media consumption habits, it is more challenging than ever for companies to select the right advertising media. The cooperation between Etuovi.com and Suomen Lehtiyhtymä will offer companies an efficient tool for concentrating their home advertising efforts. Advertising will become more flexible than before, with wider coverage. The combination will also provide more and interesting content for local papers.
With the help of this new home sales cooperation model, Etuovi.com will reach a significant number of new readers from the beginning of 2010. Readership in the core of the metropolitan area is estimated at approximately 386,000.
Lehtiyhtymä publications have an extensive distribution coverage, and they are well-read city papers in their respective regions. In Helsinki, the papers reach 39 per cent of the population over 10 years of age, in Espoo 52 per cent and in Vantaa 56 per cent. (TNS Atlas January-December 2008/TNS Gallup Oy)
Raimo Mäkilä, President, Alma Media Interactive Oy, tel. +358 10 665 5802
Antti-Pekka Pietilä, VP City Papers Business Division, Suomen Lehtiyhtymä Oy, tel. +358 20 770 3373
Alma Media in brief
Etuovi.com is a part of Alma Media Group. Alma Media is a profitable and internationally expanding company that invests in the future of newspapers and online media. Its best known products are the Aamulehti, Iltalehti, Kauppalehti and Etuovi.com.
Net sales in 2008 totalled EUR 341 million and the operating margin was over 14%. The company's share is listed in the Mid Cap segment of the NASDAQ OMX Helsinki. Please visit www.almamedia.com for further information.