Alma Media launches Ostajamyy.com
ALMA MEDIA CORPORATION PRESS RELEASE
29 November 2000 1/2
Alma Media launches Ostajamyy.com
Alma Media has introduced an entirely new Internet service for
companies and private individuals wishing to advertise property
and vehicles. The seller provides full details of the product on
offer, e.g. a house or car for sale, and prospective buyers can
then examine the information using easy-to-use search functions.
Buyers unable to find a suitable property or car can register what
they are looking for in Vahti, a service that notifies them by e-
mail when a suitable property or car comes up for sale. Alma Media
has launched this service in its 24 online publications.
Alma Media has opened its new ostajamyy.com service today as part
of the online services offered by Aamulehti and Iltalehti. In the
future the service will be be added to the online editions of
Satakunnan Kansa, Lapin Kansa, Pohjolan Sanomat, Kainuun Sanomat,
Kankaanpään Seutu, Koillis-Häme, Nokian Uutiset, Raahelainen,
Raahen Seutu, Pyhäjokiseutu, Ouluneteläinen, Valkeakosken Sanomat,
Kurun Sanomat, Suur-Keuruu, Merikarvialehti, Uutismarkku, Sydän-
Satakunta, Jokilaakso, Kuhmolainen, Sotkamo, Ylä-Kainuu and
Graphical display of full details
"Ostajamyy.com is an entirely new service for classified
advertisements on the Internet; the advertisements displayed are
not reruns of those used by the print versions of the newspapers.
Ostajamyy.com advertisers are able to use several colour
photographs of the product they are offering and they can also
include all the information they want without limit. We will
expand this service in the future by offering advertisers the
opportunity to submit their print advertisements via the
Internet," said Mr Juha Kiviranta, Product Manager at Aamulehti.
Ostajamyy.com is a complete and easy-to-use package of services
for both buyers and sellers which will be included in the online
services already offered by Alma Media. In Iltalehti, for example,
the new service can be found at www.iltalehti.fi/ostajamyy. Online
users can access the new service using their existing user codes
The newspapers will offer this service to subscribers free of
charge until 5 January 2001. After this, they will be charged FIM
130 per advertisement, which will be invoiced or prepaid by online
OP Groups services to be linked to ostajamyy.com
The Okobank Group will offer new services tailored to
ostajamyy.com users. The Internet property services will be
integrated. The Groups estate agents (OP-Kiiinteistökeskukset)
will offer professional services including property presentation
and contract preparation.
"Our aim is to strengthen our position in the property market.
With a specific range of services we will be able to serve also
private individuals wishing to take partial responsibility for
buying or selling property themselves," stated Ms Heidi
Gustafsson, Business Manager, OP-Kiinteistökeskus.
Discussions are also in progress on making the ostajamyy service
part of mainio.net, a new consumer portal due to be launched next
spring. The OP Group is a shareholder in Virtuaalinen Suomi
(Virtual Finland), the company introducing this portal, along with
the Pohjola insurance group and A-lehdet publishers.
The service package will be further expanded next year to cover
new product groups such as separate classifed ads services for
boats, motorcycles, caravans and motor homes.
System development is the responsibility of Tampere-based Almare
Systems Oy and Alma Media Interactive.
Alma Media is Finlands leading new-media content producer. The
Groups online services have more than 600 000 vistors weekly. The
services are coordinated and managed by Alma Medias AHAA customer
management database, which has over 900 000 registered users.
Mr Juha Kiviranta, Product Manager, Aamulehti, +358-(0)3-2666 471
Ms Heidi Gustafsson, Business Manager, OP-Kiinteistökeskus, +358-(0)9-404 3332