Mascus marketplace to enter Poland
MASCUS OY PRESS RELEASE 29.3.2004
Mascus marketplace to enter Poland
Mascus (www.mascus.com), the leading North-European marketplace
for used equipment, is entering the Polish market. The marketplace
began operating in Polish this month. Finnish construction equipment
and farming machinery dealers gain an easy access to the Polish
market. Simply by placing their machines on Mascus in Finnish they
are automatically presented to thousands of Polish visitors in Polish.
Mascus has also invested in marketing in the Baltic States and Russia.
Export opportunity for Scandinavian dealers
In terms of GDP, Poland represents almost two thirds of the EU
enlargement in May. The economy has a healthy growth rate and the
demand for used equipment continues to be strong. Last year Poles
imported 30,000 used trucks and 1,000 construction machines mainly
from Germany, the Netherlands, and Scandinavia. The domestic market
for used equipment is also growing. Furthermore, the Poles are
looking for export opportunities to Russia and Ukraine.
"The Polish market is of great interest to us. We believe it offers
new business opportunities to our clients. Within the first few weeks
we have had thousands of people searching for used equipment on the
Polish site. They have been mainly studying German, Scandinavian and
UK machines. The domestic Polish market is also developing and
therefore Polish dealers are interested in the Internet-based
marketing and stock management systems that Mascus provides", says
Kaisa Vikkula, Managing Director of Mascus.
Almost 500 machine manufacturers and dealers from 14 different
countries are marketing their used equipment through the Mascus
marketplace. In total there are over 11,000 used trucks,
construction machines, tractors, forest machines, and pieces of
material handling equipment for sale. The value of these machines
amounts to 300 million euros. One quarter of the supply changes
every month. Also a private seller can input his own machine for
sale and pay 48 euros online for a two-month ad.
Every month 150,000 visitors search for used equipment on Mascus.
The marketplace facilitates international trade of used equipment
as it is available in 9 languages; in Polish, English, German,
French, Russian and the Scandinavian languages. It helps the buyer
to find the right machine in ones own mother tongue. The buyer
contacts the seller to negotiate the deal. If the right machine is
not available at a given moment the buyer can post a want ad free of
charge. Sellers are informed about the need immediately.
Poles to benefit from the pan-European market
Mascus marketplace facilitates Polish dealers to become part of
the pan-European used equipment markets. All supply is in one place.
"It is easier to find interesting machines to customers from abroad
as one can do it in ones own mother tongue. Furthermore, dealers
can market their own stock on the marketplace. Already 11 Polish
construction machine and truck dealers are marketing their used stock
through the marketplace. The number of Polish machines and trucks
for sale is soon expected to amount to 400 units", explains Tomasz
Odrobinski, who is in charge for the Polish market in Mascus.
For further information contact:
Tomasz Odrobinski, Mascus Ltd, Marketing Assistant Polish Market
tel. +358-(0)44-378 6635, e-mail email@example.com
Kaisa Vikkula, Mascus Ltd, Managing Director,
tel. +358-(0)40-548 3554, firstname.lastname@example.org
John O'Leary, Mascus Ltd, Country Manager in the UK,
tel. 07970-230055, email@example.com
* * *
Mascus (www.mascus.com) is an electronic marketplace for used
equipment. Mascus makes trading in used machines and trucks
quicker and more efficient by collecting in one place information
about the supply. All dealers, producers and individuals are
welcome to place their used machines and trucks for sale at the
marketplace. The service was opened on the Internet at the end of
January 2001. The services are available in English, German, French,
Russian, Polish, Swedish, Norwegian, Danish and Finnish.
Mascus presents all leading brands in agriculture and forest machines,
transportation, groundscare, construction and material handling
equipment, e.g. Case, John Deere, Massey Ferguson, New Holland,
Valtra, Claas, Ahlmann, Caterpillar, Kobelco, Komatsu, Liebherr,
Manitou, Take Job, Volvo, Kalmar, Linde, Rocla, Renault, MAN,
Mercedes Benz, Scania, Hiab, Loglift, Jonsered, Ponsse, Rottne,
Logset and Valmet.
Mascus has offices in the UK, Sweden and Finland. It is part of
Alma Media Corporation, one of the leading media companies in