ALMA MEDIA STOCK EXCHANGE RELEASE 23.10.2000 at 11.30 (EET) 1/2
ALMA MEDIA TO ESTABLISH INTERNET-BASED DIGITAL ASSET MANAGEMENT COMPANY
Alma Media has established a new digital asset management company
called KCRnet Oy that will operate on the Internet. The KCRnet
service considerably reduces marketing planning time and makes
control of the process easier among the various parties involved.
Its customers will be Finnish and international fast-moving
consumer goods companies and retailers. At its establishment the
new company will be owned 100 % by Alma Media.
The company is the product of Alma Media Groups own R&D using a
global business model. KCRnet Oy will have an initial share
capital of EUR 2 million. Plans call for expansion of its
ownership base later through a private placement to international
KCRnet will provide an Internet-based service for managing
marketing communications material and for designing consumer
packages. The new service will make the marketing communications,
media advertising and packaging design processes of companies
easier and more efficient both internally and with their
suppliers. It will be particularly suitable for companies and
retail chains operating in the fast-moving consumer goods sector.
KCRnet Oy is currently negotiating with certain food manufacturing
companies and retail chains to create a new forum for co-operation
on the Internet that is open to all but also fully secure.
Brand owners will be able to store marketing communications
material on their products such as logos, product pictures,
consumer packages, digital promotional films and various versions
of ready-to-use advertisements on KCRnets servers. This will
ensure that the material used in marketing communications and
consumer packagings are always up to date and available from a
single source. Users can also choose to make the same database
available to their suppliers and partners such as media companies,
advertising agencies, pre press companies and printers. KCRnets
new co-operation model will make brand management faster and more
efficient and also reduce the possibility of errors.
As a content producer, Alma Media has more than six years of
experience in digital asset management. It began developing this
business into a new business area two years ago and the first
pilot projects were started with selected advertiser customers and
advertising agencies one year ago. Since this business was seen as
a new growth area, the project was expanded in spring this year to
include television and the Groups New Media business units in
addition to the print media.
Sampo Salonen appointed President
Mr Sampo Salonen, previously Executive Vice President of Alprint
Oy, has been appointed President of KCRnet Oy. Before joining Alma
Media, Salonens previous experience included positions as
President of the Finnish subsidiary of the international consumer
packaging manufacturer Åkerlund & Rausing Group and President of
KCRnet Oy will have its offices on Mannerheimintie in the centre
of Helsinki. The new company will start operating initially with
about 10 employees.
Finnish market worth EUR 200 million
The Internet is rapidly breaking down barriers between companies
and countries and KCRnet has been designed from the outset to
serve the value chains in which global companies operate, Mr
The digital asset management business is worth more than EUR 200
million in Finland alone, according to Salonen. KCRnets
information technology and service concept will help different
actors in the retail goods sector achieve considerable savings in
marketing communication and package creation processes. KCRnet
expects to generate net sales from digital asset management in
excess of EUR 15 million within three years.
Global food and retail companies have for years been intensifying
co-operation in Efficient Consumer Response (ECR). KCRnet
(Knowledge based Consumer Response) brings a new dimension to ECR
operation. KCRnet will target international consumer goods
manufacturers and retail chains although the service will offer
outstanding benefits to other companies that could benefit from
more efficient logistical management of their marketing
Companies storing their corporate and brand data using this
Internet service as well as b-to-b companies using the data must
be completely sure that the systems are secure and that
confidential user information does not pass into the wrong hands.
KCRnet has given the issue of data security especially high
priority. Only registered users are permitted access to the system
using user codes and personal passwords. The security level can
even be raised, if customers request, to a level higher than that
used for on-line payment transactions.
Further information: Mr Sampo Salonen, President, KCRnet Oy,
+358-10-3090300 or +358-40-5009272,
ALMA MEDIA CORPORATION
Vice President, Communications and Investor Relations
DISTRIBUTION: Helsinki Exchanges, principal media