Strong local media and the most popular nationwide online recruitment service join forces: Monster jobs now published in the most read city papers in Helsinki region

Alma Media Corporation   Press release   January 4, 2011 at 10.00


Strong local media and the most popular nationwide online recruitment service join forces


Monster, part of Alma Media Group, and Suomen Lehtiyhtymä have started collaboration in publishing job advertisements. The first joint recruitment sections will be published in Lehtiyhtymä's PKS papers appearing in the Greater Helsinki region -the Helsingin Uutiset, Vantaan Sanomat and Länsiväylä-as of January 8, 2011.


"Jobs are always local even if recruitment process takes place on a national level. That's why it was a natural move to combine strong local media and Finland's largest nationwide online recruitment service. The collaboration will increase Monster's awareness in the Greater Helsinki region, and the local city papers can benefit from the reach of a national online service," says Marja Pylkkänen, Managing Director, Monster Oy.


The job sections will be published on Saturdays, and they have the same visual appearance in all of the PKS papers. In addition to the traditional job ads, jobs in the Uusimaa province announced in Monster's online service will in future be included in the form of text ads.


Helsingin Uutiset, Länsiväylä and Vantaan Sanomat reach a total of 385,000 readers, more than 40 per cent of consumers in the Greater Helsinki region. Monster's online recruitment service gets an average of 90,000 weekly visitors from unique browsers, with as many as three million monthly job searches.


More information:


Marja Pylkkänen, Managing Director, Monster Oy, telephone +358 10 665 2173
Virpi Kokko, Publishing Director, SLY-Kaupunkilehdet Oy, telephone +358 20 770 3273


Monster and Lehtiyhtymä websites


Monster is the world's largest online recruitment service and the market leader in Finland. The website receives more than 90,000 weekly visitors from unique browsers (TNS) and publishes almost 2,000 job ads every week. Through Monster, visitors can search vacancies in more than 60 countries. Monster is owned by Alma Media Corporation (75%) and Monster Inc. (25%).


Suomen Lehtiyhtymä Group is Finland's fifth largest newspaper publisher and provider of printing services, as well as the market leader in city papers with its more than 40-per cent market share. The Group comprises subscription-based newspapers and free city papers, a total of 23 own newspapers and city papers and 11 joint venture papers in the nationwide KasvuSuomi package.



  • Date: 4.1.2011, 11:00
  • News type: Press release

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