Programmatic ad buying is changing online advertising
- Date: 2.12.2015, 14:00
- News type: News
- Theme: Digital
In the advertising and marketing world, we seem to be forever chasing the next big thing. We want it bigger, better, more personal and more effective than ever before.Currently, programmatic buying is the biggest emerging trend due to its ability to marry data, targeting, and great creative.
Online advertising that doesn’t feel annoying, doesn’t disrupt the experience of consuming media content, captures the users’ attention and is also effective. Impossible? Not at all.
Release subscription form
NOTE. If you fill in your phone number, you will automatically receive the subtitles of the releases also as SMS. If you do not wish to receive SMS's from Alma Media, simply leave the phone number field empty.