In the Czech Republic, the working conditions and
equality of women working in the retail trade are being studied in a research
project called Women behind the Counter. The project also surveys the role
and job opportunities of immigrant workers. The research project is led by Multicultural Centre Prague, and results
are expected by the end of this year. The purpose of the research project is to
find tools to increase the availability of labour in an ethically sustainable
competent people will also mean major changes for recruitment. How existing
employees talk about their employer, for example, will be all the more important.
They can well be the best possible recruiters of the company.
encourage your staff to talk about their jobs and recommend their employer in
social media and various occasions,” Marja Pylkkänen says.
existing employees usually have wide networks of colleagues who can form
excellent target groups for recruitment. Occasions such as trade fairs and
seminars will provide recruitment opportunities, and you should create your
recruitment messages with your employees well in advance”, she adds.
a research conducted by LinkedIn and TNS Research, people usually want to
recommend their employers when they trust the management, feel valued and agree
with the company values, such as responsibility. It was also discovered that
one of the most significant factors leading to recommendations was a
distinguished brand and its successful communication to the employees.
can also be boosted by using data produced by online recruitment services and
company HR systems. These data can help to analyse employees’ choices and
identify things that matter to them. What was it that finally made them choose
the job, what made the applicant choose another employer, what has kept the
existing staff in the company? By studying these factors, a company can find
new strengths that can be exploited in future recruitments.