"We help them integrate their marketing with sales. We provide them with a model that they can use and develop themselves," Lemminki describes the process.
If the customer has insufficient resources, JM Tieto's call centre in Tampere and the digital marketing unit in Lahti can help them in finding sales leads.
It was only five years ago when companies still had numerous different systems: separate systems for email, CRM, ERP, an online store, the first automated marketing solutions and so on. According to Lemminki, we are starting to understand how expensive running all these separate systems can be and how they create gaps between organisations.
"We have quite a few competitors, actually: advertising agencies, technology companies, data services companies and call centres, to name a few. But very few of these can offer a similar package that can be adapted to the customer's existing systems and business processes," says Lemminki.
JM Tieto wants to be a strategic partner in improving its customers' businesses. The sales team receives new leads quite soon after the launch, but it usually takes about six months before any results can be measured. With some customers, future operations can be planned up to five years ahead.