Trends in social media marketing: seven things you should be doing now
At the end of March, I took part in the Social Media Marketing World Conference in San Diego, United States. I learned a lot of great things that I can use when working with our brands and media channels as a social media specialist at Alma Media. However, these are the points that I intend to promote myself, so I picked up these seven trends in social media.
1. Facebook, Facebook, Facebook
It was made quite clear that Facebook rules the roost. Yes, Pinterest is good for someone blogging about crafts, Instagram for a fitness brand and Twitter for a charity to promote their brand, but Facebook walks over everything with its sheer weight.
There can't be many industries where Facebook would not be the biggest generator of social media traffic. And even if it's all about 'pay to play', a combination of a big organic reach and a few euros cleverly spent will take you much further than any other social media channel.
2. Native videos
Facebook changed its news feed on 25 March 2015 so that you can now embed videos directly from Facebook to a website. This means that Facebook is now also a video publishing platform.
At the same time, the changes to the algorithm ensure that these native videos, i.e. videos uploaded directly to Facebook, reach larger audiences. Native videos are now also on Twitter (max. 30 seconds) and Instagram (max. 15 seconds). Is your brand making native videos yet?