Pohjolan Sanomat is now published on one more day every week, and it also has more pages. The change is more noticeable for the Lapin Kansa readers, as they now have their printed paper published on one day less than before.
"The area where Lapin Kansa is read is quite challenging, and a lot of people have subscribed to the online paper."
Tuija Parpala keeps in touch with customers and has received varying feedback.
"In Kemi, where Pohjolan Sanomat is published, many people have commented on the decrease of local stories in the paper. Then again, the paper is much thicker and covers stories from all over Lapland so all in all, people are happy with it."
Services for advertisers have improved
The merger also had an effect on the way the ad sales team work. Tarja Oljakka, who was made the sales manager at the time of the merger, tells us that now each ad sales representative offers customers advertising solutions for a number of papers, whereas there used to be separate sales for Lapin Kansa, Pohjolan Sanomat, Lounais-Lappi and Uusi Rovaniemi.
"Since the merger, the customers were allocated to sales representatives according to segments. The team contacted the customers and explained what the change meant for them."
Oljakka thinks that the current model offers the customers better service as they do not simply buy ads in a particular paper, but buy a solution that suits their purposes.
According to Tarja Oljakka, the change has been smooth though perhaps there should have been more time to implement it.