Let your eyes and mind rest in Ruka.
Towards international services
There is a great demand for a service implemented according to the Gofinland concept among both service providers and holiday-makers, and there is no service to really fulfil this demand at the moment.
According to Jokisalo, the name of the service was chosen to ensure that it is also easily found outside of Finland. The Gofinland website will soon be launched in various languages to serve overseas travellers.
"We are a Finnish service, and our aim is to increase and support tourism in Finland. To succeed amongst international competition, we need innovative products that are produced in collaboration with partners operating in the holiday business from all over the country," says Jokisalo.
At the moment, the competition is against businesses abroad, but even they meet the same demand. Services such as Booking.com, Tripadvisor and Airbnb are international giants but they do not work for Finnish tourism nor is any of them specifically specialised in cottage holidays in Finland.
"Gofinland's core business is offering accommodation in cottages and other types of holiday homes in Finland; resorts and sites that are neither hotels nor private homes. When the service expands to provide information about the fantastic adventure and experience products on offer in Finland, it will have a considerable edge over its competitors."
Social aspect as the driving force
Jokisalo thinks that in addition to its extensive geographical coverage, Gofinland will also be driven by its social aspect. In future, users will be able to read each other's reviews, comments, feedback and recommendations on the website. Testimonials shared by holiday-makers are influential, but reviews on Finnish travel services and products are not available anywhere at the moment.