Tomi Terentjeff is busy meeting people in Silicon Valley. Fortunately he has time for a late breakfast during the interview.
According to Terentjeff, the situation in the sports and welfare sector is interesting due to the on-going battle for the title of 'unicorn', a billion-dollar startup that would revolutionise the business.
One of the success stories in the sector is the Fitbit wristband, and Terentjeff thinks that another candidate for a unicorn could be the rapidly-growing ClassPass, a gym membership that allows you to go to almost any gym and class in town.
"Wearable technology and the Quantified Self are big trends at the moment. I think that monitoring oneself will continue to become more widespread, especially when the technology is better integrated in everyday life and special wristbands are no longer required. You could say that the telephone is now a wearable."
In Finland you do it yourself, in America you pay someone else
Some things that may seem odd or funny in Finland are normal in the Unites States. Terentjeff mentions on-demand services as an example; their supply and demand are still growing in Silicon Valley.
"You can order almost anything to your door at any time. In Finland, people are used to doing things themselves, whereas here, people are ready to pay for services. Back home I used to laugh at the app that gets someone to take your car to the car wash."