Prices and material instructions for
Alma Media’s display advertising

Digital Full Page

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Giant Panorama

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Vertical Panorama

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Box

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Column Box

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• Jpg, gif, png, html5, or third party tag.
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Digital Front Page

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• JPG

Material sizes:

Giant Box

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Desktop 980×552 px (max 300 kB)
and mobile 300×431 or 300×600 px (max 300 kB)

Desktop 980×552 px (max 300 kB)
and mobile 300×431 px (max 300 kB)

Mega Panorama + Vertical Panorama

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

• Iltalehti, Etuovi, Vuokraovi: 980×552 px (max 300 kB) AND 300×431 OR 300×600 px (max 300 kB)

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Concept options:

• Gamification
• Information & Inspiration
• Recommendation

Conversational ads can be shown in the following ad placements:

• Giant panorama + Vertical panorama
• Digital full page

Conversational advertising solutions can be used throughout the Alma network.

Desktop 610×877 px (max 300 kB)
and mobile 300×431 px (max 300 kB)

Desktop 468×672 px (max 300 kB)
and mobile 300×431 px (max 300 kB)

Desktop 980×400 px (max 300 kB)
and mobile 300×431 px (max 300 kB)

Desktop 980×400 px (max 300 kB)
and mobile 300×431 or 300×600 px (max 300 kB)

_{Note! production costs + 1,50€ net CPM}

Native Display

Materials:

• Advertiser Name: Max. 50 characters.
• Title + ingress: Max 80 character title + 150 character ingress OR longer max. 120 characters title (no ingress)
• Image (JPG, GIF, PNG only): 600 × 314 px (recommended) or 1200 × 628 px. Max weight 300 kB.
• Logo: Optional, not currently in available.
• Redirect URL: The URL to which the ad will be redirected.
• Video: Not available, coming soon.

See more comprehensive guidelines here >>

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

The partner banner is sold on a time-basis for a month at a time.

Partner banner packages are available for the following media:

All packages include impressions in Ampparit.com!

Partner banner

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

300×300 px (max 100 kB)

_{*Weekly price. Appears five times a week: Mondays, Tuesdays, Wednesdays, Thursdays and Fridays. Target group doctors. You can also do recipe advertising in the newsletter!}

_{**Weekly price. Appears on Wednesdays. Target group: health professionals and decision-makers as well as health technology operators!}

Newsletter

• Jpg or static gif
• Only one item per campaign

Material sizes:

• 300x300px (max 100kt)

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Desktop 980×120 ja mobile 300×150 px (300 kB)

Interstitial

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

• Etuovi, Vuokraovi: 980×120 and 300x150px (300 kt)

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Sticky Skyscraper

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Skyscraper

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Desktop 980×400 px (max 300 kB)
ja mobile 300×431 px (max 300 kB)

980×400 px (max 300 kB)
and mobile 300×431 or 300×600 px (max 300 kB)

Giant Panorama + Vertical Panorama

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Super Page

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• JPG or MP4 (Alma Visuals)
• MP4-video (as Alma Visuals -implementation):
  • MP4 file
  • Max length 10 sec.
  • CTA, logo and a key message preferably visible during the video
  • If the video has sound with a message, a subtitled video is recommended. Sound can be activated by the user.
  • Alma Visuals implementation is made by the Alman Visuals team

Material sizes:

^{*Max 50% of all impressions}

E-mag advertising is particularly well-suited for:

• As part of the ABM multi-channel package
• On the side of the print package, when you want your E-magazine ad to be interactive
• As part of a digital campaign where you also want to reach logged-in users who read the E-magazine

During the campaign period, advertising will appear in all magazines selected for the campaign, including archived magazines.

Advertising is possible in Kauppalehti, Optio and Fakta. In addition, you can also elect to show it in Iltalehti.

The magazine reaches engaged readers. There is a charge for reading and people spend a long time with the magazine. The magazine is read for an average of 9 minutes.

E-magazines can be read on a computer, tablet or phone, advertisements are displayed on all devices, and the content matches the printed magazine.

The ad stands out perfectly: interstitial is a full-page ad that appears after every 3rd page of a magazine. An ad can be a static image ad with a link to the advertiser’s website.

The ad is sold on a time basis for a week, at during which it will appear in all issues of the selected media and is therefore not tied to a specific number.

1536×2008 px + 2048×1496 px 
(combined max 5 mB)

Filetype: jpg / png

980×400 px (max 300 kB)
and 1600×1200 px (max 400 kB)

Giant Panorama + Wallpaper

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

• 980x400px (up to 300 kB) and 1600x1200px (up to 400 kB)

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

See more comprehensive guidelines here >>

980×552 px (300 kB)

980×600 px (300 kB)

Mega Panorama

Format:

• Jpg, gif, png, html5, or third party tag.
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

• Iltalehti, Telkku, Kotikokki: 980 × 552 px (max 300 kB)
• Tekniikka&Talous TIVI, MikroBitti, Fakta, Optio, Uusi Suomi, Arvopaperi, Talouselämä, Kauppalehti: 980x600px (300 kB)

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

956×586 px (max 300 kB)

Digital Front Page

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• JPG

Material sizes:

160×600 px (max 300 kB)

Skyscraper

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

• + €2 gross CPM is added to the prices
• Can also be purchased at Telkku (cross device)
• Not available in apps.

768×1230 px (300 kB)

Interscroller

Format:

• JPG, PNG, MP4
• This ad format is implemented using the Alma Visuals tool.
• Transparent .png files can be placed over the image / video.

Material sizes:

• 768×1230 px
  • A full-page video or, alternatively, an image can be used in the material.
  • If you have a video, you can place a separate final image in your ad that will be displayed when the video stops.
• Recommended video length 6-15sec. Max 30 sec

See more comprehensive material guidelines >>

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

300×431 or 300×600 px (max 300 kB)

Vertical Panorama

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

• Jpg, gif, png, html5, or third party tag
• All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Only available for purchase in the following networks:

• Alma Consumer network
• Alma Businessmedia

Alma Consumer network:

• Minimum budget 1500 €
• Min. campaign period: 2 weeks
• Targeting possibilities
  • Interest
  • Device
  • GEO
  • Gender and age
  • Operating system

Alma Businessmediat:

• Minimum budget €3,500
• Min. campaign period: 4 weeks
• No separate allocations
• You can use 1-3 different materials.

Other considerations:

• The price per click is optimized according to the competitive situation and the effectiveness of the advertising
• Alma Media does not guarantee a specific number of clicks or budget for the campaign
• Performance-based advertising is billed based on the number of clicks verified by the system

Social Display Format

Materials:

• 1-3 different materials
  • The material must have a clear call-to-action (e.g. “Buy now”, “Order here”)
  • The prompt must appear in the advertising material at all times.
• Aspect ratio: 16:9
• Recommended image sizes :
  • Min. 600 x 315 px,
  • max. 1200 x 630 px
  • NOTE! Keep the aspect ratio the same (16:9)
• File type: .JPG
• File size: 250 KB
• Logo or icon: 1:1
• Advertiser name: max. 50 characters
• Description: max 75 characters
• Title: max 50 characters
• Body text: max. 150 characters 
• CTA button: max 18 characters
• Displayed URL ie. website address (must be public):
  • Alma Consumer network: max. 50 characters
  • Alma Business network: max. 30 characters
• Landing page URL (not visible)

^{NOTE! All elements are required to run the campaign}

Additional instructions if video is used:

• Maximum video size: 3MB
• Video aspect ratio: 16:9
• Length max. 20s
• Material: VAST or MP4

See more comprehensive guidelines here >>

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Targeting opportunities

• Social Display Format: Alma Consumer network only
• Performance-based advertisement: Alma network only

Demographics:

Areas of interest:

Regional targeting:

Provinces:

• Uusimaa
• Pirkanmaa
• Southwest Finland
• Northern Ostrobothnia
• middle-Finland
• Satakunta
• Ostrobothnia
• Kanta-Häme
• Northern Savonia
• Lapland
• Päijät-Häme
• Kymenlaakso
• Southern Ostrobothnia
• South Karelia
• North Karelia
• Southern Savonia
• Central Ostrobothnia
• Kainuu

Cities:

• Helsinki
• Espoo 
• Tampere 
• Vantaa 
• Oulu 
• Turku 
• Jyväskylä 
• Kuopio 
• Lahti 
• Pori 
• Kouvola 
• Joensuu
• Lappeenranta 
• Vaasa 
• Hämeenlinna 
• Seinäjoki 
• Rovaniemi 
• Mikkeli
• Porvoo
• Salo
• Kotka 
• Kokkola
• Hyvinkää
• Järvenpää
• Lohja
• Nurmijärvi
• Tuusula
• Kirkkonummi
• Rauma
• Kerava
• Kajaani
• Kaarina
• Nokia
• Ylöjärvi
• Kangasala
• Savonlinna
• Vihti
• Riihimäki
• Raasepori
• Raisio
• Imatra
• Lempäälä
• Raahe
• Sastamala
• Hollola
• Sipoo
• Siilinjärvi
• Tornio
• Mäntsälä
• Pirkkala

See segment sizes: Targeting – Alma Media

Only available for purchase in the following networks:

• Alma-network
• Alma Businessmedia

Alma-network:

At least three (3) ad formats must be submitted for each campaign:

1. Box: 300×250 px (max 300 kB)
2. Skyscraper: 160×600 ja 200×600 AND/OR 250×600 px (max 300 kB)
3. Panorama: 980×120 px (max 300 kB) AND/OR Giant box: 468×400 px (max 300 kB)

Alma Businessmedia:

At least four (4) ad formats must be submitted for each campaign:

• Box: 300×300 px (300 kB)
• Skyscraper: 160×600 px (300 kB)
• Giant panorama: 980×400 px (300 kB)
• Giant box: 468×400 px (300 kB)

Other considerations:

• The price per click is optimized according to the competitive situation and the effectiveness of the advertising
• Alma Media does not guarantee a specific number of clicks or budget for the campaign
• Performance-based advertising is billed based on the number of clicks verified by the system

See more comprehensive material guidelines for performance-based advertising here >>

Targeting opportunities

• Social Display Format: Alma Consumer network only
• Performance-based advertisement: Alma network only

Demographics:

Areas of interest:

Regional targeting:

Provinces:

• Uusimaa
• Pirkanmaa
• Southwest Finland
• Northern Ostrobothnia
• middle-Finland
• Satakunta
• Ostrobothnia
• Kanta-Häme
• Northern Savonia
• Lapland
• Päijät-Häme
• Kymenlaakso
• Southern Ostrobothnia
• South Karelia
• North Karelia
• Southern Savonia
• Central Ostrobothnia
• Kainuu

Cities:

• Helsinki
• Espoo 
• Tampere 
• Vantaa 
• Oulu 
• Turku 
• Jyväskylä 
• Kuopio 
• Lahti 
• Pori 
• Kouvola 
• Joensuu
• Lappeenranta 
• Vaasa 
• Hämeenlinna 
• Seinäjoki 
• Rovaniemi 
• Mikkeli
• Porvoo
• Salo
• Kotka 
• Kokkola
• Hyvinkää
• Järvenpää
• Lohja
• Nurmijärvi
• Tuusula
• Kirkkonummi
• Rauma
• Kerava
• Kajaani
• Kaarina
• Nokia
• Ylöjärvi
• Kangasala
• Savonlinna
• Vihti
• Riihimäki
• Raasepori
• Raisio
• Imatra
• Lempäälä
• Raahe
• Sastamala
• Hollola
• Sipoo
• Siilinjärvi
• Tornio
• Mäntsälä
• Pirkkala

See segment sizes: Targeting – Alma Media

Only available for purchase in the following networks:

• Alma network
• Alma Businessmediat

160x600px and 300x250px (max 300 kB)

• Minimum campaign budget 3500 € 
• Minimum campaign period 2 weeks 
• No other targeting

• The price per click is optimized according to the competitive situation and the effectiveness of the advertising
• Alma Media does not guarantee a specific number of clicks or budget for the campaign
• Performance-based advertising is billed based on the number of clicks verified by the system