Breakthrough

Breakthrough is an exceptionally cost-effective package that enables you to reach a large audience and make a successful campaign.

Why choose the breakthrough package?

  • Exceptionally cost-effective
  • Wide national visibility
  • A great coverage in the decision maker target group
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Kauppalehti Breakthrough

  • 5 ads for the price of 3 in Kauppalehti magazine
  • 259,000 net contacts and 699,000 gross contacts with 5 ads 
  • 40 % coverage in the Decision Maker -target group

Ads must be run in three weeks’ time. Applies to advertising in text.

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Talouselämä Breakthrough

  • 5 ads for the price of 3 in Talouselämä magazine
  • 383,000 net contacts and 764,000 gross contacts with 5 ads
  • 40 % coverage in the Decision Maker -target group

Ads must be run in two months’ time.

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Tekniikka&Talous Breakthrough

  • 5 ads for the price of 3 Tekniikka&Talous magazine
  • 209,000 net contacts and 407,000 gross contacts with 5 ads
  • 21 % coverage in the Decision Maker -target group

Ads must be run in two months’ time. 

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Breakthrough Plus

  • 5 ads in Kauppalehti and 3 ads in Talouselämä for the price of 3 in Kauppalehti and 2 in Talouselämä
  • 450,000 net contacts and 1,157,000 gross contacts with 8 ads
  • 55 % coverage in the Decision Maker -target group

OR

  • 5 ads in Kauppalehti and 3 ads in Tekniikka&Talous for the price of 3 in Kauppalehti and 2 in Tekniikka&Talous
  • 358,000 net contacts and 943,000 gross contacts with 8 ads
  • 47 % coverage in the Decision Maker -target group

Extra benefit: package discount of 5 %.
Ads will be run in four weeks’ time.

Breakthrough Plus Plus

  • 5 ads in Kauppalehti and 5 ads in Talouselämä for the price of 3 in Kauppalehti and 3 in Talouselämä
  • 518,000 net contacts and 1,463,000 gross contacts with 10 ads
  • 57 % coverage in the Decision Maker -target group

OR

  • 5 ads in Kauppalehti and 5 ads in Tekniikka&Talous for the price of 3 in Kauppalehti and 3 in Tekniikka&Talous
  • 400,000 net contacts and 1,105,000 gross contacts with 10 ads
  • 52 % coverage in the Decision Maker -target group

Extra benefit: package discount of 8 %.
Ads will be run in two months’ time.

Sources: KMT AL+ total fall2016/spring2017, TNS Decision Maker Atlas 2016 P1+P2+participants