is the most comprehensive online housing marketplace in Finland

    Alma Media > Alma for advertisers > Media and Services > National Consumer Media > is the number one housing site in Finland with the highest brand recall among real estate services.  The website displays the widest range of properties, holiday homes and plots for sale by both companies and private sellers. is a target group media that helps you reach people interested in housing – people looking for a home or ideas for better living. In addition to real estate listing packages, the service offers online and mobile advertising solutions. You can target your advertising based on users’ search behavior in national or regional campaigns. 


New content marketing solution for companies

Are you a service provider or expert in housing? You can use the Etuovi blog to increase the recognisability of your company and reach a national audience for your content.

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Buyer for an apartment through a single digital campaign

The Tampere Region department of Peab was very satisfied with their first digital campaign and intends to advertise on in the future. They achieved their main goal: the buyer had learned about the apartment through the campaign.

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Profile and reach

Users per week

830 000



26 %


6 %


68 %

Sources: FIAM vko 1-13 2022, GA 4/2022



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