Lapin Kansa reaches weekly 79 % of consumers in Lapland

 

 

Lapin Kansa

Lapland constitutes a broad and varied market area. Readers trust their local media, which also serves as an effective advertising environment. Using the region's leading media, advertisers can target their messages accurately or reach the whole of Lapland in one go.

Lapin Kansa reaches weekly four out of five consumers in Lapland area. Multichannel advertising solutions in Lapin Kansa include functional mobile advertising, impressive online advertising and effective visibility in print. 

 

 

Reach

Lapin Kansa

Market area

Lapland

Publication frequency

6 days per week

Readers per day

95,000

Readers per wekk131,000

Lapinkansa.fi

Unique visitors per week

90,000

Total reach

Lapin Kansa weekly reach in Lapland

79%

 

Lounais-Lappi

Publication frequency

2 days per week

Readers per day

34,000

Uusi Rovaniemi

Publication frequency

2 days per week

Readers per day

38,000

 

Source: NRS autumn2016/spring2017, Kantar TNS



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Case

Caravankeskus Reatalo trusts in print

Campaigns attract visitors to events and exhibitions and enhance sales, whereas continuous advertising reminds readers of Caravankeskus Reatalo, a company that strongly believes in print advertising in Lapin Kansa. Newspaper advertising has an immediate effect and plays an important role in marketing.

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