With its 500,000 inhabitants, the Tampere Region is the second largest market area in Finland. It is Finland in miniature: its profile is very similar to that of the entire country. As a market area, the Tampere Region is ideal for test marketing, for example.
Aamulehti is the second largest daily newspaper in Finland and the multimedia outlet with the most extensive coverage in the Tampere Region. It offers functional mobile advertising, impressive online advertising and effective visibility in print. Its newspaper and digital solutions are by far the most effective way to reach the people in the region.
An outstanding campaign
The campaign for Moro Sky Bar won the golden award in the Suksee advertising design competition. It was commended for its simple yet bold approach and new perspectives. The campaign reached nearly 50% of the people in the Tampere Region and was particularly appealing to those embracing the urban lifestyle.
A hands-on approach
The Car Maintenance Handbook campaign run by Vianor won the silver award in the Suksee advertising competition with its insightful, distinctive approach. Nearly 300,000 people remembered seeing the campaign.
7 days per week
Readers per day
Readers per week
Once a week
Unique visitors per week
|Aamulehti weekly reach in Tampere market area|
Source: NRS autumn2016/spring2017, Kantar TNS