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Planning an advertising campaign always begins with setting goals. Then advertisers choose online media that reaches their target group. Vuokraovi.com is targeted at people interested in renting a home. Its increasing popularity offers you an opportunity to reach your target group through national or regional campaigns.
Vuokraovi.com has a large number of satisfied advertisers who use the service regularly. These include Sellonhuippu, a housing company that owns a 17-storey apartment building located next to the Sello shopping centre in Leppävaara in Espoo. It offers rental apartments for modern tastes. The marketing manager of the shopping centre is responsible for marketing the apartments. Available apartments are advertised on different media and via the shopping centre’s own channels. The advertisements are highly tactical, as the goal is to find new tenants as soon as possible.
Marketing Manager Sanna Kouvalainen considers Vuokraovi.com to be an excellent target group media that reaches exactly the right people. She is also satisfied with the visibility generated by Vuokraovi.com and the click-through rates.
The housing cooperative has advertised on Vuokraovi.com on several occasions, using a panorama banner on the search results page that are targeted at people looking for a rental apartment in the Uusimaa region. View optimization has been highly successful on Vuokraovi.com, and the results have been better than those that the company has achieved on other online marketplaces for rental housing. “The purchase path has been made effortless on Vuokraovi.com,” says Kouvalainen. The company will continue to advertise on Vuokraovi.com.
Would you like to reach people interested in rental housing? Contact our sales department, and we will find the most effective online and mobile advertising solutions for your company.